Clay
Data enrichment and prospecting tool that pulls from many data providers
What is Clay?
Clay is a go-to-market data platform that finds and enriches company and contact data from many third-party providers in spreadsheet-like tables. Sales and growth teams use it to build prospect lists, research accounts with its AI agent Claygent, track signals such as job changes, and push results to CRMs or email sequencers. Usage is metered in actions and data credits.
Good for
- Building targeted prospect lists with contact details
- Enriching CRM records with company and contact data
- Alerting sales reps when a customer contact changes jobs
Key features
- Enrichment from 150+ data providers with multi-provider waterfalls
- Claygent AI agent for web research and custom data points
- Job change, company news and social listening signals from Launch
- CRM auto-sync and HTTP API integration on Growth
- Built-in email sequencer or sequencing integrations
- Bring your own API key for data providers
Limitations to know about
- Free plan: 1.2K data credits and 6K actions a year, up to 200 rows per table
- Free plan does not include phone number enrichment
- CRM auto-sync and web intent signals require Growth
Clay pricing
| Plan | Price | What you get |
|---|---|---|
| Free | $0 | 6K actions/year, 1.2K data credits/year, 200 rows per table |
| Launch | $185/mo, or $167/mo billed annually | Phone enrichment, Audiences search, job change and company signals, email sending |
| Growth | $495/mo, or $446/mo billed annually | CRM auto-sync, data warehouse sync, any HTTP API, webhooks, web intent signals |
| Enterprise | Custom | Unlimited search and imports, SSO, role-based access control, dedicated growth strategist |
Free plan limits: 6,000 actions/year, 1,200 data credits/year, up to 200 rows per table, unlimited seats and tables, no phone number enrichment
Clay alternatives
Apollo.io
Sales prospecting database with email sequences, dialer and deal tracking
HubSpot
CRM platform with free tools plus paid marketing, sales and service hubs
Attio
Customisable CRM with email sync, enrichment, workflows and AI agents
Pipedrive
Pipeline-based sales CRM for tracking leads and deals
Copy.ai
AI platform for sales and marketing teams to automate go-to-market work
Frequently asked questions
Is Clay free?
Clay has a free plan. 6,000 actions/year, 1,200 data credits/year, up to 200 rows per table, unlimited seats and tables, no phone number enrichment. Paid plans start at $167/mo billed annually.
How much does Clay cost?
Clay's cheapest paid plan, Launch, costs $185 a month billed monthly and $167 a month billed annually. Monthly: 15K actions and 2.5K data credits per month; annual: 180K actions and 30K data credits per year. The actions portion alone starts at $60/mo (monthly) or $54/mo (annual); unlimited seats. There is also an enterprise plan priced on request. Prices as published on Clay's pricing page on 23 September 2026.
What is Clay used for?
Clay is a go-to-market data platform that finds and enriches company and contact data from many third-party providers in spreadsheet-like tables. People use it for building targeted prospect lists with contact details, enriching CRM records with company and contact data and alerting sales reps when a customer contact changes jobs.
What are the alternatives to Clay?
Tools that do a similar job include Apollo.io, HubSpot, Attio, Pipedrive and Copy.ai. Each has its own page here with its plans, limits and prices.
Who makes Clay?
Clay is made by Clay.
Sources
Every fact on this page comes from Clay's own pages, read on the dates shown.
- clay.com/pricing (plan prices (monthly and annual toggle), actions and data credits, free plan limits, features, trial) read 23 September 2026
- clay.com/about (description, provider count) read 23 September 2026