Kit
Email marketing for creators, formerly ConvertKit, with a free plan for up to 10,000 subscribers
What is Kit?
Kit, formerly ConvertKit, is an email marketing platform for creators such as authors, podcasters, coaches and newsletter writers. It covers landing pages, forms, broadcasts, tagging and segmentation, visual automations and sequences, plus sales of digital products, paid newsletters and subscriptions. The Free plan includes unlimited landing pages, forms and broadcasts for up to 10,000 subscribers, but no automations. Creator, from $39 a month or $33 a month billed yearly for 1,000 subscribers, adds unlimited automations and sequences, the Kit MCP, RSS campaigns and app integrations. Pro adds Subscriber Signals, engagement scoring, deliverability reporting and unlimited users.
Good for
- Creators growing a newsletter list to 10,000 subscribers without paying
- Selling digital products or paid newsletter subscriptions to an email list
- Setting up welcome sequences and launch funnels with visual automations
Key features
- Unlimited landing pages and opt-in forms with templates and incentive delivery
- Visual Automations builder and automated email sequences (Creator and Pro)
- Subscriber tagging and segmentation, with engagement scoring on Pro
- Kit MCP for connecting Claude, ChatGPT and Gemini to the account (Creator and Pro)
- AI subject line generation and testing inside the email editor
- Commerce: digital products, paid newsletters, recurring subscriptions and tip jars
- Creator recommendations network and Paid Recommendations
- Kit App Store with 100+ direct app integrations, plus an API
Limitations to know about
- The free plan has no automations, sequences or app integrations
- Creator includes 2 users; unlimited users need Pro
- Digital product and subscription sales carry a 3.5% + 30c fee on every plan
- Content A/B tests and deliverability reporting are Pro features
Kit pricing
Kit has a free plan. Creator and Pro cost $32.50 and $66 a month billed annually, or $39 and $79 billed monthly.
| Plan | Price | What you get |
|---|---|---|
| Free | $0 | Up to 10,000 subscribers, unlimited landing pages, forms and broadcasts, tagging and segmentation, digital product and subscription sales, 1 user |
| Creator | $39/mo, or $33/mo billed yearly ($390/yr) for 1,000 subscribers | Unlimited visual automations and sequences, Kit MCP, subject line A/B tests, polls, Kit branding removed, SMS marketing, app integrations, RSS campaigns, 2 users, 24/7 email and chat support |
| Pro | $79/mo, or $66/mo billed yearly for 1,000 subscribers (first-year offer: $593 billed yearly) | Subscriber Signals, Growth Concierge team, engagement analytics and scoring, deliverability reporting, insights dashboard, content A/B tests, newsletter referral system, unlimited users, priority support |
Free plan limits: Up to 10,000 subscribers; unlimited landing pages, forms and email broadcasts; tagging and segmentation; sell digital products and subscriptions (3.5% + 30c per sale); 1 user. No visual automations, email sequences, RSS campaigns or app integrations, and Kit branding stays on.
Kit alternatives
beehiiv
Newsletter platform with a website builder and ad network, free up to 2,500 subscribers with unlimited sends
MailerLite
Email marketing with a free plan for 250 subscribers and paid plans priced by list size and sending
Mailchimp
Intuit's email and SMS marketing platform, free for 250 contacts, with AI writing on Standard and Premium
ActiveCampaign
Email marketing automation with Active Intelligence AI, priced by contacts from 1,000, with a 14-day free trial
Klaviyo
B2C CRM for ecommerce email and SMS, billed by active profiles, with a free plan and the Composer AI agent
Brevo
Email, SMS and WhatsApp marketing, formerly Sendinblue, priced by email volume with a free 300-a-day plan
Compare Kit with these side by side
Head to head: Kit vs beehiiv · Kit vs Mailchimp
Frequently asked questions
Is Kit free?
Kit has a free plan. Up to 10,000 subscribers; unlimited landing pages, forms and email broadcasts; tagging and segmentation; sell digital products and subscriptions (3.5% + 30c per sale); 1 user. No visual automations, email sequences, RSS campaigns or app integrations, and Kit branding stays on. Paid plans start at $32.50/mo billed annually.
How much does Kit cost?
Creator and Pro cost $32.50 and $66 a month billed annually, or $39 and $79 billed monthly. There is also a free plan. On Creator: for 1,000 subscribers (the smallest tier); $390 billed yearly, shown as $33/mo. 2 users. The price rises with subscriber count, for example $50/mo billed yearly at 3,000 subscribers. Prices as published on Kit's pricing page on 21 October 2026.
What is Kit used for?
Kit, formerly ConvertKit, is an email marketing platform for creators such as authors, podcasters, coaches and newsletter writers. People use it for creators growing a newsletter list to 10,000 subscribers without paying, selling digital products or paid newsletter subscriptions to an email list and setting up welcome sequences and launch funnels with visual automations.
What are the alternatives to Kit?
Tools that do a similar job include beehiiv, MailerLite, Mailchimp, ActiveCampaign and Klaviyo. Each has its own page here with its plans, limits and prices.
Who makes Kit?
Kit is made by Kit, Inc., based in Boise, Idaho, US.
Sources
Every fact on this page comes from Kit, Inc.'s own pages, read on the dates shown.
- kit.com/pricing (plan prices at 1,000 subscribers with monthly and yearly billing (rendered page), smallest subscriber tier, free plan limits, plan comparison, transaction fees, Pro offer) read 21 October 2026
- kit.com/ (product overview, Visual Automations, Kit MCP, Subscriber Signals, free migration, Pro offer end date) read 21 October 2026
- kit.com/ai (AI features: Kit MCP, AI subject lines in the editor, AI apps in the Kit App Store) read 21 October 2026
- kit.com/features/automations (automation features) read 21 October 2026
- kit.com/imprint (company: legal name Kit, Inc. and Boise, Idaho mailing address) read 21 October 2026
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