Cituna vs Semrush AI Visibility Toolkit
Cituna or Semrush AI Visibility Toolkit? Here is how they compare on price, free plan, platforms and the jobs each does best, from each vendor's own pages.
| Compared on | Visit | Visit |
|---|---|---|
| What it is | AI visibility platform that checks seven AI engines daily, writes the fixes and plans your outreach | Semrush's toolkit for measuring and tracking a brand's visibility in AI answers |
| Free plan | No | No |
| Cheapest paid plan | $49/mo (Starter)Cituna pricing | $99/mo (AI Visibility Toolkit)Semrush AI Visibility Toolkit pricing |
| What it covers | Covers 1 brand and 10 buyer prompts, checked daily on all seven engines. | Includes 25 tracked prompts and one domain for Brand Performance reports; each extra user needs its own $99 licence. |
| Free trial | 3-day free trial of Starter; a card is required, and it becomes Starter ($49/month) unless cancelled | None stated |
| Platforms | Web, API | Web |
| Integrations (vendor's figure) | Not stated | Not stated |
| Open source | No | No |
| Made by | Eternum Capital FZE LLC | Semrush, an Adobe company |
Choose Cituna if…
- Price matters: its cheapest paid plan is $49/mo against $99/mo.
- You need an API to build on.
- The job is getting the fixes for AI visibility gaps written for you, not only reported.
- The job is planning outreach to the sites AI engines cite when they name a competitor.
Choose Semrush AI Visibility Toolkit if…
- The job is adding AI visibility data to a Semrush account already used for SEO.
- The job is benchmarking a brand's share of voice in AI answers against its competitors.
Still weighing it up?
If neither is quite right, Cituna and Semrush AI Visibility Toolkit are also compared with their other rivals: Cituna vs Profound and Cituna vs Peec AI.
To see them doing real work, read 8 Best ChatGPT Rank Trackers in 2026 and Best AI Visibility Tools for Small Businesses: A Budget-First Guide (2026).
What Cituna does
- Daily checks on ChatGPT, Perplexity, Gemini, Claude, Grok, Google AI Overviews and Google AI Mode on every plan, recording which brands each engine names and which pages it cites
- Writes the fix for every gap it finds, such as schema, FAQ markup, llms.txt and articles, with gaps ranked by impact and effort
- Turns the sites AI engines cite into an outreach plan: a pitch for each site and a status from planned to placed
- Google Search Console data on every plan, with buyer questions drawn from your own Search Console queries
- Writes 30 articles a month on Starter (90 on Pro, 300 on Max) and publishes them to WordPress, Shopify or Sanity, to a GitHub repository as Markdown, or to any other CMS by signed webhook
- API and MCP access: read-only on Starter, write actions from Pro
Watch out for
- No free plan; the 3-day trial needs a card and becomes a paid Starter plan unless cancelled
- Does not track Microsoft Copilot
- Starter tracks 10 buyer prompts for one brand; competitor tracking is listed from Pro
What Semrush AI Visibility Toolkit does
- AI Visibility Score benchmarking a brand's mentions in AI answers against its top competitors
- Prompt Tracking: chosen prompts checked daily on platforms such as ChatGPT and Google AI Mode
- Prompt Research with topic-level volume, difficulty and intent
- Brand Performance reports on share of voice, sentiment and narratives, updated weekly
- Competitor Research showing the prompts and topics where rivals are cited and you are not
- AI Search Site Audit flagging issues that stop AI crawlers reading a site
Watch out for
- No free trial of the toolkit; Semrush says a paid subscription is required
- The $99 toolkit tracks 25 prompts; 50 more cost $60 a month, and each extra domain for Brand Performance costs $99 a month
- Each user needs their own toolkit licence; access cannot be shared through shared limits
Questions
Is Cituna or Semrush AI Visibility Toolkit cheaper?
On published entry prices, Cituna is cheaper: $49/mo (Starter) for Cituna against $99/mo (AI Visibility Toolkit) for Semrush AI Visibility Toolkit. What each plan includes differs, so compare the limits too.
Do Cituna and Semrush AI Visibility Toolkit have free plans?
Neither has a free plan. Cituna offers a 3-day free trial of Starter; a card is required, and it becomes Starter ($49/month) unless cancelled.