15 Best AI Visibility Tools for Marketing Agencies [2026 Comparison]

Key takeaways

• Agencies need per-client pricing, white-label or client-ready reports, seats and API or MCP access, not just a single-brand dashboard.
• On the five checks used here (engines, price, trial, Search Console, writing the fix), Cituna, Trakkr and AthenaHQ meet all five, and Keyword.com, Nightwatch, Trakkr and Goodie each publish agency features such as white-label reports or pitch workspaces.
• Only a handful of vendors, including Peec AI, Trakkr, Goodie and Scrunch, publish a named per-client or per-brand price; most agency pages instead sell seats or credits.
• Profound and Ahrefs Brand Radar trail this list because their agency options are unpublished or scoped narrower than a full self-serve tracking plan.

If you want each client's gaps found and the fix written for you, start a 3-day Cituna trial at cituna.com; a card is required.

This piece compares 15 AI visibility tools for agencies managing more than one client brand: engines, price, trials, Search Console and whether the entry plan does the fixing or only the reporting. Every price and fact below was read from the vendor's own page on 29 September 2026. For the wider category, browse our AI visibility category or read how much an AI visibility platform should cost.

How do the 15 tools compare for agencies?

Prices checked 29 September 2026.

How this list works: we scored each tool's cheapest paid self-serve plan (or its free plan if it has no paid self-serve plan) on five checks: 7 or more named engines on the entry plan, a published price, a free trial or free plan, a Google Search Console connection for the product, and whether the entry plan writes fixes or content for you rather than only recommending them. We ordered by checks met, then by the lower entry price. Keyword.com, Nightwatch, Trakkr, Wellows, Goodie and LLM Pulse are here because each publishes agency-specific facts, a per-client plan, white-label reports or pitch workspaces, that the nine directory tools alone do not fully cover.

Which AI visibility tools should agencies pay for in 2026?

1. Cituna (best for each client's gaps fixed automatically)

Cituna checks 7 AI engines daily for the brand questions you track: ChatGPT, Perplexity, Gemini, Claude, Grok, Google AI Overviews and Google AI Mode. For each gap it finds, it writes the fix and publishes articles, rather than leaving that work for an account manager to do by hand.

Price: Starter is $39 a month, Pro is $119 a month and Max is $399 a month.

Engines: 7 daily, as listed above.

Strength: it writes the fix for each gap it finds and publishes articles, so client work does not stop at a report, and Google Search Console and MCP are included.

Limit: Cituna does not track Microsoft Copilot, and the 3-day trial needs a card.

Pick it if: you run client accounts and want the fixing done for you, not only a report to hand your client.

To see current plans, open Cituna in our directory, or start a 3-day trial at cituna.com to try it on one client brand before rolling it out further.

2. Trakkr (best for drafted fixes, not just flagged gaps)

Trakkr turns a visibility gap into a drafted article rather than only flagging it, and its agency page describes full white-label client portals.

Price: Growth is $100 a month for 1 brand; Scale is $500 a month for 10 brands with white-label portals (checked 29 September 2026, Trakkr pricing).

Engines: 8 on Growth: ChatGPT, Claude, Gemini, Perplexity, Grok, Google AI Overviews, DeepSeek and Meta AI; Google AI Mode and Microsoft Copilot are not tracked.

Strength: it describes "60+ AI triggers" that draft and apply fixes automatically when visibility changes, and a dedicated Google Search Console integration.

Limit: full white-label branding and 10-brand client workspaces need the pricier Scale plan, not the $100 entry plan (checked 29 September 2026).

Pick it if: you want an agency tool that drafts the fix itself, not only a list of what to fix.

3. AthenaHQ (best for the broadest engine list on one plan)

AthenaHQ Starter names 11 AI models on one self-serve plan, the longest fixed model list here. Its free Essential plan gives $25 of credit before you commit a client to it (checked 29 September 2026).

Price: Starter is $295 a month, or $245 a month billed annually; Essential is free (checked 29 September 2026, AthenaHQ plans).

Engines: 11 on Starter: ChatGPT, Perplexity, AI Overviews, AI Mode, Gemini, Claude, Copilot, Grok, DeepSeek, Meta AI and Mistral.

