Sales
Pipedrive: pricing, features and alternatives
Pipeline-based sales CRM for tracking leads and deals
What is Pipedrive?
Pipedrive is a web-based sales CRM organised around a visual pipeline of deals. Sales teams use it to manage leads and deals, sync email and calendars, automate follow-ups and report on revenue, with mobile apps for iOS and Android. AI features include report creation and email writing, and add-ons cover lead capture, projects, campaigns and documents.
Good for
- Tracking a small team's deals from first contact to close
- Automating follow-up emails and activity reminders
- Forecasting revenue from the sales pipeline
Key features
- Customisable deal pipelines, leads inbox and activity management
- Two-way email sync, automations and sequences from Growth
- Pipedrive Nova meeting intelligence (pre-call briefs, call recording with summaries) on all plans
- AI report creation on all plans; AI email creation and summaries on higher plans
- Native iOS and Android apps, Gmail Chrome extension and 500+ integrations
- Add-ons: LeadBooster (from $32.50), Projects (from $16), Campaigns (from $13.33), Web Visitors, Smart Docs
Limitations to know about
- No free plan; a 14-day free trial is offered
- Lite has no automations, sequences or two-way email sync
- Leads and deals are capped per seat (Lite: 2,500 per seat, up to 300,000 per company)
Pipedrive pricing
Pipedrive has no free plan. It offers a 14-day free trial, no credit card required. Paid plans start at $14 per seat a month billed annually (Lite).
| Plan | Price | What you get |
|---|---|---|
| Lite | $24/seat/mo billed monthly, or $14 billed annually | Deal and lead management, customisable pipelines, 2,500 leads and deals per seat, 15 reports per seat |
| Growth | $49/seat/mo billed monthly, or $39 billed annually | Two-way email sync, automations (50), sequences, 5,000 leads and deals per seat |
| Premium | $79/seat/mo billed monthly, or $59 billed annually | LeadBooster included, custom scoring, firmographic enrichment, 150 automations |
| Ultimate | $99/seat/mo billed monthly, or $79 billed annually | Email and phone data enrichment, 250 automations, extended phone support, sandbox |
What a team pays: For a team of five on Lite: $70 a month billed annually ($840 a year), or $120 billed monthly.
Pipedrive alternatives
HubSpot
CRM platform with free tools plus paid marketing, sales and service hubs
Attio
Customisable CRM with email sync, enrichment, workflows and AI agents
Apollo.io
Sales prospecting database with email sequences, dialer and deal tracking
Salesforce Sales Cloud
Sales CRM with lead, opportunity and forecasting tools in five editions
Zoho CRM
CRM with a free plan for three users and four paid editions
Freshsales
Sales CRM from Freshworks with three paid plans and a 21-day trial
Compare Pipedrive with these side by side
Head to head: Pipedrive vs HubSpot
Guides that use Pipedrive
Frequently asked questions
Is Pipedrive free?
No, Pipedrive does not have a free plan. It offers a 14-day free trial, no credit card required. Paid plans start at $14/seat/mo billed annually.
How much does Pipedrive cost?
Pipedrive's cheapest paid plan, Lite, costs $24 per seat a month billed monthly, or $14 billed annually. Annual option is one payment of US$168 per seat per year. Prices as published on Pipedrive's pricing page on 23 September 2026.
What is Pipedrive used for?
Pipedrive is a web-based sales CRM organised around a visual pipeline of deals. People use it for tracking a small team's deals from first contact to close, automating follow-up emails and activity reminders and forecasting revenue from the sales pipeline.
What are the alternatives to Pipedrive?
Tools that do a similar job include HubSpot, Attio, Apollo.io, Salesforce Sales Cloud and Zoho CRM. Each has its own page here with its plans, limits and prices.
Who makes Pipedrive?
Pipedrive is made by Pipedrive Inc., based in New York, New York, US. The company was founded in 2010.
Sources
Every fact on this page comes from Pipedrive Inc.'s own pages, read on the dates shown.
- pipedrive.com/en/pricing (plan prices (annual and monthly toggle), plan comparison limits, AI features, add-ons, platforms, integrations claim, trial) read 23 September 2026
- pipedrive.com/en/about (founding year (2010, Estonia), headquarters, legal name) read 23 September 2026
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