Klaviyo
B2C CRM for ecommerce email and SMS, billed by active profiles, with a free plan and the Composer AI agent
What is Klaviyo?
Klaviyo is a B2C CRM for ecommerce and consumer brands that combines email, text (SMS and RCS), WhatsApp, mobile push, reviews and a customer data platform. Pricing is modular: email comes with every plan and is billed by active profiles, starting at $20 a month for 500 profiles and 5,000 emails, while Composer, Customer Hub, Social marketing and Reviews are added separately. The Free plan covers 250 active profiles and 500 email sends a month. Paid email adds generative AI for segments, content, flows and images, predictive analytics and logo removal. Composer, its AI marketing agent, builds campaigns and flows from a prompt.
Good for
- Ecommerce brands on Shopify or WooCommerce running behavior-triggered email flows
- Combining email, SMS and WhatsApp marketing on one customer profile
- Using an AI agent to draft and launch campaigns from store data
Key features
- Email campaigns and automated flows such as welcome series, abandoned cart and post-purchase, with a drag-and-drop editor and templates
- Composer AI marketing agent that audits flows, segments and forms and builds campaigns and flows from a prompt
- Real-time segments and unified customer profiles from the built-in Klaviyo Data Platform
- Predictive analytics such as predicted lifetime value, next order date and churn risk (paid plans)
- Personalized product recommendations, personalized send time and AI-powered A/B experimentation
- Text (SMS and RCS), WhatsApp, mobile push, social and reviews in the same platform
- 350+ integrations, a Klaviyo MCP server, ChatGPT app and Claude connector
- Customer Agent and Helpdesk for AI customer service
Limitations to know about
- The free plan stops at 250 active profiles and 500 email sends a month
- Generative AI, predictive analytics and logo removal need a paid plan
- SMS, Composer usage beyond the free allowance, Customer Hub, Social and Reviews cost extra
- No annual billing price is shown on the pricing page
Klaviyo pricing
Klaviyo has a free plan. Email costs $20 a month. Enterprise is priced on request.
| Plan | Price | What you get |
|---|---|---|
| Free | $0 | 250 active profiles, 500 email sends a month, $5 of mobile messages and $5 of Composer usage a month, web forms, segments, flows and reporting |
| $20/mo for 500 active profiles | 5,000 emails a month at 500 profiles, Klaviyo logo removed, generative AI for segments, content, flows and images, predictive analytics, chat support; other products added per use | |
| Enterprise | Custom | Talk to sales; professional services and enterprise support packages |
Free plan limits: Up to 250 active profiles and 500 email sends a month; $5 of mobile messages and $5 of Composer usage a month; web forms, templates, segmentation, flows and reporting; Klaviyo logo stays on emails; email support for the first 60 days only. Sending is blocked once either limit is exceeded until you upgrade.
Costs on top of a plan
- Composer (AI marketing agent): $20/mo (4x the free usage; extra usage billed at $10 per 1,000 credits; unused credits do not roll over)
- Customer Hub: $20/mo at 500 active profiles (Free 30-day trial; priced by active profiles)
- Social marketing: $50/mo at 10,000 active profiles (Priced by active profiles)
- Reviews: $25/mo for 250 orders a month (Priced by monthly orders)
- SMS messages (US toll-free): $0.01 plus provider fees per send (Mobile message prices vary by country and channel)
Klaviyo alternatives
Omnisend
Email, SMS and push marketing for ecommerce stores, with a free plan for 250 contacts and 24/7 support
Mailchimp
Intuit's email and SMS marketing platform, free for 250 contacts, with AI writing on Standard and Premium
Brevo
Email, SMS and WhatsApp marketing, formerly Sendinblue, priced by email volume with a free 300-a-day plan
ActiveCampaign
Email marketing automation with Active Intelligence AI, priced by contacts from 1,000, with a 14-day free trial
HubSpot
CRM platform with free tools plus paid marketing, sales and service hubs
Kit
Email marketing for creators, formerly ConvertKit, with a free plan for up to 10,000 subscribers
Compare Klaviyo with these side by side
Head to head: Klaviyo vs Mailchimp · Klaviyo vs Omnisend
Frequently asked questions
Is Klaviyo free?
Klaviyo has a free plan. Up to 250 active profiles and 500 email sends a month; $5 of mobile messages and $5 of Composer usage a month; web forms, templates, segmentation, flows and reporting; Klaviyo logo stays on emails; email support for the first 60 days only. Sending is blocked once either limit is exceeded until you upgrade. Paid plans start at $20/mo.
How much does Klaviyo cost?
Klaviyo's cheapest paid plan, Email, costs $20 a month billed monthly. For 500 active profiles with 5,000 emails a month. The price rises with active profiles, and accounts move to a profile-compliant tier automatically as they grow. A limited-time offer takes $19 off the first month at 500 profiles. No annual price is listed. There is also an enterprise plan priced on request. Prices as published on Klaviyo's pricing page on 21 October 2026.
Does Klaviyo have a free plan?
Yes. The free plan allows up to 250 active profiles and 500 email sends a month, plus $5 of mobile messages and $5 of Composer usage a month. Once you pass a limit, sending stops until you upgrade.
What is Klaviyo used for?
Klaviyo is a B2C CRM for ecommerce and consumer brands that combines email, text (SMS and RCS), WhatsApp, mobile push, reviews and a customer data platform. People use it for ecommerce brands on Shopify or WooCommerce running behavior-triggered email flows, combining email, SMS and WhatsApp marketing on one customer profile and using an AI agent to draft and launch campaigns from store data.
What are the alternatives to Klaviyo?
Tools that do a similar job include Omnisend, Mailchimp, Brevo, ActiveCampaign and HubSpot. Each has its own page here with its plans, limits and prices.
Who makes Klaviyo?
Klaviyo is made by Klaviyo, Inc., based in Boston, Massachusetts, US. The company was founded in 2012.
Sources
Every fact on this page comes from Klaviyo, Inc.'s own pages, read on the dates shown.
- klaviyo.com/pricing (Email plan price at 500 profiles, add-on prices (Composer, Customer Hub, Social, Reviews, SMS), free vs paid comparison, free plan limits, pricing FAQ) read 21 October 2026
- klaviyo.com/ (product overview, Composer, Customer Agent, integrations with ChatGPT, Claude and MCP) read 21 October 2026
- klaviyo.com/products/email-marketing (email features: flows, segmentation, product recommendations, predictive analytics, AI send time) read 21 October 2026
- klaviyo.com/solutions/ai (Klaviyo AI features: Composer, AI email copy, personalized send time, MCP server) read 21 October 2026
- klaviyo.com/about (company: founded in 2012, Boston global headquarters) read 21 October 2026
- klaviyo.com/legal/terms-of-service (legal entity name (Klaviyo, Inc.)) read 21 October 2026
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