Marketing
Ahrefs Brand Radar: pricing and features
Ahrefs' tool for measuring and tracking brand mentions and citations in AI answers
What is Ahrefs Brand Radar?
Brand Radar is Ahrefs' tool for measuring how often brands are mentioned and cited in AI answers. Its AI Visibility Index looks up any brand across a database of search-backed prompts that Ahrefs runs through ChatGPT, Perplexity, Gemini, Copilot, AI Overviews and AI Mode, with no setup, while Custom Prompts tracks the questions you choose, including on Claude. It also covers YouTube, TikTok and Reddit results.
Good for
- Benchmarking an established brand's AI share of voice against competitors without setting up prompts
- Using the small daily AI prompt quota that comes with an Ahrefs plan
- Tracking a set of buyer questions across several AI platforms on a per-check budget
Key features
- AI Visibility Index: look up any brand's mentions and citations across Ahrefs' database of search-backed prompts, with no setup
- Custom Prompts: track your own questions daily, weekly or monthly per platform, including Claude
- Covers ChatGPT, Perplexity, Gemini, Copilot, Google AI Overviews and AI Mode
- Metrics for mentions, citations, AI share of voice and estimated impressions weighted by search volume
- YouTube, TikTok and Reddit visibility, free while in beta
- Free Web Analytics and Bot Analytics to see AI referral traffic and AI crawler visits
Limitations to know about
- No free trial: asked about trials, Ahrefs' pricing FAQ points to Ahrefs Free, which covers Site Explorer and Site Audit only
- Ahrefs says the AI Visibility Index may have limited coverage for brands with little or no search volume
- Custom prompts are billed per check, and each Claude update uses 8 checks
- The Index's question sets are re-tested monthly on a 90-day reporting window, so it is not a daily feed
Ahrefs Brand Radar pricing
Ahrefs Brand Radar has no free plan. Paid plans start at $50 a month (Custom prompts (Basic)).
| Plan | Price | What you get |
|---|---|---|
| Custom prompts: Basic | $50/month | 2,500 checks/month (e.g. 80 prompts daily on 1 platform); overage $0.020 per check |
| Custom prompts: Growth | $100/month | 7,000 checks/month (e.g. 100 prompts daily on 2 platforms); overage $0.015 per check |
| Custom prompts: Scale | $250/month | 25,000 checks/month; overage $0.010 per check |
| Brand Radar AI (AI Visibility Index) | From $199/month | Research any brand across Ahrefs' prompt database, plus 83 tracked prompts a day (2,500 checks/month) on all platforms, Claude included |
| Ahrefs Lite, Standard or Advanced | $129, $249 or $449/month, or $108, $208 or $374/month billed annually | Ahrefs' full SEO plans; they include 5, 10 or 20 tracked AI prompts in Brand Radar |
| Ahrefs Enterprise | $1,499/month, annual commitment required | Brand Radar prompt tracking from 2,500 checks a month, SSO, uncapped API access |
Ahrefs Brand Radar alternatives
The best Ahrefs Brand Radar alternatives, compared on price and features
Semrush AI Visibility Toolkit
Semrush's toolkit for measuring and tracking a brand's visibility in AI answers
SE Visible
SE Ranking's tool for tracking brand mentions, sentiment and sources in AI answers
Peec AI
AI search analytics that track brand visibility, position and sentiment in AI answers
Profound
AI marketing platform that tracks brand visibility in AI answers and runs content agents
Rankscale
Credit-based AI visibility tracking across more than 17 AI engines
Otterly.AI
AI search monitoring for brand mentions and website citations
Compare Ahrefs Brand Radar with these side by side
Head to head: Ahrefs Brand Radar vs Semrush AI Visibility Toolkit · Ahrefs Brand Radar vs Cituna
Guides that use Ahrefs Brand Radar
Frequently asked questions
Is Ahrefs Brand Radar free?
No, Ahrefs Brand Radar does not have a free plan. Paid plans start at $50/mo.
How much does Ahrefs Brand Radar cost?
Ahrefs Brand Radar's cheapest paid plan, Custom prompts (Basic), costs $50 a month billed monthly. Covers 2,500 prompt checks a month (the pricing page's example is 80 prompts daily on one platform), with overage at $0.02 a check; the AI Visibility Index starts at $199 a month. Prices as published on Ahrefs Brand Radar's pricing page on 24 September 2026.
What is Ahrefs Brand Radar used for?
Brand Radar is Ahrefs' tool for measuring how often brands are mentioned and cited in AI answers. People use it for benchmarking an established brand's AI share of voice against competitors without setting up prompts, using the small daily AI prompt quota that comes with an Ahrefs plan and tracking a set of buyer questions across several AI platforms on a per-check budget.
What are the alternatives to Ahrefs Brand Radar?
Tools that do a similar job include Semrush AI Visibility Toolkit, SE Visible, Peec AI, Profound and Rankscale. Each has its own page here with its plans, limits and prices.
Who makes Ahrefs Brand Radar?
Ahrefs Brand Radar is made by Ahrefs, based in Singapore. The company was founded in 2010.
Sources
Every fact on this page comes from Ahrefs's own pages, read on the dates shown.
- ahrefs.com/pricing (pricing: Brand Radar AI from $199/month, custom prompt packages, Ahrefs plan prices (monthly and annual toggle) and AI prompt quotas, no free trial, Brand Radar sold on its own) read 24 September 2026
- ahrefs.com/brand-radar (features, platforms covered, metrics, AI Visibility Index and Custom Prompts pricing and checks) read 24 September 2026
- ahrefs.com/about (company: founding date and Singapore headquarters (the page's text and structured data)) read 24 September 2026
What changed in AI this week, and how to use it at work.
Plain English, no hype. One email a week, free. No account needed.
Get the newsletter