Marketing
AI search visibility tools
AI search visibility tools check what AI assistants and AI search features, such as ChatGPT, Perplexity, Gemini and Google's AI Overviews, say when people ask about your market. They run a set of questions on a schedule, record which brands each answer names and which pages it cites, and track how you compare with your competitors over time.
Cituna is made by the team behind Automate Basics.
Semrush AI Visibility Toolkit
Semrush's toolkit for measuring and tracking a brand's visibility in AI answers
Ahrefs Brand Radar
Ahrefs' tool for measuring and tracking brand mentions and citations in AI answers
Profound
AI marketing platform that tracks brand visibility in AI answers and runs content agents
Peec AI
AI search analytics that track brand visibility, position and sentiment in AI answers
Otterly.AI
AI search monitoring for brand mentions and website citations
AthenaHQ
AEO and GEO platform that tracks AI search visibility and recommends content actions
Scrunch
AI search monitoring plus a platform that serves AI agents an optimised version of your site
SE Visible
SE Ranking's tool for tracking brand mentions, sentiment and sources in AI answers
Rankscale
Credit-based AI visibility tracking across more than 17 AI engines
Cituna
AI visibility tracker for seven AI engines, with a site's Search Console data alongside
Side by side
| Tool | Free plan | Starting price | Open source | Platforms |
|---|---|---|---|---|
| Semrush AI Visibility Toolkit | $99/mo | No | Web | |
| Ahrefs Brand Radar | $50/mo | No | Web | |
| Profound | See pricing page | No | Web, API | |
| Peec AI | $80/mo (annual) | No | Web, API | |
| Otterly.AI | $25/mo (annual) | No | Web, API | |
| AthenaHQ | $245/mo (annual) | No | Web, API | |
| Scrunch | $250/mo | No | Web, API | |
| SE Visible | $79/mo (annual) | No | Web | |
| Rankscale | $17/mo (annual) | No | Web, API | |
| Cituna | $31/mo (annual) | No | Web, API |
How to choose
- 1
Which AI assistants and search features do you need covered? Check that each one is in the plan you would buy, not only in the enterprise tier or as a paid add-on.
- 2
How many prompts, how often and on how many engines? Plans are priced on those three, so the same budget buys very different amounts of tracking.
- 3
Do you only want to measure, or also to change the answers, with content recommendations, site audits or drafted fixes?
- 4
Where does the data need to go: an API, an MCP server for your AI assistant, Looker Studio, or next to your Search Console and analytics data?
Guides
Marketing
AI Visibility Audit vs Traditional SEO Audit: What's the Difference?
Marketing
Your Brand Isn't Showing Up in ChatGPT: Why, and How to Fix It
Marketing
How to Get Cited by AI: llms.txt, Schema, and FAQ Pages That Work
Marketing
How to Improve Your Brand's Visibility in AI: A 7-Step Checklist
Marketing
What Is AI Visibility? How to Get Your Brand Seen by ChatGPT and AI Search
Questions
What are AI search visibility tools?
AI search visibility tools check what AI assistants and AI search features, such as ChatGPT, Perplexity, Gemini and Google's AI Overviews, say when people ask about your market. They run a set of questions on a schedule, record which brands each answer names and which pages it cites, and track how you compare with your competitors over time.
Which AI search visibility tools have a free plan?
Of the 10 listed here, 1 have a free plan: AthenaHQ. Free plans are limited; each tool's page lists the limits.
Which of these AI search visibility tools costs least to start?
Of the tools here with a published price, the lowest entry price is Rankscale's Essentials plan at $17/mo billed annually, as published on its pricing page on 24 September 2026. The cheapest plan is not always the best value: check what each plan includes.