Omnisend
Email, SMS and push marketing for ecommerce stores, with a free plan for 250 contacts and 24/7 support
What is Omnisend?
Omnisend is an email, SMS and web push marketing platform for ecommerce stores on Shopify, BigCommerce, WooCommerce and other platforms. It covers campaigns, prebuilt automation workflows such as welcome, abandoned cart and post-purchase, segmentation, forms and sales reporting. The Free plan sends 500 emails a month to 250 contacts. Standard costs $16 a month for up to 500 contacts, with sends at 12 times the list size; Pro starts at $59 a month for 2,500 contacts with unlimited emails, SMS at volume rates and advanced reporting. Omnisend AI writes copy, suggests subject lines, builds forms and segments, and an MCP server connects ChatGPT and Claude.
Good for
- Shopify and BigCommerce stores automating abandoned cart and post-purchase emails
- Ecommerce brands combining email, SMS and push in one workflow
- Stores moving from another email platform with a free migration
Key features
- Email builder with templates and AI copy, subject line and preheader suggestions
- Prebuilt automation workflows for welcome, abandoned cart and post-purchase messages across email, SMS and push
- Segmentation by behavior, purchase history and engagement, with AI-built segments
- Forms AI that builds signup forms from a prompt, and Reports AI insights
- Personalized product recommender AI, dynamic content and personalized send time (Pro)
- SMS in multiple countries and unlimited web push on paid plans
- Omnisend MCP for working with the account from ChatGPT or Claude
- 305+ pre-built integrations and open APIs
Limitations to know about
- The free plan allows only 500 emails a month to 250 contacts
- Standard caps sends at 12x the list size
- Pro starts at the 2,500-contact tier; the pricing page sells SMS credits on Pro and does not describe SMS pricing for Standard
- No annual plan is listed; the discount is for paying 3 months upfront
Omnisend pricing
Omnisend has a free plan. Standard and Pro cost $16 and $59 a month. Custom is priced on request.
| Plan | Price | What you get |
|---|---|---|
| Free | $0 | 500 emails a month, 250 contacts, 500 web push notifications, 24/7 support |
| Standard | $16/mo (up to 500 contacts) | Sends 12x the list, unlimited web push, Forms AI and Reports AI, free migration, 24/7 support |
| Pro | $59/mo (from 2,500 contacts) | Unlimited emails, SMS at volume rates from $0.007, Advanced AI with 5 tools (dynamic content, product recommender AI, personalized send time), advanced reporting, account expert from $400/mo spend |
| Custom | Custom | Custom contact count and email volume with a tailored pricing offer |
Free plan limits: 500 emails a month to up to 250 contacts; 500 web push notifications; the FAQ says the free plan includes the features of paid plans, such as automation, segmentation and forms, within those limits; 24/7 live chat and email support
Costs on top of a plan
- SMS credits (Pro): $50/mo for about 5,882 SMS (estimate) (Price per SMS varies by country and volume; the $0.007 starting rate applies to high-volume US sends)
Omnisend alternatives
Klaviyo
B2C CRM for ecommerce email and SMS, billed by active profiles, with a free plan and the Composer AI agent
Mailchimp
Intuit's email and SMS marketing platform, free for 250 contacts, with AI writing on Standard and Premium
Brevo
Email, SMS and WhatsApp marketing, formerly Sendinblue, priced by email volume with a free 300-a-day plan
ActiveCampaign
Email marketing automation with Active Intelligence AI, priced by contacts from 1,000, with a 14-day free trial
Kit
Email marketing for creators, formerly ConvertKit, with a free plan for up to 10,000 subscribers
MailerLite
Email marketing with a free plan for 250 subscribers and paid plans priced by list size and sending
Compare Omnisend with these side by side
Head to head: Omnisend vs Klaviyo
Frequently asked questions
Is Omnisend free?
Omnisend has a free plan. 500 emails a month to up to 250 contacts; 500 web push notifications; the FAQ says the free plan includes the features of paid plans, such as automation, segmentation and forms, within those limits; 24/7 live chat and email support. Paid plans start at $16/mo.
How much does Omnisend cost?
Standard and Pro cost $16 and $59 a month. Custom is priced on request. There is also a free plan. On Standard: for up to 500 contacts; email sends are 12x the list size (6,000 a month at 500 contacts); Essential AI (Forms AI and Reports AI). No annual plan is listed; paying 3 months upfront saves 30%. Subscribers and non-subscribers who received automated messages are billed; unsubscribed contacts are not. Prices as published on Omnisend's pricing page on 21 October 2026.
What is Omnisend used for?
Omnisend is an email, SMS and web push marketing platform for ecommerce stores on Shopify, BigCommerce, WooCommerce and other platforms. People use it for shopify and BigCommerce stores automating abandoned cart and post-purchase emails, ecommerce brands combining email, SMS and push in one workflow and stores moving from another email platform with a free migration.
What are the alternatives to Omnisend?
Tools that do a similar job include Klaviyo, Mailchimp, Brevo, ActiveCampaign and Kit. Each has its own page here with its plans, limits and prices.
Who makes Omnisend?
Omnisend is made by Omnisend, UAB, based in Vilnius, Lithuania. The company was founded in 2014.
Sources
Every fact on this page comes from Omnisend, UAB's own pages, read on the dates shown.
- omnisend.com/pricing/ (plan prices by contact tier billed monthly and with the 3-month upfront discount (rendered page), free plan limits, AI tools per plan, SMS pricing, pricing FAQ) read 21 October 2026
- omnisend.com/ (product overview, ecommerce platform integrations, 305+ integrations, migration, 24/7 support) read 21 October 2026
- omnisend.com/ai/ (Omnisend AI features and MCP for ChatGPT and Claude) read 21 October 2026
- omnisend.com/features/automation/ (automation workflows) read 21 October 2026
- omnisend.com/about-us/ (company: started in 2014 as Soundest) read 21 October 2026
- omnisend.com/terms-of-use/ (legal entity Omnisend, UAB and Vilnius address (hq)) read 21 October 2026
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