Email marketing tools
Email marketing tools keep a list of subscribers, collect new ones through signup forms and landing pages, and send newsletters, campaigns and automated sequences such as a welcome series or an abandoned-cart reminder. Most price by the number of contacts or emails a month, and most now help write subject lines and emails with AI.
Mailchimp
Intuit's email and SMS marketing platform, free for 250 contacts, with AI writing on Standard and Premium
Klaviyo
B2C CRM for ecommerce email and SMS, billed by active profiles, with a free plan and the Composer AI agent
Brevo
Email, SMS and WhatsApp marketing, formerly Sendinblue, priced by email volume with a free 300-a-day plan
ActiveCampaign
Email marketing automation with Active Intelligence AI, priced by contacts from 1,000, with a 14-day free trial
Kit
Email marketing for creators, formerly ConvertKit, with a free plan for up to 10,000 subscribers
MailerLite
Email marketing with a free plan for 250 subscribers and paid plans priced by list size and sending
beehiiv
Newsletter platform with a website builder and ad network, free up to 2,500 subscribers with unlimited sends
Constant Contact
Email, SMS and social marketing for small businesses, priced by contacts, with live phone and chat support
GetResponse
Email marketing and automation with unlimited sends on paid plans and a free plan for 500 contacts
Omnisend
Email, SMS and push marketing for ecommerce stores, with a free plan for 250 contacts and 24/7 support
Side by side
How to choose
- 1
How many contacts will you have in a year? Most plans are priced by list size, so the price at 5,000 contacts matters more than the entry price.
- 2
Do you need automations, such as a welcome series, an abandoned-cart email or tagging, on the plan you would buy, or only newsletters?
- 3
Do you sell online? Check the store integration (Shopify, WooCommerce) and whether it uses order data for segments.
- 4
Do you also want paid subscriptions, a website or SMS from the same tool?
Questions
What are email marketing tools?
Email marketing tools keep a list of subscribers, collect new ones through signup forms and landing pages, and send newsletters, campaigns and automated sequences such as a welcome series or an abandoned-cart reminder. Most price by the number of contacts or emails a month, and most now help write subject lines and emails with AI.
Which email marketing tools have a free plan?
Of the 10 listed here, 8 have a free plan: Mailchimp, Klaviyo, Brevo, Kit, MailerLite, beehiiv, GetResponse and Omnisend. Free plans are limited; each tool's page lists the limits.
Which of these email marketing tools costs least to start?
Of the tools here with a published price, the lowest entry price is Brevo's Starter plan at $8.08/mo billed annually, as published on its pricing page on 21 October 2026. The cheapest plan is not always the best value: check what each plan includes.