MailerLite
Email marketing with a free plan for 250 subscribers and paid plans priced by list size and sending
What is MailerLite?
MailerLite is an email marketing platform for small businesses, creators and online stores, with a drag-and-drop newsletter editor, automations, signup forms and pop-ups, landing pages and websites, and sales of digital products, bookings and paid newsletters. Paid plans share the feature set and differ in limits: Comfort costs $12 a month, or $10.80 billed yearly, for 500 subscribers and 5,000 emails, and Power costs $25 a month, or $22.50 yearly, with unlimited emails, automations and seats. The Free plan covers 250 subscribers. HeyLite Intelligence adds an AI writing assistant, AI landing page builder, smart sending and an MCP server.
Good for
- Small businesses sending regular newsletters on a tight budget
- Creators selling digital products, bookings or paid newsletters
- Teams that want the full feature set without moving to a higher tier
Key features
- Drag-and-drop, rich-text and custom HTML newsletter editors with templates
- Visual automation builder with ecommerce triggers, RSS campaigns and auto-resend
- Signup forms, pop-ups, landing pages and websites with a blog section
- Dynamic segments and unlimited interest groups
- HeyLite Intelligence: AI writing assistant, AI landing page builder, smart sending and an AI coding assistant in the HTML editor
- MCP server and API for Claude and ChatGPT, with sending on paid plans
- Sales of digital products, bookings and paid newsletter subscriptions
- iPad app for collecting subscribers offline
Limitations to know about
- The free plan stops at 250 subscribers and sending locks when the limit is passed
- Comfort caps sending at 5,000 emails a month at 500 subscribers and allows 50 automations and 10 forms
- Transactional email is a separate product, MailerSend
- Free accounts cannot send through the API or MCP server
MailerLite pricing
MailerLite has a free plan. Comfort and Power cost $10.80 and $22.50 a month billed annually, or $12 and $25 billed monthly. Enterprise is priced on request.
| Plan | Price | What you get |
|---|---|---|
| Free | $0 | 250 subscribers, 2,500 emails a month, 3 automations, 1 website and landing page, 3 forms, 2 seats, community support |
| Comfort | $12/mo, or $10.80/mo billed yearly (500 subscribers) | 5,000 emails a month, 50 automations with 100 steps, 10 forms, 10 sites, 5 digital products, 3 seats, HeyLite Intelligence, full MCP and API access, MailerLite logo removed, email support |
| Power | $25/mo, or $22.50/mo billed yearly (500 subscribers) | Unlimited emails, automations, forms, sites, digital products and seats, multiple automation triggers, HeyLite Intelligence, live chat and priority email support |
| Enterprise | Custom | 200K+ subscribers, custom sending volume, dedicated IP, deliverability support, account audit and onboarding |
Free plan limits: Up to 250 subscribers and 2,500 emails a month; 3 active automations with up to 5 steps; 1 website and 1 landing page; 3 active forms; 1 digital product or booking; 2 user seats; MailerLite logo on emails; API and MCP access limited, with no sending through them; community support. Sending locks above 250 active subscribers.
MailerLite alternatives
Mailchimp
Intuit's email and SMS marketing platform, free for 250 contacts, with AI writing on Standard and Premium
Kit
Email marketing for creators, formerly ConvertKit, with a free plan for up to 10,000 subscribers
Brevo
Email, SMS and WhatsApp marketing, formerly Sendinblue, priced by email volume with a free 300-a-day plan
GetResponse
Email marketing and automation with unlimited sends on paid plans and a free plan for 500 contacts
beehiiv
Newsletter platform with a website builder and ad network, free up to 2,500 subscribers with unlimited sends
Klaviyo
B2C CRM for ecommerce email and SMS, billed by active profiles, with a free plan and the Composer AI agent
Compare MailerLite with these side by side
Head to head: MailerLite vs Mailchimp
Frequently asked questions
Is MailerLite free?
MailerLite has a free plan. Up to 250 subscribers and 2,500 emails a month; 3 active automations with up to 5 steps; 1 website and 1 landing page; 3 active forms; 1 digital product or booking; 2 user seats; MailerLite logo on emails; API and MCP access limited, with no sending through them; community support. Sending locks above 250 active subscribers. Paid plans start at $10.80/mo billed annually.
How much does MailerLite cost?
Comfort and Power cost $10.80 and $22.50 a month billed annually, or $12 and $25 billed monthly. Enterprise is priced on request. There is also a free plan. On Comfort: for up to 500 subscribers and 5,000 emails a month; $129.60 billed yearly (10% off); 3 user seats, 50 automations, 10 forms. The price rises with subscriber count, and the plan moves to the next tier automatically when the limit is passed. Prices as published on MailerLite's pricing page on 21 October 2026.
What is MailerLite used for?
MailerLite is an email marketing platform for small businesses, creators and online stores, with a drag-and-drop newsletter editor, automations, signup forms and pop-ups, landing pages and websites, and sales of digital products, bookings and paid newsletters. People use it for small businesses sending regular newsletters on a tight budget, creators selling digital products, bookings or paid newsletters and teams that want the full feature set without moving to a higher tier.
What are the alternatives to MailerLite?
Tools that do a similar job include Mailchimp, Kit, Brevo, GetResponse and beehiiv. Each has its own page here with its plans, limits and prices.
Who makes MailerLite?
MailerLite is made by MailerLite Limited, based in Dublin, Ireland. The company was founded in 2010.
Sources
Every fact on this page comes from MailerLite Limited's own pages, read on the dates shown.
- mailerlite.com/pricing (plan prices at 500 subscribers with monthly and yearly billing (rendered page), free plan limits, full plan comparison, trial, pricing FAQ) read 21 October 2026
- mailerlite.com/ (product overview, iOS app link) read 21 October 2026
- mailerlite.com/features/heylite-intelligence (AI features: MCP server, AI writing assistant, AI landing page builder, smart sending, AI coding assistant) read 21 October 2026
- mailerlite.com/features/automation (automation features) read 21 October 2026
- mailerlite.com/about (company: MailerLite founded in 2010) read 21 October 2026
- mailerlite.com/legal/terms-of-service (legal entities: MailerLite Limited (Dublin, Ireland) and MailerLite, Inc. (Delaware)) read 21 October 2026
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