Submit your tool
Automate Basics is read by people choosing AI and automation tools for their work. If your company makes one, list it, or claim its page if we already cover it, and write guides for the people who use it. A basic listing is $9.99, refunded in full if we do not approve it, and an editor reviews every listing before it goes live.
How it works
Step 1
Find your tool
Type its name or paste its website. If it is already in the directory, you claim its page instead of listing it twice.
Step 2
Show it is yours
A code to an address on its domain, a DNS record or a tag on its homepage. Sign up with a work email on that domain and entering the code we email you proves it too.
Step 3
Describe it
What it does, who it is for, what it costs and which tools it is an alternative to, as its page will show it. Every problem is shown at once, beside its field.
Step 4
Pay $9.99, get one review
An editor checks it against your website and emails you the decision. Not approved? Refunded in full, automatically. Changes? Resubmit free.
Listing options
Every listing starts as a basic listing: $9.99 once, refunded in full if it is not approved. Featured placement and sponsorship are offered once it is live, and priced on request.
Basic listing
$9.99 once
A reviewed page in the directory. Refunded in full if we do not approve it.
- Your tool's own page, reviewed by an editor
- Listed in its category, up to two more, and in search
- Shown beside the tools it is an alternative to
- Unlimited guides for your users, each reviewed
- Your company profile page and the Listed badge
- Refunded in full if the listing is not approved
Featured
Price on requestAsk us
Your live listing at the top of its category for 30 days.
- Everything in the basic listing
- Top of your category page for 30 days, marked Sponsored
- One mention in the newsletter's new-tools section
- Bought once your listing is live
Category sponsor
Price on requestAsk us
The sponsored slot on one category, month by month.
- Everything in Featured
- The sponsored slot on one category page, one sponsor per category
- Shown beside that category's guides, marked Sponsored
- Cancel any month
What we review, and why
Readers come here to decide what to use, so everything on the site has to be true when they read it. That is the whole of the review.
- Ownership. You run the product's website, proved before it is submitted.
- The facts. Prices, the free plan and features match your own website today.
- The tone. Plain descriptions. Superlatives and claims about other tools are removed.
- Comparisons. Any comparison says where the other tool is better.
- Authorship. Guides carry your company's name and say you make the tool.
When something needs changing, it comes back to you with a note, and you can resubmit. Approved work can be taken down later if it stops being accurate; you are told why.
Questions companies ask
What does a listing cost?
$9.99 once for a basic listing, paid when you submit it. If our editors do not approve it, the $9.99 is refunded to your card in full, automatically. If they ask for changes, you make them and resubmit at no extra cost. Featured placement and category sponsorship are optional, and offered once your listing is live.
Why do I have to prove the website is mine?
So nobody can list or claim a product that is not theirs. The quickest way is a code sent to an address on the product's domain; a DNS record or a tag on the homepage works too, for a founder without a mailbox there. Sign up with a work email on the domain and entering the code we email you proves it too.
What do editors check?
That prices, the free plan and features match your own website today, that descriptions are plain rather than promotional, and that any comparison says where the other tool is better. Whether you run the website is already proved before it reaches them.
Who is shown as the author of a guide I write?
Your company. Each guide carries your company's name and says that you make the tool, so readers know who wrote it. It is also linked from the tool's page.
My tool is already in the directory. What do I do?
Claim its page: type its name when you add your tool and choose it from the list. You prove you run the domain its page is about, and once approved the page says your company maintains it and links your guides. The facts on it stay the editors' research, dated and sourced.
Does paying change how my tool is described?
No. A paid placement is labelled Sponsored wherever it appears, and it never changes a tool's facts.
Will I get one review or several?
One. Your company is not reviewed on its own: it goes live with its first approved listing. We email the decision, and a request for changes always comes with a note saying what to change.