Typeform vs Google Forms
Typeform or Google Forms? Here is how they compare on price, free plan, platforms and the jobs each does best, from each vendor's own pages.
| Compared on | Visit | Visit |
|---|---|---|
| What it is | One-question-at-a-time forms and surveys with AI form creation, logic and monthly response allowances | Google's form and quiz builder, free with a Google Account, with responses that flow into Google Sheets |
| Free plan | Yes | Yes |
| Cheapest paid plan | $28/mo billed annually (Basic)Typeform pricing | $7/user/mo billed annually (Business Starter)Google Forms pricing |
| What it covers | 1 user and 100 responses a month included (up to 750 a month with add-ons); $468 billed yearly; 1 GB file uploads; payment questions through Stripe. | $8.40 per user a month on the Flexible Plan (no commitment) or $7 per user a month on the Annual Plan ($84 per user a year). Starter, Standard and Plus can be bought for up to 300 users. |
| Free trial | 14-day free trial of Growth Flow, card required; paid features can also be tried on the Free plan in trial mode | 14-day free trial of Google Workspace for new customers, for up to 10 users; billing details needed, charged only after the trial |
| Platforms | Web, API | Web |
| Integrations (vendor's figure) | Integrations including Airtable, Google Sheets, HubSpot, Salesforce, Slack and Mailchimp, plus 500+ services through Zapier | Not stated |
| Open source | No | No |
| Made by | Typeform SL | Google LLC |
Choose Typeform if…
- You need an API to build on.
- The job is conversational lead-capture forms that send contacts to a CRM.
- The job is customer and employee feedback surveys.
Choose Google Forms if…
- The job is quick surveys, quizzes and sign-up forms at no cost.
- The job is teams that already keep their data in Google Sheets and Google Workspace.
Still weighing it up?
If neither is quite right, Typeform and Google Forms are also compared with their other rivals: Google Forms vs Microsoft Forms, Typeform vs Jotform and Jotform vs Google Forms.
To see them doing real work, read Stop a Google Form After a Set Number of Responses and Send Google Form Responses to the Right Team Member.
What Typeform does
- Typeform AI builds forms from a prompt, with file uploads, web search and form translation
- Conditional logic, branching, scores, calculations, hidden fields, recall and multiple endings
- Payment questions through Stripe (Basic plan and up)
- Video questions and answers, and AI-generated clarification questions
- Integrations including Google Sheets, Airtable, HubSpot, Salesforce, Slack and Mailchimp, plus 500+ services through Zapier
- Public MCP connector to build forms and automations from Claude and ChatGPT
Watch out for
- The Free plan collects only 10 responses a month across all forms
- Every plan has a monthly response cap: 100 on Basic, 1,000 on Plus and 10,000 on Business, rising to at most 750, 2,500 and 50,000 with add-ons
- Removing Typeform branding needs Plus; custom domains, SSO, HIPAA and the EU data center are Enterprise only
What Google Forms does
- Multiple question types arranged with drag-and-drop, plus premade survey and questionnaire templates
- Logic that shows relevant questions based on previous answers, and quizzes that test knowledge
- Automatic real-time charts of responses and raw-data export to Google Sheets
- Gemini "Help me create a form" builds a form from a prompt, or from Docs, Sheets, Slides and PDF files (eligible Workspace or Google AI plan)
- Gemini summaries of open-text answers, plus actionable insights for forms with at least 12 responses and 3 questions (eligible plan)
- Share by email, link or social media, or embed on a website; collaborators edit and analyze results together
Watch out for
- Its pages do not describe collecting payments in a form
- Gemini form creation and response summaries need an eligible Google Workspace or Google AI plan
- Gemini summaries need 3 to 200 responses, skip quiz responses and are not saved
Questions
Is Typeform or Google Forms cheaper?
They price different things, so neither is simply cheaper. Typeform's entry price, $28/mo billed annually (Basic), is for the whole plan; Google Forms's, $7/user/mo billed annually (Business Starter), is per user or seat. Price the number of people, channels or contacts you have on each.
Do Typeform and Google Forms have free plans?
Both do. Typeform: 10 responses a month across all forms; unlimited typeforms; logic, branching and calculations; embedding; integrations such as Google Sheets, Slack, HubSpot and Zapier; Typeform AI form creation. Google Forms: Free with a personal Google Account. Google's pages read do not state a form or response limit; files count toward the 15 GB of storage free Google Drive users get. Gemini features need an eligible paid plan.