Operations
Google Forms
Google's form and quiz builder, free with a Google Account, with responses that flow into Google Sheets
What is Google Forms?
Google Forms is Google's form and survey builder, used with a Google Account. You pick from multiple question types, add logic that shows questions based on earlier answers, build quizzes, and share forms by link, email or embed. Responses appear as automatic charts in real time and can be exported to Google Sheets. Forms comes with Google's free consumer apps; Google Workspace plans, billed per user, add business email, more storage and support, and an eligible Workspace or Google AI plan unlocks Gemini to draft forms from a prompt and summarize open-text answers.
Good for
- Quick surveys, quizzes and sign-up forms at no cost
- Teams that already keep their data in Google Sheets and Google Workspace
- Classroom quizzes and internal feedback forms
Key features
- Multiple question types arranged with drag-and-drop, plus premade survey and questionnaire templates
- Logic that shows relevant questions based on previous answers, and quizzes that test knowledge
- Automatic real-time charts of responses and raw-data export to Google Sheets
- Gemini "Help me create a form" builds a form from a prompt, or from Docs, Sheets, Slides and PDF files (eligible Workspace or Google AI plan)
- Gemini summaries of open-text answers, plus actionable insights for forms with at least 12 responses and 3 questions (eligible plan)
- Share by email, link or social media, or embed on a website; collaborators edit and analyze results together
- Respondents signed in to a Google Account get progress saved as a draft for 30 days
- Custom colors, images and fonts to match a brand
Limitations to know about
- Its pages do not describe collecting payments in a form
- Gemini form creation and response summaries need an eligible Google Workspace or Google AI plan
- Gemini summaries need 3 to 200 responses, skip quiz responses and are not saved
- "Help me create a form" cannot edit an existing form or build multi-section forms; it replaces the current form
Google Forms pricing
Google Forms has a free plan. Business Starter, Business Standard and Business Plus cost $7 to $22 per user a month billed annually, or $8.40 to $26.40 billed monthly. Enterprise is priced on request.
| Plan | Price | What you get |
|---|---|---|
| Free (Google Account) | $0 | Forms with a personal Google Account: question types, logic, quizzes, real-time charts, export to Google Sheets |
| Business Starter | $8.40/user/mo on the Flexible Plan, or $7/user/mo on the Annual Plan | Custom business email, 30 GB pooled storage per user, Gemini in Gmail; Forms included |
| Business Standard | $16.80/user/mo on the Flexible Plan, or $14/user/mo on the Annual Plan | 2 TB pooled storage per user, Gemini in Gmail, Docs, Meet and more, eSignature, appointment booking pages |
| Business Plus | $26.40/user/mo on the Flexible Plan, or $22/user/mo on the Annual Plan | 5 TB pooled storage per user, Vault, eDiscovery, advanced endpoint management |
| Enterprise | Custom | No user minimum or maximum, data loss prevention, context-aware access, data regions; through Google sales |
Free plan limits: Free with a personal Google Account. Google's pages read do not state a form or response limit; files count toward the 15 GB of storage free Google Drive users get. Gemini features need an eligible paid plan.
What a team pays: For a team of five on Business Starter: $35 a month billed annually ($420 a year), or $42 billed monthly.
Google Forms alternatives
Microsoft Forms
Microsoft's survey, quiz and poll builder, free with a Microsoft account and included in Microsoft 365
Tally
Doc-style form builder with unlimited free forms and submissions, logic, payments and Notion integration
Jotform
Form builder with payments through 40+ gateways, AI form generation and 100 free submissions a month
Typeform
One-question-at-a-time forms and surveys with AI form creation, logic and monthly response allowances
Fillout
Form builder with unlimited seats on every plan, AI form creation, payments and 1,000 free responses a month
SurveyMonkey
Survey platform with AI survey building, AI analysis of open-ended answers and plans priced by responses
Compare Google Forms with these side by side
Head to head: Google Forms vs Microsoft Forms · Google Forms vs Typeform · Google Forms vs Jotform
Guides that use Google Forms
Frequently asked questions
Is Google Forms free?
Google Forms has a free plan. Free with a personal Google Account. Google's pages read do not state a form or response limit; files count toward the 15 GB of storage free Google Drive users get. Gemini features need an eligible paid plan. Paid plans start at $7/user/mo billed annually.
How much does Google Forms cost?
Business Starter, Business Standard and Business Plus cost $7 to $22 per user a month billed annually, or $8.40 to $26.40 billed monthly. Enterprise is priced on request. There is also a free plan. On Business Starter: $8.40 per user a month on the Flexible Plan (no commitment) or $7 per user a month on the Annual Plan ($84 per user a year). Starter, Standard and Plus can be bought for up to 300 users. Prices as published on Google Forms's pricing page on 21 October 2026.
Does Gemini in Google Forms need a paid plan?
Yes. Google's help page says "Help me create a form" requires an eligible Google Workspace or Google AI plan. It is also offered to testers in the Google Workspace Experiments program.
What is Google Forms used for?
Google Forms is Google's form and survey builder, used with a Google Account. People use it for quick surveys, quizzes and sign-up forms at no cost, teams that already keep their data in Google Sheets and Google Workspace and classroom quizzes and internal feedback forms.
What are the alternatives to Google Forms?
Tools that do a similar job include Microsoft Forms, Tally, Jotform, Typeform and Fillout. Each has its own page here with its plans, limits and prices.
Who makes Google Forms?
Google Forms is made by Google LLC, based in Mountain View, California, US.
Sources
Every fact on this page comes from Google LLC's own pages, read on the dates shown.
- workspace.google.com/products/forms/ (product features: question types, drag-and-drop, templates, logic and quizzes, real-time charts, Sheets export, collaboration, sharing, 30-day draft saving) read 21 October 2026
- knowledge.workspace.google.com/admin/billing/compare-flexible-and-annual-fixed-term-payment-plans (plan prices in USD per user: Business Starter, Standard and Plus on the Flexible and Annual plans) read 21 October 2026
- workspace.google.com/pricing (plan names and features, 14-day trial, 300-user cap, Enterprise contact sales, Gemini by plan (prices shown in EUR for this region)) read 21 October 2026
- workspace.google.com/faq/ (Workspace versus Google's free consumer apps, 15 GB free Drive storage, 14-day trial for up to 10 users) read 21 October 2026
- support.google.com/docs/answer/16346789?hl=en (Gemini form creation: prompts and file sources, eligible plan requirement, limits) read 21 October 2026
- support.google.com/docs/answer/16231981?hl=en (Gemini response summaries: 3 to 200 responses, no quiz summaries, actionable insights, eligible plan requirement) read 21 October 2026
- support.google.com/a/users/answer/9302965?hl=en (what you can do with Forms; web app at forms.google.com) read 21 October 2026
- policies.google.com/terms?hl=en-US (company: Google LLC and its Mountain View address (hq)) read 21 October 2026
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