Instantly vs lemlist
Instantly or lemlist? Here is how they compare on price, free plan, platforms and the jobs each does best, from each vendor's own pages.
| Compared on | Visit | Visit |
|---|---|---|
| What it is | Cold email platform with unlimited sending accounts and warmup, priced by emails sent and contacts uploaded | Multichannel outreach across email, LinkedIn, calls and WhatsApp, with an email-only plan priced by volume |
| Free plan | No | No |
| Cheapest paid plan | $37.60/mo billed annually (Growth)Instantly pricing | $55/mo billed annually (Email)lemlist pricing |
| What it covers | Outreach plan: 5,000 emails a month, 1,000 uploaded contacts, unlimited email accounts and warmup. Lead data and AI agents need a separate Instantly Credits plan; the cheapest, Nano, is $9 a month for 150 credits. | 50,000 emails a month with unlimited users and email senders; $62 a month on quarterly billing. Higher volumes cost $89 (100,000), $159 (200,000), $359 (500,000) and $659 (1,000,000) a month on monthly billing. |
| Free trial | 14-day free trial, no card needed, with 250 uploaded contacts and 1,000 emails | 14-day free trial with Multichannel features (except in-app calls) and 200 credits |
| Platforms | Web, API | Web, Chrome extension, API, CLI |
| Integrations (vendor's figure) | Not stated | 58 integrations across 8 categories, including HubSpot, Salesforce, Pipedrive, Zapier, Make, n8n and Clay |
| Open source | No | No |
| Made by | Foo Monk, LLC | lempire SAS |
Choose Instantly if…
- Price matters: its cheapest paid plan is $37.60/mo against $55/mo.
- The job is sending cold email from many mailboxes without per-inbox fees.
- The job is agencies running high-volume campaigns for several clients.
Choose lemlist if…
- The job is running email and LinkedIn outreach in one sequence.
- The job is teams that want unlimited users on an email-only plan.
Still weighing it up?
If neither is quite right, Instantly and lemlist are also compared with their other rivals: Instantly vs Smartlead, lemlist vs Reply.io and Apollo.io vs Instantly.
What Instantly does
- Unlimited sending accounts and automated warmup on every outreach plan
- Multi-step email sequences with scheduling, A/Z testing, a global block list and bounce detection
- Unibox: one inbox for replies from every connected account, with AI reply labels
- Warmup with a slow ramp, read emulation and a deliverability dashboard
- Lead Finder (formerly SuperSearch) database of 450M+ B2B contacts with waterfall work-email enrichment, on credits
- AI Sequence Writer, Copilot, AI Reply Agent and AI Sales Agent; the agents run on Instantly Credits
Watch out for
- Growth caps sending at 5,000 emails and 1,000 uploaded contacts a month; going over a plan's volume means upgrading, not paying overage
- Lead data and AI agents need a separate Instantly Credits subscription
- Webhooks and full in-app Unibox replies start on Hypergrowth
What lemlist does
- Sequences that mix email, LinkedIn visits, invites, messages and voice notes, calls, SMS and WhatsApp, with conditions and branching
- 650M+ B2B lead database and waterfall email and phone finding across 25+ data providers, on credits
- lemAgent: an AI agent you brief in chat that finds leads, writes every message and builds the campaign for your approval
- AI agents for intent signals, enrichment and messaging, plus AI reply intent detection and AI-generated replies
- lemwarm warmup, inbox rotation, custom tracking domain and a Deliverability Hub, included on all plans
- Unified inbox across senders and channels
Watch out for
- LinkedIn, SMS, calling and the Gmail and LinkedIn extensions are only on the per-user Multichannel plan
- Lead finding and intent signals use credits sold as separate add-ons
- WhatsApp steps cost an extra $20 per user a month
Questions
Is Instantly or lemlist cheaper?
On published entry prices, Instantly is cheaper: $37.60/mo billed annually (Growth) for Instantly against $55/mo billed annually (Email) for lemlist. What each plan includes differs, so compare the limits too.
Do Instantly and lemlist have free plans?
Neither has a free plan. Instantly offers a 14-day free trial, no card needed, with 250 uploaded contacts and 1,000 emails. lemlist offers a 14-day free trial with Multichannel features (except in-app calls) and 200 credits.