Strength: it bundles a Google Search Console and Analytics connection plus a content optimisation agent into the same Starter plan (checked 29 September 2026).

Limit: AthenaHQ does not publish a named agency plan or per-client price; "Enterprises & Agencies" is only an audience label on its custom Enterprise tier.

Pick it if: one client needs the widest engine list and you can budget for AthenaHQ's Starter plan on that account.

See AthenaHQ in our directory or the Profound vs AthenaHQ comparison.

4. Keyword.com (best for metering tracking in credits, not seats)

Keyword.com's AI Visibility plan is the cheapest AI-inclusive plan on this list and names 9 tracked engines on its pricing and product pages.

Price: from $9.80 a month for 20 credits, or $7.83 a month billed annually; the next tier reaches $180 a month for 2,000 credits (checked 29 September 2026, Keyword.com pricing).

Engines: 9 named across its AI product pages: ChatGPT, Perplexity, Gemini, Claude, DeepSeek, Mistral, Google AI Overviews, Google AI Mode and Microsoft Copilot.

Strength: its Google Search Console connection is stated as available on every paid plan, and a separate white-label add-on lets an agency remove Keyword.com's own branding from client reports.

Limit: exactly how credits are spent per engine per refresh is not stated, so the real monthly cost across many client prompts is hard to estimate up front.

Pick it if: you want to start a client on a few dollars a month and scale credits up as the account grows.

5. Wellows (best for content fixes across unlimited client projects)

Wellows treats every brand, region or microsite as its own project on every plan, including the cheapest Basic tier, and its KIVA AI writing agent drafts content for the citation gaps it finds.

Price: Basic is $29 a month; Growth, the plan Wellows names for several client sites, is $249 a month (checked 29 September 2026, Wellows pricing).

Engines: 5 on every plan: ChatGPT, Google AI Overviews, Google AI Mode, Perplexity and Gemini; Claude and Grok are not tracked at all.

Strength: unlimited projects and seats, Google Search Console and the KIVA writing agent are included on every plan, including the entry Basic tier, with white-label dashboards mentioned for agencies generally.

Limit: Claude and Grok are not tracked on any plan, and which plan tier includes API access is not published.

Pick it if: you run several small client accounts and want content fixes drafted for you without paying extra for the basics.

6. Goodie (best for pitching prospects before they sign)

Goodie sells a separate agency track built around "pitch workspaces" for auditing prospects, alongside its brand-tracking plans.

Price: Core is $399 a month for brand tracking; the agency Growth plan is $275 a month for 10 pitch workspaces (checked 29 September 2026, Goodie pricing).

Engines: 5 on Core: ChatGPT, Google AI Overview, Perplexity, Google AI Mode and Microsoft Copilot.

Strength: Core includes Google Search Console, Google Analytics and Bing Webmaster Tools integrations plus a prioritised fix list, called Optimization Actions, from its first paid tier.

Limit: Claude and Grok sit on the custom-priced Enterprise tier, and Gemini needs the pricier Pro plan, not Core (checked 29 September 2026).

Pick it if: winning new client accounts with a free audit-style pitch matters as much as tracking the ones you already have.

7. Nightwatch (best for one flat fee across many client sites)

Nightwatch bundles AI tracking into the same plan as its rank tracker, with no per-seat fee on any tier, up to 100 client sites on its top self-serve plan.

Price: Starter is €99 a month, or €79 a month billed annually (checked 29 September 2026, Nightwatch pricing).

Engines: Starter names ChatGPT, Claude, Gemini and Perplexity; Nightwatch's own pages disagree on whether Google AI Overviews or Microsoft Copilot is the fifth engine.

Strength: unlimited seats and "no per-seat fees" on every plan, with white-label reports and API access from the €159 to €199 Professional plan up to 100 websites.

Limit: white-label reporting and API access sit on Professional, not the €99 Starter plan, and Grok is not named on any Nightwatch page.

Pick it if: you already want a rank tracker and AI tracker in one flat-fee account for several client sites.

8. Scrunch (best for a named Agency Core plan)

Scrunch sells a dedicated Agency Core plan alongside its brand plans, priced and published on the same page.

