Instantly
Cold email platform with unlimited sending accounts and warmup, priced by emails sent and contacts uploaded
What is Instantly?
Instantly is a cold email platform for founders, agencies and sales teams. You connect as many sending accounts as you need, warm them up automatically and run multi-step sequences, with replies collected in a shared inbox called Unibox. Outreach plans are flat monthly fees set by emails sent and contacts uploaded, not by seat or mailbox. A separate Instantly Credits subscription pays for its 450M+ B2B lead database, enrichment and AI agents such as the AI Reply Agent and AI Sales Agent. Higher plans add webhooks, full in-app replies and dedicated sending infrastructure.
Good for
- Sending cold email from many mailboxes without per-inbox fees
- Agencies running high-volume campaigns for several clients
- Finding leads and writing sequences with AI in the same tool that sends them
Key features
- Unlimited sending accounts and automated warmup on every outreach plan
- Multi-step email sequences with scheduling, A/Z testing, a global block list and bounce detection
- Unibox: one inbox for replies from every connected account, with AI reply labels
- Warmup with a slow ramp, read emulation and a deliverability dashboard
- Lead Finder (formerly SuperSearch) database of 450M+ B2B contacts with waterfall work-email enrichment, on credits
- AI Sequence Writer, Copilot, AI Reply Agent and AI Sales Agent; the agents run on Instantly Credits
- CRM with email, calls, SMS and unlimited seats, plus a visual automation builder on all outreach plans
- API on all plans, webhooks from Hypergrowth, and a ChatGPT connection
Limitations to know about
- Growth caps sending at 5,000 emails and 1,000 uploaded contacts a month; going over a plan's volume means upgrading, not paying overage
- Lead data and AI agents need a separate Instantly Credits subscription
- Webhooks and full in-app Unibox replies start on Hypergrowth
- Its terms cap connected accounts at 100 per workspace, although the pricing page says unlimited email accounts
Instantly pricing
Instantly has no free plan. It offers a 14-day free trial, no card needed, with 250 uploaded contacts and 1,000 emails. Growth, Hypergrowth, Light Speed, Starter bundle, Scale bundle and Agency bundle cost $37.60 to $500 a month billed annually, or $47 to $555 billed monthly. Enterprise and VIP are priced on request.
| Plan | Price | What you get |
|---|---|---|
| Growth | $47/mo billed monthly, or $37.60/mo billed yearly | 5,000 emails and 1,000 uploaded contacts a month, unlimited email accounts and warmup, AI Sequence Writer, basic A/Z testing, Unibox preview only |
| Hypergrowth | $97/mo billed monthly, or $77.60/mo billed yearly | 125,000 emails and 25,000 uploaded contacts a month, Deliverability AI Agent, webhooks, full in-app Unibox replies, A/Z testing with up to 26 variants |
| Light Speed | $358/mo billed monthly, or $286.30/mo billed yearly | 500,000 emails and 100,000 uploaded contacts a month, SISR dedicated server and IP rotation, lead-priority sequencing |
| Starter bundle | $94/mo billed monthly, or $85/mo billed yearly | Growth outreach plan plus 1,500 Instantly Credits a month for the lead database, enrichment and AI Sales Agent |
| Scale bundle | $194/mo billed monthly, or $175/mo billed yearly | 100,000 emails and 25,000 uploaded contacts a month, 5,000 credits a month, AI Reply Agent, premium live support |
| Agency bundle | $555/mo billed monthly, or $500/mo billed yearly | 500,000 emails and 100,000 uploaded contacts a month, 10,000 credits a month, SISR system |
| Enterprise | Custom | 500,000+ emails and 100,000+ contacts a month, private deliverability network, dedicated account manager, shared Slack channel |
| VIP | Custom | Done-for-you setup of domains, accounts, campaigns, AI Sales Agent and inbox manager, with a dedicated GTM engineer |
Costs on top of a plan
- Instantly Credits: From $9/mo (Nano, 150 credits) to $197+/mo (10,000+ credits) (Separate subscription for the lead database, enrichment and AI agents; the AI Reply Agent and AI Sales Agent use 5 credits per reply or lead)
