Mailchimp vs Brevo
Mailchimp or Brevo? Here is how they compare on price, free plan, platforms and the jobs each does best, from each vendor's own pages.
| Compared on | Visit | Visit |
|---|---|---|
| What it is | Intuit's email and SMS marketing platform, free for 250 contacts, with AI writing on Standard and Premium | Email, SMS and WhatsApp marketing, formerly Sendinblue, priced by email volume with a free 300-a-day plan |
| Free plan | Yes | Yes |
| Cheapest paid plan | $13/mo (Essentials)Mailchimp pricing | $8.08/mo billed annually (Starter)Brevo pricing |
| What it covers | Starting price for the 0-500 contacts tier; email sends up to 10x the contact count (5,000 a month at 500 contacts); 3 user seats. The price rises with the contact tier, up to $385/month for 50,000 contacts. Overages are billed if contact or send limits are exceeded. Annual plans exist only for Standard and Premium at 10,000+ contacts, through sales. | 5,000 emails a month and 500 contacts; 1 user; $97 billed yearly (10% off). Removing the Brevo logo costs $12 a month extra on Starter. The price rises with email volume, up to 100,000 emails a month on Starter. |
| Free trial | 14-day free trial of Essentials or Standard (payment details required at sign-up); a 1-month Premium trial for qualified new customers through sales | None stated |
| Platforms | Web, iOS, Android, API | Web, API |
| Integrations (vendor's figure) | 300+ integrations including Shopify, WooCommerce, Canva, Zapier, Square, Stripe and Salesforce | 150+ integrations including Shopify, WordPress, Stripe and Zapier |
| Open source | No | No |
| Made by | The Rocket Science Group LLC d/b/a Mailchimp (part of Intuit) | Brevo SAS (formerly Sendinblue) |
Choose Mailchimp if…
- You want a mobile app (iOS and Android).
- The job is small businesses sending regular newsletters to a few thousand contacts.
- The job is ecommerce stores that want automated flows tied to Shopify or WooCommerce data.
Choose Brevo if…
- Price matters: its cheapest paid plan is $8.08/mo against $13/mo.
- The job is businesses with large contact lists that send infrequently.
- The job is combining marketing email with transactional email and SMS in one account.
Still weighing it up?
If neither is quite right, Mailchimp and Brevo are also compared with their other rivals: Mailchimp vs Klaviyo, Mailchimp vs MailerLite and Kit vs Mailchimp.
What Mailchimp does
- Drag-and-drop email builder with pre-built and branded templates; custom-coded templates can be sent on Standard and Premium
- Marketing Automation Flows: up to 4 steps per flow on Essentials, up to 200 steps with branching and multiple starting points on Standard and Premium
- Signup forms, pop-up forms, landing pages and surveys on every plan
- Tags and segmentation, with predictive segments, customer lifetime value and purchase likelihood on Standard and Premium
- Intuit Assist generative AI: Write with AI in the email editor, plus send time and send day optimization (Standard and Premium)
- Subject line helper and suggested next actions on every plan
Watch out for
- The free plan stops at 250 contacts and 500 sends a month, with no automation flows or scheduling
- Essentials automation flows are limited to 4 steps; generative AI features need Standard or Premium
- Overage charges apply on paid plans when contact or send limits are exceeded
What Brevo does
- Drag-and-drop email editor with 40+ responsive templates
- Aura AI: AI content generator for subject lines and copy on every plan; AI segmentation and AI data analyst on Professional
- Multichannel automation with real-time event triggers and multiple entry points (unlimited contacts from Standard)
- SMS campaigns to 180+ countries, plus WhatsApp campaigns and mobile push on Professional
- Transactional email and SMS through API and SMTP relay on every plan
- Signup forms, advanced segmentation, web and event tracking, and abandoned cart recovery
Watch out for
- The free plan is capped at 300 emails a day and keeps Brevo branding
- Free and Starter limit automation to 2,000 contacts; A/B testing and send time optimization start on Standard
- WhatsApp, pop-ups and mobile push need Professional, which starts at $499 a month
Questions
Is Mailchimp or Brevo cheaper?
On published entry prices, Brevo is cheaper: $13/mo (Essentials) for Mailchimp against $8.08/mo billed annually (Starter) for Brevo. What each plan includes differs, so compare the limits too.
Do Mailchimp and Brevo have free plans?
Both do. Mailchimp: Up to 250 contacts; 500 email sends a month with no more than 250 a day; 1 user seat and 1 audience; limited pre-built templates; no automation flows, email scheduling or A/B testing; Mailchimp branding stays on; email support for the first 30 days only. Sending pauses if the contact or send limit is exceeded. Brevo: 300 emails a day; up to 100,000 contacts; 1 user; automation limited to 2,000 contacts; Brevo branding on emails; AI content generator, forms, segmentation, transactional email and SMS campaigns (credits paid) included; email support. No credit card needed.