Price: Core is $250 a month; Agency Core is $500 a month for 250 prompts (checked 29 September 2026, Scrunch pricing).

Engines: 4 on Core and Agency Core: ChatGPT, Perplexity, Google AI Overviews and Microsoft Copilot.

Strength: Core includes Google single sign-on and basic content generation from its first paid tier, plus a 7-day trial with instant signup.

Limit: Claude, Gemini, Google AI Mode, Grok and Meta AI all require the custom-priced Enterprise plan, and MCP access is not on Core.

Pick it if: you want a named per-client agency price rather than a seat-based agency add-on.

See Scrunch in our directory or the Cituna vs Scrunch comparison.

9. Otterly.AI (best for a cheap monitor that includes Copilot)

Otterly Lite is still one of the cheapest entry plans on this list, and unlike most, it includes Microsoft Copilot at that price.

Price: Lite is $29 a month, or $25 a month billed annually (checked 29 September 2026, Otterly pricing).

Engines: 4 on Lite: ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot.

Strength: an Agency Partner program adds extra prompts, unlimited client workspaces, free "pitch workspaces" and white-label Looker Studio reports once you are on Standard or Premium.

Limit: Claude, Gemini and Google AI Mode are paid add-ons on every plan, including Lite.

Pick it if: a client only needs a light, cheap monitor that already covers Copilot.

See Otterly.AI in our directory.

10. LLM Pulse (best for a multi-client dashboard on a small budget)

LLM Pulse offers a multi-client dashboard with data separation and unlimited seats on its standard plans, with no separate agency price tier.

Price: Starter is €49 a month, or €40.83 a month billed annually (checked 29 September 2026, LLM Pulse pricing).

Engines: 5 on Starter: ChatGPT, Perplexity, Gemini, Google AI Overviews and Google AI Mode; Claude and Copilot cost extra from €8 a month each.

Strength: a partial white-label option (a branded subdomain) and a multi-client dashboard with data separation are available without an agency-specific price tier.

Limit: Search Console access needs the Growth plan and above, not Starter, and full API access needs the €299 Scale plan.

Pick it if: you want client dashboards kept separate on a small starting budget, and can move to Growth when you want Search Console data joined in.

11. Peec AI (best for unlimited client users per project)

Peec AI publishes a full separate agency pricing page, and every brand and agency plan includes unlimited users.

Price: Starter is $95 a month, or $80 a month billed annually; Agency Essential is $245 a month for about 111 prompts (checked 29 September 2026, Peec AI pricing).

Engines: 3 of 6 models you choose on Starter (ChatGPT, AI Mode, AI Overviews, Copilot, Gemini or Naver AI); Perplexity is an add-on.

Strength: the agency tiers, from Essential to Comprehensive, include team and client user seats plus white-label Data Studio dashboards per client.

Limit: Perplexity sits outside the base "choose 3" pool on every self-serve plan, and Search Console is not named on either pricing page.

Pick it if: many people on your team need dashboard access without paying per seat.

See Peec AI in our directory or the Profound vs Peec AI comparison.

12. SE Visible (best for many prompts across the five main engines)

SE Visible gives more prompts for the money than most tools here, across the five engines it tracks.

Price: Basic is $99 a month, or $79 a month billed annually (checked 29 September 2026, SE Visible).

Engines: 5 on Basic: ChatGPT, Gemini, Google AI Mode, Perplexity and Google AI Overviews.

Strength: it collects answers through each platform's own interface rather than simulated API calls, and reports which domains AI engines cite, categorised by type.

Limit: its own FAQ states there is no agency white-labelling today, "Agency Pack is available for the SE Ranking platform only," and Claude is not yet supported.

Pick it if: volume of prompts across the main five engines matters more than white-label reports.

See SE Visible in our directory or the Cituna vs SE Visible comparison.

13. Semrush AI Visibility Toolkit (best for agencies already inside Semrush)

If your agency already runs client SEO through Semrush, the AI Visibility Toolkit adds AI tracking to the same account rather than a separate login.

Price: the standalone toolkit is $99 a month; a $0 Semrush free plan also lists "AI Visibility features" (checked 29 September 2026, Semrush knowledge base).

