Marketing
Profound: pricing and features
AI marketing platform that tracks brand visibility in AI answers and runs content agents
What is Profound?
Profound is an AI marketing platform built around AI search. Its Answer Engine Insights tracks how a brand and its competitors appear in answers from ChatGPT, Perplexity, Gemini, Google AI Overviews and other engines, and Prompt Volumes estimates what people ask AI assistants. An agent called AI Marketer uses that data to research, write and report, and Agent Analytics tracks traffic from AI sources across your domains.
Good for
- Running AI visibility tracking and content agents for a large brand in one platform
- Auditing AI visibility for agency prospects and clients
- Seeing which sources AI engines cite across a category
Key features
- Answer Engine Insights: brand and competitor visibility, citations, sentiment and ranking in AI answers
- Enterprise tracking across up to 9 engines, including ChatGPT, Perplexity, Google AI Mode, Gemini, Microsoft Copilot, DeepSeek, Claude and Google AI Overviews
- Prompt Volumes: estimates of what people ask AI assistants
- AI Marketer agent and reusable Agents for research, content and reporting, run on credits
- Agent Analytics for AI-sourced traffic, with integrations for Cloudflare, Vercel, Akamai, AWS, Fastly and WordPress
- ChatGPT Shopping tracking on Enterprise
Limitations to know about
- No self-serve plan for brands: after the 7-day trial, Enterprise is priced by quote
- The trial uses a recommended prompt set that cannot be customised and covers three engines
- Agents run on credits, and more than the allotment needs an Enterprise package
Profound pricing
Profound has no free plan. It offers a 7-day free trial: 50 prompts run daily on ChatGPT, Gemini and Google AI Overviews, with limited AI Marketer credits. Its plans are Trial, Enterprise, Agency Growth and Agency Enterprise.
| Plan | Price | What you get |
|---|---|---|
| Trial | Free for 7 days | 50 prompts run daily on ChatGPT, Gemini and Google AI Overviews; limited AI Marketer credits; unlimited seats; no history, exports or API |
| Enterprise | Custom | Tailored prompt tracking, up to 9 answer engines, all-time history, CSV and JSON exports, API, SSO/SAML, dedicated support |
| Agency Growth | Not published; client workspaces $399/month each | For agencies: 10 pitch workspaces a month, full client workspaces as a $399/month add-on (100 prompts daily, 400 agent credits a month), consolidated billing |
| Agency Enterprise | Custom | Tailored client and trial workspaces, dedicated agency partner |
Profound alternatives
The best Profound alternatives, compared on price and features
Scrunch
AI search monitoring plus a platform that serves AI agents an optimised version of your site
AthenaHQ
AEO and GEO platform that tracks AI search visibility and recommends content actions
Peec AI
AI search analytics that track brand visibility, position and sentiment in AI answers
Semrush AI Visibility Toolkit
Semrush's toolkit for measuring and tracking a brand's visibility in AI answers
Ahrefs Brand Radar
Ahrefs' tool for measuring and tracking brand mentions and citations in AI answers
Otterly.AI
AI search monitoring for brand mentions and website citations
Compare Profound with these side by side
Head to head: Profound vs Peec AI · Profound vs AthenaHQ · Profound vs Cituna
Guides that use Profound
Frequently asked questions
Is Profound free?
No, Profound does not have a free plan. It offers a 7-day free trial: 50 prompts run daily on ChatGPT, Gemini and Google AI Overviews, with limited AI Marketer credits.
How much does Profound cost?
Profound does not publish a starting price we could verify, so check its own pricing page for current rates.
What is Profound used for?
Profound is an AI marketing platform built around AI search. People use it for running AI visibility tracking and content agents for a large brand in one platform, auditing AI visibility for agency prospects and clients and seeing which sources AI engines cite across a category.
What are the alternatives to Profound?
Tools that do a similar job include Scrunch, AthenaHQ, Peec AI, Semrush AI Visibility Toolkit and Ahrefs Brand Radar. Each has its own page here with its plans, limits and prices.
Who makes Profound?
Profound is made by Profound.
Sources
Every fact on this page comes from Profound's own pages, read on the dates shown.
- tryprofound.com/pricing (plans and pricing for brands and for agencies (agency tab read in a browser), trial limits, engines tracked, credits, FAQ) read 24 September 2026
- tryprofound.com/ (product description and features) read 24 September 2026
- tryprofound.com/careers (company) read 24 September 2026
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