Attio: pricing, features and alternatives
Customisable CRM with email sync, enrichment, workflows and AI agents
What is Attio?
Attio is a CRM that syncs contacts from team email and calendars, enriches records automatically and lets teams add custom objects to match how they work. It includes reporting, workflows, email sequences, call intelligence and AI features such as Ask Attio and AI agents. Plans are priced per user and include monthly seat and workspace credits, from a free tier to Enterprise.
Good for
- Managing a startup's sales pipeline with contacts synced from email
- Shaping the CRM with custom objects that match how a team works
- Automating follow-ups with workflows and email sequences
Key features
- Real-time contact syncing from email and calendar
- Automatic data enrichment on all plans
- Custom objects: 3 on Free, 5 on Plus, 12 on Pro, unlimited on Enterprise
- Workflows, plus call intelligence and sequences on Pro
- Ask Attio and AI agents
- API and webhook access, app SDK and MCP server
Limitations to know about
- Free plan: up to 3 seats, 50,000 records, 3 objects and 200 emails a month
- Plus is capped at 10 seats
- Call intelligence, sequences, permission controls and advanced reporting require Pro
Attio pricing
Attio has a free plan. Paid plans start at $35 per user a month billed annually (Plus).
| Plan | Price | What you get |
|---|---|---|
| Free | $0 | Up to 3 seats, 50,000 records, 3 objects, real-time contact syncing, automatic enrichment |
| Plus | $44/user/mo billed monthly, or $35 billed annually | Up to 10 seats, 250,000 records, 5 objects, private lists, 1,000 emails/month |
| Pro | $99/user/mo billed monthly, or $79 billed annually | Unlimited seats, 1,000,000 records, 12 objects, call intelligence, sequences, advanced reporting |
| Enterprise | Custom, billed annually | Unlimited objects and teams, security and admin controls |
Free plan limits: Up to 3 seats, 50,000 records, up to 3 objects, 100 seat credits per user/month, 250 workspace credits/month, 1 synced email account per user, 200 emails/month
What a team pays: For a team of five on Plus: $175 a month billed annually ($2,100 a year), or $220 billed monthly.
Attio alternatives
HubSpot
CRM platform with free tools plus paid marketing, sales and service hubs
Pipedrive
Pipeline-based sales CRM for tracking leads and deals
Apollo.io
Sales prospecting database with email sequences, dialer and deal tracking
Clay
Data enrichment and prospecting tool that pulls from many data providers
Salesforce Sales Cloud
Sales CRM with lead, opportunity and forecasting tools in five editions
Zoho CRM
CRM with a free plan for three users and four paid editions
Frequently asked questions
Is Attio free?
Attio has a free plan. Up to 3 seats, 50,000 records, up to 3 objects, 100 seat credits per user/month, 250 workspace credits/month, 1 synced email account per user, 200 emails/month. Paid plans start at $35/user/mo billed annually.
How much does Attio cost?
Attio's cheapest paid plan, Plus, costs $44 per user a month billed monthly, or $35 billed annually. Up to 10 seats; 500 seat credits per user/month and 1,500 workspace credits/month. There is also an enterprise plan priced on request. Prices as published on Attio's pricing page on 23 September 2026.
What is Attio used for?
Attio is a CRM that syncs contacts from team email and calendars, enriches records automatically and lets teams add custom objects to match how they work. People use it for managing a startup's sales pipeline with contacts synced from email, shaping the CRM with custom objects that match how a team works and automating follow-ups with workflows and email sequences.
What are the alternatives to Attio?
Tools that do a similar job include HubSpot, Pipedrive, Apollo.io, Clay and Salesforce Sales Cloud. Each has its own page here with its plans, limits and prices.
Who makes Attio?
Attio is made by Attio Ltd., based in London, UK.
Sources
Every fact on this page comes from Attio Ltd.'s own pages, read on the dates shown.
- attio.com/pricing (plan prices (monthly and annual), credits, limits, features, trial) read 23 September 2026
- attio.com/about (headquarters, legal name, description) read 23 September 2026
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