Apollo.io: pricing, features and alternatives
Sales prospecting database with email sequences, dialer and deal tracking
What is Apollo.io?
Apollo.io is a sales platform that combines a searchable database of business contacts and companies with tools for outreach and pipeline management. Sales teams use it to find and enrich leads, send email sequences, make calls and track deals, with AI features for research, lead scoring and writing. Usage of contact data is metered with credits on every plan.
Good for
- Finding contact details for prospects at target companies
- Running automated email outreach sequences for a small sales team
- Enriching CRM records with company and contact data
Key features
- Contact and account database with basic and advanced filters
- Email sequences, with A/Z testing on Professional and Organization
- AI research, AI lead scoring and AI writing
- Deal management, US dialer and call recording
- CRM integrations and CSV, CRM and API data enrichment from Basic
- Website visitor identification and real-time form enrichment
Limitations to know about
- Free plan: 900 credits per seat per year and 2 sequences
- Organization requires at least 3 seats and annual billing
- Record selection limit of 25 on Free and 1,000 on Basic
Apollo.io pricing
Apollo.io has a free plan. Paid plans start at $49 per seat a month billed annually (Basic).
| Plan | Price | What you get |
|---|---|---|
| Free | $0 | 900 credits per seat per year, 2 sequences, basic filters, API access |
| Basic | $65/seat/mo billed monthly, or $49 billed annually | Unlimited sequences, advanced filters, CRM integrations, waterfall enrichment, deal management |
| Professional | $99/seat/mo billed monthly, or $79 billed annually | A/Z testing, 48,000 credits per seat per year on annual billing |
| Organization | $119/seat/mo billed annually (minimum 3 seats) | 72,000 credits per seat per year, 12 intent topics, record selection limit of 10,000 |
Free plan limits: 900 credits per seat per year (granted monthly), 2 sequences, AI Assistant limited to 5 chats, record selection limit of 25
What a team pays: For a team of five on Basic: $245 a month billed annually ($2,940 a year), or $325 billed monthly.
Apollo.io alternatives
Clay
Data enrichment and prospecting tool that pulls from many data providers
HubSpot
CRM platform with free tools plus paid marketing, sales and service hubs
Pipedrive
Pipeline-based sales CRM for tracking leads and deals
Copy.ai
AI platform for sales and marketing teams to automate go-to-market work
Attio
Customisable CRM with email sync, enrichment, workflows and AI agents
Salesforce Sales Cloud
Sales CRM with lead, opportunity and forecasting tools in five editions
Compare Apollo.io with these side by side
Head to head: Apollo.io vs Instantly
Frequently asked questions
Is Apollo.io free?
Apollo.io has a free plan. 900 credits per seat per year (granted monthly), 2 sequences, AI Assistant limited to 5 chats, record selection limit of 25. Paid plans start at $49/seat/mo billed annually.
How much does Apollo.io cost?
Apollo.io's cheapest paid plan, Basic, costs $65 per seat a month billed monthly, or $49 billed annually. Monthly: 2,500 credits per seat per month; annual: 30,000 credits per seat per year, granted upfront. There is also an enterprise plan priced on request. Prices as published on Apollo.io's pricing page on 23 September 2026.
What is Apollo.io used for?
Apollo.io is a sales platform that combines a searchable database of business contacts and companies with tools for outreach and pipeline management. People use it for finding contact details for prospects at target companies, running automated email outreach sequences for a small sales team and enriching CRM records with company and contact data.
What are the alternatives to Apollo.io?
Tools that do a similar job include Clay, HubSpot, Pipedrive, Copy.ai and Attio. Each has its own page here with its plans, limits and prices.
Who makes Apollo.io?
Apollo.io is made by Apollo.io. The company was founded in 2015.
Sources
Every fact on this page comes from Apollo.io's own pages, read on the dates shown.
- apollo.io/pricing (plan prices (annual and monthly toggle), credits, free plan limits, trial terms, features) read 23 September 2026
- apollo.io/about (founding year, description) read 23 September 2026
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