Editorial policy

How tools are researched

Every fact on a tool page — what it does, its plans and prices, its free plan and its limits, the platforms it runs on — is taken from the vendor's own website: its pricing page, product pages, help centre or official announcements. Each page lists those sources at the foot, with the date each one was read.

Prices are shown in US dollars as the vendor published them. Where a vendor shows a monthly and an annual price, we show both. Where we could not confirm a price on the vendor's own pages, we say so and quote none. Vendors change prices often, so check theirs before you buy.

We do not publish star ratings or scores. We have no reviews to base them on, and a rating without reviews behind it would mislead you.

Sponsorship and rankings

Rankings and editorial lists are not for sale. The companies behind the tools can pay for a featured placement or a category sponsorship; every paid placement is labelled Sponsored wherever it appears, and none of them changes a tool's facts, its place in an editorial list, or what a guide says about it.

Where a page contains an affiliate link, or names a product made by a company connected to us, the page says so beside it.

Guides written by the companies that make the tools

Companies that make the tools can write guides for the people who use them. Those guides are marked with the company's name (From Zapier, say), carry it as the byline, and say that the company makes the tool. Every one is read by an editor before it is published, and checked against the company's own website. The company is responsible for what it says about its own product. How submissions are reviewed.

AI assistance and images

Some of our guides are drafted with AI assistance from our own research, and say so at the end. Every one is reviewed before it is published. The photographs on guides, articles and category pages are AI-generated illustrations, made from real reference photographs; the caption says so where it appears. Tool logos are the vendors' own marks, shown only to identify their products.

News

The news page carries short summaries of what changed in AI and automation tools. Software reads the companies' own announcements and the main tech news sites every few hours and writes each summary with AI from the announcement's own headline and description; the headline links to the original. When a company announces its own product, the summary goes up without an editor reading it first, but only after automatic checks: the announcement is no more than three days old, and the summary contains no number the announcement does not. Reports from news sites are read by an editor before they appear. The original is the authority, and a summary that gets it wrong is corrected as below.

Who writes it

Our guides and articles are written by Anu Verma, a tech and automation enthusiast who writes about AI tools and automation for people who are not engineers.

Corrections

If a price, a plan or a fact is out of date or wrong, email [email protected] with the page and what has changed. We check it against the vendor's own pages, fix it, and update the date the facts were checked. We do not change a page because a vendor would prefer different wording; we change it when it is wrong.