Klaviyo vs Omnisend
Klaviyo or Omnisend? Here is how they compare on price, free plan, platforms and the jobs each does best, from each vendor's own pages.
| Compared on | Visit | Visit |
|---|---|---|
| What it is | B2C CRM for ecommerce email and SMS, billed by active profiles, with a free plan and the Composer AI agent | Email, SMS and push marketing for ecommerce stores, with a free plan for 250 contacts and 24/7 support |
| Free plan | Yes | Yes |
| Cheapest paid plan | $20/mo (Email)Klaviyo pricing | $16/mo (Standard)Omnisend pricing |
| What it covers | For 500 active profiles with 5,000 emails a month. The price rises with active profiles, and accounts move to a profile-compliant tier automatically as they grow. A limited-time offer takes $19 off the first month at 500 profiles. No annual price is listed. | For up to 500 contacts; email sends are 12x the list size (6,000 a month at 500 contacts); Essential AI (Forms AI and Reports AI). No annual plan is listed; paying 3 months upfront saves 30%. Subscribers and non-subscribers who received automated messages are billed; unsubscribed contacts are not. |
| Free trial | None stated | None stated |
| Platforms | Web, API | Web, API |
| Integrations (vendor's figure) | 350+ integrations including Shopify, WooCommerce, BigCommerce, Wix, ChatGPT and Claude | 305+ pre-built integrations including Shopify, Shopify Plus, BigCommerce and WooCommerce |
| Open source | No | No |
| Made by | Klaviyo, Inc. | Omnisend, UAB |
Choose Klaviyo if…
- The job is ecommerce brands on Shopify or WooCommerce running behavior-triggered email flows.
- The job is combining email, SMS and WhatsApp marketing on one customer profile.
Choose Omnisend if…
- Price matters: its cheapest paid plan is $16/mo against $20/mo.
- The job is Shopify and BigCommerce stores automating abandoned cart and post-purchase emails.
- The job is ecommerce brands combining email, SMS and push in one workflow.
Still weighing it up?
If neither is quite right, Klaviyo and Omnisend are also compared with their other rivals: Mailchimp vs Klaviyo, Mailchimp vs Brevo and Mailchimp vs MailerLite.
What Klaviyo does
- Email campaigns and automated flows such as welcome series, abandoned cart and post-purchase, with a drag-and-drop editor and templates
- Composer AI marketing agent that audits flows, segments and forms and builds campaigns and flows from a prompt
- Real-time segments and unified customer profiles from the built-in Klaviyo Data Platform
- Predictive analytics such as predicted lifetime value, next order date and churn risk (paid plans)
- Personalized product recommendations, personalized send time and AI-powered A/B experimentation
- Text (SMS and RCS), WhatsApp, mobile push, social and reviews in the same platform
Watch out for
- The free plan stops at 250 active profiles and 500 email sends a month
- Generative AI, predictive analytics and logo removal need a paid plan
- SMS, Composer usage beyond the free allowance, Customer Hub, Social and Reviews cost extra
What Omnisend does
- Email builder with templates and AI copy, subject line and preheader suggestions
- Prebuilt automation workflows for welcome, abandoned cart and post-purchase messages across email, SMS and push
- Segmentation by behavior, purchase history and engagement, with AI-built segments
- Forms AI that builds signup forms from a prompt, and Reports AI insights
- Personalized product recommender AI, dynamic content and personalized send time (Pro)
- SMS in multiple countries and unlimited web push on paid plans
Watch out for
- The free plan allows only 500 emails a month to 250 contacts
- Standard caps sends at 12x the list size
- Pro starts at the 2,500-contact tier; the pricing page sells SMS credits on Pro and does not describe SMS pricing for Standard
Questions
Is Klaviyo or Omnisend cheaper?
On published entry prices, Omnisend is cheaper: $20/mo (Email) for Klaviyo against $16/mo (Standard) for Omnisend. What each plan includes differs, so compare the limits too.
Do Klaviyo and Omnisend have free plans?
Both do. Klaviyo: Up to 250 active profiles and 500 email sends a month; $5 of mobile messages and $5 of Composer usage a month; web forms, templates, segmentation, flows and reporting; Klaviyo logo stays on emails; email support for the first 60 days only. Sending is blocked once either limit is exceeded until you upgrade. Omnisend: 500 emails a month to up to 250 contacts; 500 web push notifications; the FAQ says the free plan includes the features of paid plans, such as automation, segmentation and forms, within those limits; 24/7 live chat and email support.