Engines: 3 named for Prompt Tracking: ChatGPT, Google AI Mode and Gemini.

Strength: Semrush's general Agency Partners program and a white-labelled Pro Report add-on exist at the whole-platform level, alongside the new free plan.

Limit: the toolkit's own documentation names only 3 of the 7 engines this list tracks, and there is no free trial of the standalone add-on.

Pick it if: keeping AI tracking inside your existing Semrush client seats matters more than engine breadth.

See Semrush AI Visibility Toolkit in our directory.

14. Profound (best for retainer clients who need Copilot and DeepSeek)

Profound's Agency Growth plan is built for pitching and managing client workspaces, though its own base subscription price is not shown.

Price: not published for Agency Growth itself; an extra client workspace costs $399 a month and 5 extra trial workspaces cost $199 a month (checked 29 September 2026, Profound pricing).

Engines: the free 7-day Trial covers 3 (ChatGPT, Gemini, Google AI Overviews); Enterprise names up to 9, including Microsoft Copilot, DeepSeek and Claude.

Strength: Agency Growth includes 10 pitch workspaces a month to audit prospects for free, consolidated billing, and an AI Marketer agent that writes and reports.

Limit: there is no priced self-serve ongoing plan; Agency Growth's own subscription cost and Enterprise are both unpublished or quote-based.

Pick it if: a retainer client specifically needs Copilot and DeepSeek together and you can work within a quote-based agency contract.

See Profound in our directory or the Cituna vs Profound comparison.

15. Ahrefs Brand Radar (best for Ahrefs clients who want AI data alongside SEO)

If your agency already buys Ahrefs seats for client SEO, Brand Radar's Custom Prompts sit on the same invoice.

Price: Custom Prompts start at $50 a month for 2,500 checks (checked 29 September 2026, Ahrefs Brand Radar).

Engines: 6: ChatGPT, Perplexity, Gemini, Microsoft Copilot, Google AI Overviews and Google AI Mode; Claude costs more per check.

Strength: a genuinely free, no-signup AI visibility checker sits alongside the paid product, and extra Ahrefs users cost a published $40 to $100 a month depending on plan (checked 29 September 2026).

Limit: Ahrefs' own pricing FAQ states it never runs discounts and there is no free trial, and no agency-specific white-label plan is published for Brand Radar.

Pick it if: the client is already an Ahrefs customer and you want AI data without a new login.

See Ahrefs Brand Radar in our directory or the Cituna vs Ahrefs Brand Radar comparison.

What does it cost per client?

Only a few vendors here name a price per client or per brand. Trakkr's Scale plan is $500 a month for 10 brands, about $50 a brand before add-ons, and Wellows's Growth plan is $249 a month for six client sites at 20 prompts a day each, about $41.50 a site, both checked 29 September 2026. Peec AI's agency Essential plan is $245 a month for roughly 111 prompts shared across your clients, and Scrunch's Agency Core is $500 a month for 250 prompts across the same 4 engines as its single-brand Core plan.

Profound prices per workspace instead of per brand: an extra client workspace on Agency Growth costs $399 a month, and 5 extra trial workspaces cost $199 a month, on top of a base subscription that is not itself published (checked 29 September 2026). Goodie's agency Growth plan is $275 a month for 10 pitch workspaces used to audit prospects before they become paying clients. Cituna's plans are $39, $119 and $399 a month; check its pricing page for what each plan covers per brand.

Which AI visibility tool should agencies choose?

If you want the fixing done for every client, not just the tracking, Cituna is built for that at $39 a month with Google Search Console and MCP included. If one client needs the widest engine list on a single self-serve plan, AthenaHQ's Starter plan covers 11 models (checked 29 September 2026). If a named per-client price matters more than engine breadth, look at Trakkr, Wellows or Peec AI's agency tiers, and if you already pay for Ahrefs or Semrush, their AI add-ons keep everything on one invoice.

Whichever tool you shortlist, read how to choose an AI visibility tool before you commit a client budget to it, or see what a 3-day Cituna trial covers at cituna.com if writing the fix for each gap, not just reporting it, is what your agency needs to deliver.