HubSpot vs Pipedrive
HubSpot is cRM platform with free tools plus paid marketing, sales and service hubs. Pipedrive is pipeline-based sales CRM for tracking leads and deals. Here is how they compare on price, free plan, platforms and the jobs each does best, from each vendor's own pages.
| HubSpot | Pipedrive | |
|---|---|---|
| What it is | CRM platform with free tools plus paid marketing, sales and service hubs | Pipeline-based sales CRM for tracking leads and deals |
| Pricing | Free plan | Free trial |
| Free plan | Yes | No |
| Cheapest paid plan | $7/user/mo (Starter Customer Platform) | $14/user/mo billed annually (Lite) |
| Free trial | None stated | 14-day free trial, no credit card required |
| Platforms | Web | Web, iOS, Android, Chrome extension, API |
| Integrations (vendor's figure) | Over 2,000 apps and web services | 500+ integrations |
| Open source | No | No |
| Made by | HubSpot, Inc. | Pipedrive Inc. |
Choose HubSpot if…
- You want a free plan: Pipedrive does not have one.
- Price matters: its cheapest paid plan is $7/user/mo against $14/user/mo.
- The job is keeping a free shared contact database for a very small team.
- The job is running email marketing and lead capture for a small business.
Choose Pipedrive if…
- You want a mobile app (iOS and Android).
- You need an API to build on.
- The job is tracking a small team's deals from first contact to close.
- The job is automating follow-up emails and activity reminders.
What HubSpot does
- Free Smart CRM tools for up to 2 users and 1,000 contacts
- Starter Customer Platform bundles starter marketing, sales, service, content and data tools
- HubSpot Credits power AI agents such as Customer Agent and Data Agent ($9 per 1,000 credits paid annually)
- Free CRM connects to Gmail, G Suite and Outlook
- HubSpot AEO add-on tracks brand visibility in ChatGPT, Gemini and Perplexity ($50/mo, or $45/mo annually)
Watch out for
- Free tools are limited to 2 users and 1,000 contacts
- Professional and Enterprise need a one-time onboarding fee (Marketing Hub: $3,000 and $7,000)
- The $7/seat Starter price is a limited-time offer for new customers; the list price shown is $20/seat/month
What Pipedrive does
- Customisable deal pipelines, leads inbox and activity management
- Two-way email sync, automations and sequences from Growth
- Pipedrive Nova meeting intelligence (pre-call briefs, call recording with summaries) on all plans
- AI report creation on all plans; AI email creation and summaries on higher plans
- Native iOS and Android apps, Gmail Chrome extension and 500+ integrations
- Add-ons: LeadBooster (from $32.50), Projects (from $16), Campaigns (from $13.33), Web Visitors, Smart Docs
Watch out for
- No free plan; a 14-day free trial is offered
- Lite has no automations, sequences or two-way email sync
- Leads and deals are capped per seat (Lite: 2,500 per seat, up to 300,000 per company)
Questions
Is HubSpot or Pipedrive cheaper?
On published entry prices, HubSpot is cheaper: $7/user/mo (Starter Customer Platform) for HubSpot against $14/user/mo billed annually (Lite) for Pipedrive. What each plan includes differs, so compare the limits too.
Do HubSpot and Pipedrive have free plans?
HubSpot does; Pipedrive does not, though it offers a 14-day free trial, no credit card required.