Sales
HubSpot: pricing, features and alternatives
CRM platform with free tools plus paid marketing, sales and service hubs
What is HubSpot?
HubSpot is a customer platform built on a shared CRM database, with separate hubs for marketing, sales, customer service, content and data. Small businesses can start with free CRM tools for up to two users, then add paid Starter, Professional or Enterprise plans. Some AI agents and features draw on HubSpot Credits included with paid plans.
Good for
- Keeping a free shared contact database for a very small team
- Running email marketing and lead capture for a small business
- Keeping sales, marketing and support records in one system
Key features
- Free Smart CRM tools for up to 2 users and 1,000 contacts
- Starter Customer Platform bundles starter marketing, sales, service, content and data tools
- HubSpot Credits power AI agents such as Customer Agent and Data Agent ($9 per 1,000 credits paid annually)
- Free CRM connects to Gmail, G Suite and Outlook
- HubSpot AEO add-on tracks brand visibility in ChatGPT, Gemini and Perplexity ($50/mo, or $45/mo annually)
Limitations to know about
- Free tools are limited to 2 users and 1,000 contacts
- Professional and Enterprise need a one-time onboarding fee (Marketing Hub: $3,000 and $7,000)
- The $7/seat Starter price is a limited-time offer for new customers; the list price shown is $20/seat/month
HubSpot pricing
HubSpot has a free plan. Paid plans start at $7 per seat a month (Starter Customer Platform).
| Plan | Price | What you get |
|---|---|---|
| Free Tools | $0 | Up to 2 users, 1,000 contacts, no time limit |
| Starter Customer Platform | From $7/seat/mo (limited-time offer; list price $20/seat/mo) | Starter marketing, sales, service, content and data tools; 500 HubSpot Credits |
| Marketing Hub Professional | From $800/mo | Includes 3 core seats (more from $45/mo), 3,000 HubSpot Credits, 2,000 marketing contacts; one-time $3,000 onboarding |
| Marketing Hub Enterprise | From $3,600/mo | Includes 5 core seats (more from $75/mo), 5,000 HubSpot Credits, 10,000 marketing contacts; one-time $7,000 onboarding |
Free plan limits: Up to 2 users, 1,000 contacts, 1 million records across other standard objects; no time limit; no credit card required
What a team pays: For a team of five on Starter Customer Platform: $35 a month.
HubSpot alternatives
Pipedrive
Pipeline-based sales CRM for tracking leads and deals
Attio
Customisable CRM with email sync, enrichment, workflows and AI agents
Zendesk
Customer service software with ticketing, messaging, voice and AI agents
Freshdesk
Freshworks help desk with ticketing, a knowledge base and Freddy AI
Apollo.io
Sales prospecting database with email sequences, dialer and deal tracking
Salesforce Sales Cloud
Sales CRM with lead, opportunity and forecasting tools in five editions
Compare HubSpot with these side by side
Head to head: HubSpot vs Pipedrive
Guides that use HubSpot
Frequently asked questions
Is HubSpot free?
HubSpot has a free plan. Up to 2 users, 1,000 contacts, 1 million records across other standard objects; no time limit; no credit card required. Paid plans start at $7/seat/mo.
How much does HubSpot cost?
HubSpot's cheapest paid plan, Starter Customer Platform, costs $7 per seat a month billed monthly, or $7 billed annually. 'Starts at' price offered for a limited time to new customers, with the $20/mo/seat list price struck through (shown for both monthly and annual billing); includes 500 HubSpot Credits. There is also an enterprise plan priced on request. Prices as published on HubSpot's pricing page on 23 September 2026.
What is HubSpot used for?
HubSpot is a customer platform built on a shared CRM database, with separate hubs for marketing, sales, customer service, content and data. People use it for keeping a free shared contact database for a very small team, running email marketing and lead capture for a small business and keeping sales, marketing and support records in one system.
What are the alternatives to HubSpot?
Tools that do a similar job include Pipedrive, Attio, Zendesk, Freshdesk and Apollo.io. Each has its own page here with its plans, limits and prices.
Who makes HubSpot?
HubSpot is made by HubSpot, Inc., based in Boston, Massachusetts, US. The company was founded in 2006.
Sources
Every fact on this page comes from HubSpot, Inc.'s own pages, read on the dates shown.
- hubspot.com/pricing (Starter price and offer, Professional and Enterprise prices, HubSpot Credits, AEO add-on, integrations claim) read 23 September 2026
- hubspot.com/pricing/crm (free tools limits (users, contacts, records), email integration) read 23 September 2026
- hubspot.com/our-story (founding year, global headquarters, legal name) read 23 September 2026
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