- I have never used any of this. Where do I start?
- Start with AI Essentials. It assumes no experience and teaches the mental model, tool choice, prompting, verification and safe use that every later level relies on. If you only need one product first, use the ChatGPT or Claude course in the library.
- What costs money and what does not?
- Every lesson in every course is free to read and always will be. The first lesson of any course needs no account; after that a free account opens the rest, which costs nothing, is not a trial and never becomes a subscription. The 8 short courses have no exam and no certificate, so there is nothing to pay for at all. On the 4 certifications the graded assessment is free to sit as well. You are only asked to pay once you have passed, and what you buy is the certificate: $49 for the entry one, $149 for the advanced one, or $349 for all four. They differ because the courses do, in hours, in the length of the paper and in what the certificate says you can do. No subscription. For comparison, Google AI Essentials on Coursera is $49 every month. Coursera's published US and Canada list price, after a 7-day free trial. Prices vary by country.
- Do I need to be technical? Does any of it involve coding?
- No, and the courses assume you are not. There is no code anywhere in the catalogue, including the automation track, which uses connector tools you operate from a browser.
- What is the difference between a course and a certification?
- A library course is free, focused on one tool or role, and ends when the lessons do. A certification is part of the four-level path, includes live applications against your own work, ends in a graded exam, and can issue a verifiable certificate. AI Essentials runs 2h 30m, AI at Work runs 4h 35m, AI Agents & Delegation runs 5h, AI Automation runs 6h 30m.
- Is the certificate recognised?
- It is issued by Automate Basics and it is independently verifiable, so anyone can check a credential ID without an account. It is not accredited by a national qualifications body and we do not claim it is. What it evidences is printed on the certificate and published on the verification page: the competencies assessed and the score achieved.
- Will this get me a job or a raise?
- We do not make that claim, and you should be sceptical of anyone in this field who does. What we can tell you is what the assessment covers, and what independent research says about the labour market, clearly labelled as theirs rather than ours, with every source published.