AI sales prospecting and lead data tools
AI sales prospecting tools find companies and people who match your ideal customer, fill in their contact and company data, and draft outreach. They feed a CRM rather than replace it; CRMs themselves now have their own category.
Clay
Data enrichment and prospecting tool that pulls from many data providers
Apollo.io
Sales prospecting database with email sequences, dialer and deal tracking
Side by side
How to choose
- 1
Do you need a database of new leads, or data to enrich the contacts you already have?
- 2
Where does contact data come from, and how is it kept compliant?
- 3
Is pricing per seat, per credit or per contact?
- 4
Does it push records into the CRM, email and calendar your team already uses?
Also worth a look
Tools listed elsewhere that do this job too.
Copy.ai
AI platform for sales and marketing teams to automate go-to-market work
HubSpot
CRM platform with free tools plus paid marketing, sales and service hubs
Pipedrive
Pipeline-based sales CRM for tracking leads and deals
Attio
Customisable CRM with email sync, enrichment, workflows and AI agents
Salesforce Sales Cloud
Sales CRM with lead, opportunity and forecasting tools in five editions
Zoho CRM
CRM with a free plan for three users and four paid editions
Freshsales
Sales CRM from Freshworks with three paid plans and a 21-day trial
Close
CRM for sales teams that work by phone, email and text
Copper
CRM built to work inside Google Workspace
Questions
What are AI sales prospecting and lead data tools?
AI sales prospecting tools find companies and people who match your ideal customer, fill in their contact and company data, and draft outreach. They feed a CRM rather than replace it; CRMs themselves now have their own category.
Which AI sales prospecting and lead data tools have a free plan?
Of the 2 listed here, 2 have a free plan: Clay and Apollo.io. Free plans are limited; each tool's page lists the limits.
Which of these AI sales prospecting and lead data tools costs least to start?
Of the tools here with a published price, the lowest entry price is Apollo.io's Basic plan at $49/seat/mo billed annually, as published on its pricing page on 23 September 2026. The cheapest plan is not always the best value: check what each plan includes.