Automate Basics

Form builders and survey tools

Form builders and survey tools let you build a form, quiz or survey, share it as a link or embed it in a page, and collect the answers in one place. Paid plans raise response limits and add logic that changes the questions as people answer, payments, file uploads and integrations that send each response to a spreadsheet, CRM or automation. Newer ones draft a form from a prompt and summarise the answers with AI.

10 tools · prices checked 21 October 2026 · no rankings are paid for

A whiteboard flow from a sketched web form through a funnel into pipeline columns of sticky notes

Google Forms

Google's form and quiz builder, free with a Google Account, with responses that flow into Google Sheets

Free plan · from $7/user/mo

Microsoft Forms

Microsoft's survey, quiz and poll builder, free with a Microsoft account and included in Microsoft 365

Free plan · from $5.40/user/mo

Typeform

One-question-at-a-time forms and surveys with AI form creation, logic and monthly response allowances

Free plan · from $28/mo

Jotform

Form builder with payments through 40+ gateways, AI form generation and 100 free submissions a month

Free plan · from $34/mo

Tally

Doc-style form builder with unlimited free forms and submissions, logic, payments and Notion integration

Free plan · from $24.17/mo

Fillout

Form builder with unlimited seats on every plan, AI form creation, payments and 1,000 free responses a month

Free plan · from $15/mo

SurveyMonkey

Survey platform with AI survey building, AI analysis of open-ended answers and plans priced by responses

Free plan · from AED 129/mo

Paperform

Form builder for payments, bookings and signatures, with no transaction fees and unlimited users on every plan

Free plan · from $49/mo

Formstack Forms

No-code business form builder with prefill, approval workflows, HIPAA options and Salesforce-native forms

Free trial · from $83/mo

Zoho Forms

Zoho's form builder with Zia AI form creation, PDF-to-form conversion, payments and offline mobile apps

Free plan · from $10/mo

Side by side

Tick up to 4 tools to compare them in one table, or filter and sort all 10 by price and platform.

Entry prices are the cheapest paid plan per month, as published by each vendor. Annual means the monthly rate when billed yearly.

How to choose

  1. 1

    How many responses a month do you expect? Free plans cap responses, forms or questions, and that cap often decides the price more than features do.

  2. 2

    Do you need logic that skips or changes questions based on earlier answers, file uploads, signatures or payments?

  3. 3

    Where should each response go: a spreadsheet, your CRM, an email, or a Zapier, Make or Power Automate flow?

  4. 4

    Do you need your own branding, a custom domain, or terms such as HIPAA or a choice of where the data is stored?

Guides

Questions

What are form builders and survey tools?

Form builders and survey tools let you build a form, quiz or survey, share it as a link or embed it in a page, and collect the answers in one place. Paid plans raise response limits and add logic that changes the questions as people answer, payments, file uploads and integrations that send each response to a spreadsheet, CRM or automation. Newer ones draft a form from a prompt and summarise the answers with AI.

Which form builders and survey tools have a free plan?

Of the 10 listed here, 9 have a free plan: Google Forms, Microsoft Forms, Typeform, Jotform, Tally, Fillout, SurveyMonkey, Paperform and Zoho Forms. Free plans are limited; each tool's page lists the limits.

Which of these form builders and survey tools costs least to start?

Of the tools here with a published price, the lowest entry price is Microsoft Forms's Microsoft 365 Business Basic (no Teams) plan at $5.40/user/mo billed annually, as published on its pricing page on 21 October 2026. The cheapest plan is not always the best value: check what each plan includes.