Cold email and sales outreach tools
Cold email and sales outreach tools send personalised sequences of emails, and sometimes LinkedIn steps and calls, to a list of prospects, stop when someone replies and show which steps get answers. Most connect several sending mailboxes, warm them up and spread the sending across them. Many now write or personalise each email with AI and find contacts in a built-in lead database.
Instantly
Cold email platform with unlimited sending accounts and warmup, priced by emails sent and contacts uploaded
lemlist
Multichannel outreach across email, LinkedIn, calls and WhatsApp, with an email-only plan priced by volume
Smartlead
Cold email platform with unlimited mailboxes and warmup, priced by sends and stored contacts, not seats
Reply.io
Multichannel sales outreach with unlimited mailboxes on volume plans and Jason, an AI SDR
Woodpecker
Cold email and LinkedIn outreach priced by prospects contacted, with unlimited mailboxes and team members
Saleshandy
Cold email with unlimited mailboxes and warm-up plus a lead database, at flat prices with users included
Outreach
Sales engagement and AI agent platform for revenue teams, sold by quote as user seats plus AI credits
Salesloft
Sales engagement platform built around Cadence sequences, AI agents and forecasting, sold by quote
Mailshake
Cold email and phone outreach with an AI email writer, billed per user with set sending addresses per plan
Side by side
How to choose
- 1
Is it priced per user, per mailbox, or by contacts and emails sent each month? Price the volume you plan to send.
- 2
How many sending mailboxes can you connect, and is warm-up included or extra?
- 3
Do you need a lead database and contact enrichment in the same tool, or will you bring your own list?
- 4
Which steps besides email do you need: LinkedIn, calls, or tasks in your CRM?
- 5
What does the law where your prospects live require of cold email, such as an unsubscribe link or a lawful basis, and does the tool add an opt-out for you?
Also worth a look
Tools listed elsewhere that do this job too.
Apollo.io
Sales prospecting database with email sequences, dialer and deal tracking
Questions
What are cold email and sales outreach tools?
Cold email and sales outreach tools send personalised sequences of emails, and sometimes LinkedIn steps and calls, to a list of prospects, stop when someone replies and show which steps get answers. Most connect several sending mailboxes, warm them up and spread the sending across them. Many now write or personalise each email with AI and find contacts in a built-in lead database.
Which of these cold email and sales outreach tools costs least to start?
Of the tools here with a published price, the lowest entry price is Woodpecker's 500 contacted prospects plan at $23.33/mo billed annually, as published on its pricing page on 21 October 2026. The cheapest plan is not always the best value: check what each plan includes.