- Outreach add-on: $87/mo (Extra 25,000 uploaded contacts and 125,000 emails a month, on Hypergrowth, Light Speed and the Scale and Agency bundles)
- Credits add-on: $425/mo (Extra 50,000 credits, on Hyper Credits and the Scale and Agency bundles)
- Done-for-you email accounts: $4 to $5/mo per account, or $10/mo per pre-warmed Google account (Domains bought through Instantly cost $15 a year)
Instantly alternatives
Smartlead
Cold email platform with unlimited mailboxes and warmup, priced by sends and stored contacts, not seats
lemlist
Multichannel outreach across email, LinkedIn, calls and WhatsApp, with an email-only plan priced by volume
Saleshandy
Cold email with unlimited mailboxes and warm-up plus a lead database, at flat prices with users included
Reply.io
Multichannel sales outreach with unlimited mailboxes on volume plans and Jason, an AI SDR
Apollo.io
Sales prospecting database with email sequences, dialer and deal tracking
Woodpecker
Cold email and LinkedIn outreach priced by prospects contacted, with unlimited mailboxes and team members
Compare Instantly with these side by side
Head to head: Instantly vs Smartlead · Instantly vs lemlist · Instantly vs Apollo.io
Frequently asked questions
Is Instantly free?
No, Instantly does not have a free plan. It offers a 14-day free trial, no card needed, with 250 uploaded contacts and 1,000 emails. Paid plans start at $37.60/mo billed annually.
How much does Instantly cost?
Growth, Hypergrowth, Light Speed, Starter bundle, Scale bundle and Agency bundle cost $37.60 to $500 a month billed annually, or $47 to $555 billed monthly. Enterprise and VIP are priced on request. On Growth: outreach plan: 5,000 emails a month, 1,000 uploaded contacts, unlimited email accounts and warmup. Lead data and AI agents need a separate Instantly Credits plan; the cheapest, Nano, is $9 a month for 150 credits. Prices as published on Instantly's pricing page on 21 October 2026.
Does Instantly charge per email account?
No. Its pricing page says every outreach plan includes unlimited email accounts and unlimited warmup. Plans are priced by emails sent and contacts uploaded each month.
Does Instantly have a free trial?
Yes. A 14-day free trial needs no card and includes 250 uploaded contacts and 1,000 emails.
What is Instantly used for?
Instantly is a cold email platform for founders, agencies and sales teams. People use it for sending cold email from many mailboxes without per-inbox fees, agencies running high-volume campaigns for several clients and finding leads and writing sequences with AI in the same tool that sends them.
What are the alternatives to Instantly?
Tools that do a similar job include Smartlead, lemlist, Saleshandy, Reply.io and Apollo.io. Each has its own page here with its plans, limits and prices.
Who makes Instantly?
Instantly is made by Foo Monk, LLC.
Sources
Every fact on this page comes from Foo Monk, LLC's own pages, read on the dates shown.
- instantly.ai/pricing (plan prices monthly and yearly (Outreach, Bundles, Credits, VIP tabs), emails and uploaded contacts per plan, feature comparison, FAQ) read 21 October 2026
- instantly.ai/pricing.md (machine-readable pricing: plan limits, free trial terms, Nano credits plan, add-ons, done-for-you accounts and domains, AI credit costs, features by plan) read 21 October 2026
- instantly.ai/ (product overview, Copilot, AI workflows, ChatGPT connection) read 21 October 2026
- instantly.ai/outreach (outreach features: unlimited sending accounts, AI-written sequences, Lead Finder, multichannel sequences, Unibox) read 21 October 2026
- instantly.ai/email-warmup (warmup features: slow ramp, read emulation, deliverability dashboard) read 21 October 2026
- instantly.ai/ai-agents/reply-agent (AI Reply Agent: replies, objection handling, meeting booking, human-in-the-loop mode) read 21 October 2026
- instantly.ai/crm (CRM: email, calls, SMS, unlimited seats) read 21 October 2026
- instantly.ai/terms (company: legal name Foo Monk, LLC; 100 connected accounts per workspace limit) read 21 October 2026
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