Marketing
Scrunch: pricing and features
AI search monitoring plus a platform that serves AI agents an optimised version of your site
Scrunch's about page says it was acquired by Sitecore in 2026 and continues to operate as a standalone platform.
What is Scrunch?
Scrunch monitors how a brand shows up in AI search, tracking prompts, citations, competitors and sentiment, and audits websites for how AI agents read them. Its Enterprise plan adds the Agent Experience Platform (AXP), which delivers an optimised version of a site to AI agents without changing what people see. The self-serve Core plan covers ChatGPT, Perplexity, Google AI Overviews and Copilot.
Good for
- Tracking AI visibility across several teams in a mid-size or enterprise brand
- Controlling what AI agents read on a site without changing the pages people see
- Tracking AI visibility for agency clients
Key features
- Prompt monitoring with citations, sources, funnel stages and sentiment
- Core covers ChatGPT, Perplexity, Google AI Overviews and Copilot; Enterprise adds Claude, Gemini, Meta AI, Google AI Mode and Grok
- Site audits and analysis of AI agent and bot traffic
- Agent Experience Platform (AXP) on Enterprise: serves AI agents an optimised version of your site
- Insights and recommendations, page optimisations and content generation
- AI Search Trends and product-level shopping visibility
Limitations to know about
- No free plan; Core costs $250 a month after the 7-day trial
- Core covers four AI platforms, one country, one language and five competitors
- API, MCP and Looker Studio access, SAML SSO and AXP are Enterprise-only
Scrunch pricing
Scrunch has no free plan. It offers a 7-day free trial of the Core plan, which becomes a paid plan unless cancelled. Paid plans start at $250 a month (Core).
| Plan | Price | What you get |
|---|---|---|
| Core | $250/month | 125 unique prompts, 4 AI platforms (ChatGPT, Perplexity, Google AI Overviews, Copilot), 5 site audits a month, 1 brand workspace, 5 users, 5 competitors |
| Enterprise | Custom | Custom prompts and workspaces, 9 AI platforms, AXP, API and Looker Studio access, SAML and OIDC SSO, dedicated account team |
| Agency Core | $500/month | Agency tier, listed in Scrunch's pricing FAQ |
| Agency Enterprise | Custom | Agency tier, listed in Scrunch's pricing FAQ |
Scrunch alternatives
The best Scrunch alternatives, compared on price and features
Profound
AI marketing platform that tracks brand visibility in AI answers and runs content agents
AthenaHQ
AEO and GEO platform that tracks AI search visibility and recommends content actions
Peec AI
AI search analytics that track brand visibility, position and sentiment in AI answers
Semrush AI Visibility Toolkit
Semrush's toolkit for measuring and tracking a brand's visibility in AI answers
Ahrefs Brand Radar
Ahrefs' tool for measuring and tracking brand mentions and citations in AI answers
Otterly.AI
AI search monitoring for brand mentions and website citations
Compare Scrunch with these side by side
Head to head: Scrunch vs Cituna
Guides that use Scrunch
Frequently asked questions
Is Scrunch free?
No, Scrunch does not have a free plan. It offers a 7-day free trial of the Core plan, which becomes a paid plan unless cancelled. Paid plans start at $250/mo.
How much does Scrunch cost?
Scrunch's cheapest paid plan, Core, costs $250 a month billed monthly. Includes 125 prompts, 5 site audits a month, 1 brand workspace and 5 user licences. There is also an enterprise plan priced on request. Prices as published on Scrunch's pricing page on 24 September 2026.
What is Scrunch used for?
Scrunch monitors how a brand shows up in AI search, tracking prompts, citations, competitors and sentiment, and audits websites for how AI agents read them. People use it for tracking AI visibility across several teams in a mid-size or enterprise brand, controlling what AI agents read on a site without changing the pages people see and tracking AI visibility for agency clients.
What are the alternatives to Scrunch?
Tools that do a similar job include Profound, AthenaHQ, Peec AI, Semrush AI Visibility Toolkit and Ahrefs Brand Radar. Each has its own page here with its plans, limits and prices.
Who makes Scrunch?
Scrunch is made by Scrunch, a Sitecore company. The company was founded in 2023. Scrunch's about page says it was acquired by Sitecore in 2026 and continues to operate as a standalone platform.
Sources
Every fact on this page comes from Scrunch, a Sitecore company's own pages, read on the dates shown.
- scrunch.com/pricing/ (Core price, plan limits and features, Enterprise features, 7-day trial) read 24 September 2026
- scrunch.com/faqs/what-is-the-pricing-for-scrunch-plans (pricing tiers for brands and agencies (Agency Core $500/month)) read 24 September 2026
- scrunch.com/faqs/does-scrunch-offer-a-free-trial (free trial terms (7 days of Core; upgrades to a paid plan unless cancelled)) read 24 September 2026
- scrunch.com/ (product description) read 24 September 2026
- scrunch.com/about/ (company: started building in 2023, acquired by Sitecore in 2026) read 24 September 2026
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