Brevo
Email, SMS and WhatsApp marketing, formerly Sendinblue, priced by email volume with a free 300-a-day plan
What is Brevo?
Brevo, formerly Sendinblue, is a marketing platform for email, SMS, WhatsApp and push campaigns, transactional email, and sales and chat tools. Marketing plans are priced by monthly email volume: Starter starts at $9 a month for 5,000 emails and 500 contacts, Standard at $18 a month adds unlimited automation, A/B testing and AI send time optimization, and Professional starts at $499 a month for 150,000 emails and 10 seats. The Free plan sends 300 emails a day and stores up to 100,000 contacts, with automation limited to 2,000 contacts. Aura AI drafts subject lines and email copy on every plan.
Good for
- Businesses with large contact lists that send infrequently
- Combining marketing email with transactional email and SMS in one account
- Starting free with automation for a list under 2,000 contacts
Key features
- Drag-and-drop email editor with 40+ responsive templates
- Aura AI: AI content generator for subject lines and copy on every plan; AI segmentation and AI data analyst on Professional
- Multichannel automation with real-time event triggers and multiple entry points (unlimited contacts from Standard)
- SMS campaigns to 180+ countries, plus WhatsApp campaigns and mobile push on Professional
- Transactional email and SMS through API and SMTP relay on every plan
- Signup forms, advanced segmentation, web and event tracking, and abandoned cart recovery
- MCP server for managing campaigns and contacts from ChatGPT and Claude, on every plan
- Sales CRM, live chat and phone tools sold as separate sales packages
Limitations to know about
- The free plan is capped at 300 emails a day and keeps Brevo branding
- Free and Starter limit automation to 2,000 contacts; A/B testing and send time optimization start on Standard
- WhatsApp, pop-ups and mobile push need Professional, which starts at $499 a month
- SMS and WhatsApp messages are paid credits priced by country
Brevo pricing
Brevo has a free plan. Starter, Standard and Professional cost $8.08 to $449.08 a month billed annually, or $9 to $499 billed monthly. Enterprise is priced on request.
| Plan | Price | What you get |
|---|---|---|
| Free | $0 | 300 emails a day, up to 100,000 contacts, 1 user, automation for up to 2,000 contacts, AI content generator, forms and segmentation |
| Starter | $9/mo, or $8.08/mo billed yearly (5,000 emails, 500 contacts) | No daily sending limit, 1 user, automation for up to 2,000 contacts, content feeds, back-in-stock and price drop alerts; logo removal is a $12/mo add-on |
| Standard | $18/mo, or $16.17/mo billed yearly (5,000 emails, 500 contacts) | Unlimited automation, A/B testing, AI send time optimization, advanced reporting with click heatmaps, 1 landing page, no Brevo logo, up to 3 users with paid seats |
| Professional | $499/mo, or $449.08/mo billed yearly (from 150,000 emails) | 10 seats, WhatsApp campaigns, pop-ups, mobile and web push, contact scoring, AI segmentation, AI data analyst, AI product recommendations, phone support |
| Enterprise | Custom | For 1M+ contacts: multi-account management, custom objects, loyalty engine, mobile wallet, SSO, dedicated IP, customer success manager |
Free plan limits: 300 emails a day; up to 100,000 contacts; 1 user; automation limited to 2,000 contacts; Brevo branding on emails; AI content generator, forms, segmentation, transactional email and SMS campaigns (credits paid) included; email support. No credit card needed.
Costs on top of a plan
- Remove Brevo logo (Starter): $12/mo (Included from Standard)
- Extra marketing seats: $12/mo per seat (Seats 2 to 10; Standard allows up to 3 users)
- Extra landing pages (Standard): $24/mo for 2-6 pages (Standard includes 1 page)
- Sales Essentials: $31/mo per sales seat (Sales pipelines, sales automation and chat)
- SMS and WhatsApp credits: Priced by destination and volume (Sold separately on every plan)
Brevo alternatives
Mailchimp
Intuit's email and SMS marketing platform, free for 250 contacts, with AI writing on Standard and Premium
MailerLite
Email marketing with a free plan for 250 subscribers and paid plans priced by list size and sending
GetResponse
Email marketing and automation with unlimited sends on paid plans and a free plan for 500 contacts
ActiveCampaign
Email marketing automation with Active Intelligence AI, priced by contacts from 1,000, with a 14-day free trial
HubSpot
CRM platform with free tools plus paid marketing, sales and service hubs
Klaviyo
B2C CRM for ecommerce email and SMS, billed by active profiles, with a free plan and the Composer AI agent
Compare Brevo with these side by side
Head to head: Brevo vs Mailchimp
Frequently asked questions
Is Brevo free?
Brevo has a free plan. 300 emails a day; up to 100,000 contacts; 1 user; automation limited to 2,000 contacts; Brevo branding on emails; AI content generator, forms, segmentation, transactional email and SMS campaigns (credits paid) included; email support. No credit card needed. Paid plans start at $8.08/mo billed annually.
How much does Brevo cost?
Starter, Standard and Professional cost $8.08 to $449.08 a month billed annually, or $9 to $499 billed monthly. Enterprise is priced on request. There is also a free plan. On Starter: 5,000 emails a month and 500 contacts; 1 user; $97 billed yearly (10% off). Removing the Brevo logo costs $12 a month extra on Starter. The price rises with email volume, up to 100,000 emails a month on Starter. Prices as published on Brevo's pricing page on 21 October 2026.
What is Brevo used for?
Brevo, formerly Sendinblue, is a marketing platform for email, SMS, WhatsApp and push campaigns, transactional email, and sales and chat tools. People use it for businesses with large contact lists that send infrequently, combining marketing email with transactional email and SMS in one account and starting free with automation for a list under 2,000 contacts.
What are the alternatives to Brevo?
Tools that do a similar job include Mailchimp, MailerLite, GetResponse, ActiveCampaign and HubSpot. Each has its own page here with its plans, limits and prices.
Who makes Brevo?
Brevo is made by Brevo SAS (formerly Sendinblue), based in Paris, France. The company was founded in 2012.
Sources
Every fact on this page comes from Brevo SAS (formerly Sendinblue)'s own pages, read on the dates shown.
- brevo.com/pricing/ (plan prices in USD with monthly and yearly toggle (rendered page), Starter contacts and email volume, add-on prices, FAQ) read 21 October 2026
- brevo.com/pricing/see-all-features/ (plan comparison: free plan limits, contact limits, automation limits, users, AI features, channels per plan) read 21 October 2026
- brevo.com/pricing.md (machine-readable pricing: seat limits, contact limits per email tier, seat, landing page and logo add-on prices) read 21 October 2026
- pricing-backend.brevo.com/public/pricing/api/plans/all?currency=USD (pricing API: USD plan prices and free plan contact allowance, matching the pricing page) read 21 October 2026
- brevo.com/ (product overview, Aura AI) read 21 October 2026
- brevo.com/features/email-marketing/ (email features: segmentation, automation workflows, AI content, support) read 21 October 2026
- brevo.com/company/about/ (company: founded in 2012, group entities including Sendinblue SAS) read 21 October 2026
- brevo.com/legal/notice/ (legal notice: Brevo, French simplified joint stock company, Paris address (hq)) read 21 October 2026
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