Sales and CRM tools
AI sales and CRM tools keep track of contacts and deals, find and enrich leads with company data, and draft outreach. CRMs are the system of record for the pipeline; prospecting and enrichment tools feed it.
HubSpot
CRM platform with free tools plus paid marketing, sales and service hubs
Clay
Data enrichment and prospecting tool that pulls from many data providers
Apollo.io
Sales prospecting database with email sequences, dialer and deal tracking
Pipedrive
Pipeline-based sales CRM for tracking leads and deals
Attio
Customisable CRM with email sync, enrichment, workflows and AI agents
Side by side
How to choose
- 1
Do you need a CRM to run your pipeline, or data to fill the one you have?
- 2
Where does contact data come from, and how is it kept compliant?
- 3
Is pricing per seat, per credit or per contact?
- 4
Does it connect to your email, calendar and the tools your team already uses?
Also worth a look
Tools listed elsewhere that do this job too.
Copy.ai
AI platform for sales and marketing teams to automate go-to-market work
Questions
What are AI sales and CRM tools?
AI sales and CRM tools keep track of contacts and deals, find and enrich leads with company data, and draft outreach. CRMs are the system of record for the pipeline; prospecting and enrichment tools feed it.
Which AI sales and CRM tools have a free plan?
Of the 5 listed here, 4 have a free plan: HubSpot, Clay, Apollo.io and Attio. Free plans are limited; each tool's page lists the limits.
Which of these AI sales and CRM tools costs least to start?
Of the tools here with a published price, the lowest entry price is HubSpot's Starter Customer Platform plan at $7/user/mo, as published on its pricing page on 23 September 2026. The cheapest plan is not always the best value: check what each plan includes.