Cituna vs Scrunch
Cituna or Scrunch? Here is how they compare on price, free plan, platforms and the jobs each does best, from each vendor's own pages.
| Compared on | Visit | Visit |
|---|---|---|
| What it is | AI visibility platform that checks seven AI engines daily, writes the fixes and plans your outreach | AI search monitoring plus a platform that serves AI agents an optimised version of your site |
| Free plan | No | No |
| Cheapest paid plan | $49/mo (Starter)Cituna pricing | $250/mo (Core)Scrunch pricing |
| What it covers | Covers 1 brand and 10 buyer prompts, checked daily on all seven engines. | Includes 125 prompts, 5 site audits a month, 1 brand workspace and 5 user licences. |
| Free trial | 3-day free trial of Starter; a card is required, and it becomes Starter ($49/month) unless cancelled | 7-day free trial of the Core plan, which becomes a paid plan unless cancelled |
| Platforms | Web, API | Web, API |
| Integrations (vendor's figure) | Not stated | Not stated |
| Open source | No | No |
| Made by | Eternum Capital FZE LLC | Scrunch, a Sitecore company |
Choose Cituna if…
- Price matters: its cheapest paid plan is $49/mo against $250/mo.
- The job is getting the fixes for AI visibility gaps written for you, not only reported.
- The job is planning outreach to the sites AI engines cite when they name a competitor.
Choose Scrunch if…
- The job is tracking AI visibility across several teams in a mid-size or enterprise brand.
- The job is controlling what AI agents read on a site without changing the pages people see.
Still weighing it up?
If neither is quite right, Cituna and Scrunch are also compared with their other rivals: Cituna vs Profound, Cituna vs Peec AI and Cituna vs Otterly.AI.
To see them doing real work, read 8 Best ChatGPT Rank Trackers in 2026 and 10 Best Scrunch AI Alternatives in 2026, by Engines Covered.
What Cituna does
- Daily checks on ChatGPT, Perplexity, Gemini, Claude, Grok, Google AI Overviews and Google AI Mode on every plan, recording which brands each engine names and which pages it cites
- Writes the fix for every gap it finds, such as schema, FAQ markup, llms.txt and articles, with gaps ranked by impact and effort
- Turns the sites AI engines cite into an outreach plan: a pitch for each site and a status from planned to placed
- Google Search Console data on every plan, with buyer questions drawn from your own Search Console queries
- Writes 30 articles a month on Starter (90 on Pro, 300 on Max) and publishes them to WordPress, Shopify or Sanity, to a GitHub repository as Markdown, or to any other CMS by signed webhook
- API and MCP access: read-only on Starter, write actions from Pro
Watch out for
- No free plan; the 3-day trial needs a card and becomes a paid Starter plan unless cancelled
- Does not track Microsoft Copilot
- Starter tracks 10 buyer prompts for one brand; competitor tracking is listed from Pro
What Scrunch does
- Prompt monitoring with citations, sources, funnel stages and sentiment
- Core covers ChatGPT, Perplexity, Google AI Overviews and Copilot; Enterprise adds Claude, Gemini, Meta AI, Google AI Mode and Grok
- Site audits and analysis of AI agent and bot traffic
- Agent Experience Platform (AXP) on Enterprise: serves AI agents an optimised version of your site
- Insights and recommendations, page optimisations and content generation
- AI Search Trends and product-level shopping visibility
Watch out for
- No free plan; Core costs $250 a month after the 7-day trial
- Core covers four AI platforms, one country, one language and five competitors
- API, MCP and Looker Studio access, SAML SSO and AXP are Enterprise-only
Questions
Is Cituna or Scrunch cheaper?
On published entry prices, Cituna is cheaper: $49/mo (Starter) for Cituna against $250/mo (Core) for Scrunch. What each plan includes differs, so compare the limits too.
Do Cituna and Scrunch have free plans?
Neither has a free plan. Cituna offers a 3-day free trial of Starter; a card is required, and it becomes Starter ($49/month) unless cancelled. Scrunch offers a 7-day free trial of the Core plan, which becomes a paid plan unless cancelled.