Marketing
Semrush AI Visibility Toolkit: pricing and features
Semrush's toolkit for measuring and tracking a brand's visibility in AI answers
Adobe completed its acquisition of Semrush Holdings on April 28, 2026.
What is Semrush AI Visibility Toolkit?
The AI Visibility Toolkit is Semrush's toolkit for measuring how brands appear in AI-generated answers. It scores a brand's AI visibility against its competitors, tracks chosen prompts daily on platforms such as ChatGPT and Google AI Mode, researches prompts and topics, reports on sentiment and share of voice, and audits whether AI crawlers can read a site. Semrush One plans bundle it with the SEO toolkit.
Good for
- Adding AI visibility data to a Semrush account already used for SEO
- Benchmarking a brand's share of voice in AI answers against its competitors
- Finding prompts and topics to target in AI search
Key features
- AI Visibility Score benchmarking a brand's mentions in AI answers against its top competitors
- Prompt Tracking: chosen prompts checked daily on platforms such as ChatGPT and Google AI Mode
- Prompt Research with topic-level volume, difficulty and intent
- Brand Performance reports on share of voice, sentiment and narratives, updated weekly
- Competitor Research showing the prompts and topics where rivals are cited and you are not
- AI Search Site Audit flagging issues that stop AI crawlers reading a site
Limitations to know about
- No free trial of the toolkit; Semrush says a paid subscription is required
- The $99 toolkit tracks 25 prompts; 50 more cost $60 a month, and each extra domain for Brand Performance costs $99 a month
- Each user needs their own toolkit licence; access cannot be shared through shared limits
- Brand Performance reports update weekly rather than daily
Semrush AI Visibility Toolkit pricing
Semrush AI Visibility Toolkit has no free plan. Paid plans start at $99 a month (AI Visibility Toolkit).
| Plan | Price | What you get |
|---|---|---|
| AI Visibility Toolkit | $99/month | 25 tracked prompts, 1 domain for Brand Performance, 300 daily queries in AI Analysis reports, AI search checks in Site Audit for up to 100 pages |
| Semrush One Starter | $199/month billed monthly, or $165.17/month billed annually | SEO and AI Visibility toolkits together: 50 prompts tracked daily, 1 domain for AI brand performance, 5 websites and 500 keywords in SEO tracking |
| Semrush One Pro+ | $299/month billed monthly, or $248.17/month billed annually | 100 prompts tracked daily; 15 websites and 1,500 keywords in SEO tracking |
| Semrush One Advanced | $549/month billed monthly, or $455.67/month billed annually | 200 prompts tracked daily; 40 websites and 5,000 keywords; API data integration |
| Enterprise | Custom pricing | Custom large-scale AI prompt tracking, multi-brand AI visibility, SSO and a dedicated account manager |
Semrush AI Visibility Toolkit alternatives
Ahrefs Brand Radar
Ahrefs' tool for measuring and tracking brand mentions and citations in AI answers
SE Visible
SE Ranking's tool for tracking brand mentions, sentiment and sources in AI answers
Peec AI
AI search analytics that track brand visibility, position and sentiment in AI answers
Otterly.AI
AI search monitoring for brand mentions and website citations
Profound
AI marketing platform that tracks brand visibility in AI answers and runs content agents
AthenaHQ
AEO and GEO platform that tracks AI search visibility and recommends content actions
Compare Semrush AI Visibility Toolkit with these side by side
Head to head: Semrush AI Visibility Toolkit vs Ahrefs Brand Radar · Semrush AI Visibility Toolkit vs Cituna
Guides that use Semrush AI Visibility Toolkit
Frequently asked questions
Is Semrush AI Visibility Toolkit free?
No, Semrush AI Visibility Toolkit does not have a free plan. Paid plans start at $99/mo.
How much does Semrush AI Visibility Toolkit cost?
Semrush AI Visibility Toolkit's cheapest paid plan, AI Visibility Toolkit, costs $99 a month billed monthly. Includes 25 tracked prompts and one domain for Brand Performance reports; each extra user needs its own $99 licence. There is also an enterprise plan priced on request. Prices as published on Semrush AI Visibility Toolkit's pricing page on 24 September 2026.
What is Semrush AI Visibility Toolkit used for?
The AI Visibility Toolkit is Semrush's toolkit for measuring how brands appear in AI-generated answers. People use it for adding AI visibility data to a Semrush account already used for SEO, benchmarking a brand's share of voice in AI answers against its competitors and finding prompts and topics to target in AI search.
What are the alternatives to Semrush AI Visibility Toolkit?
Tools that do a similar job include Ahrefs Brand Radar, SE Visible, Peec AI, Otterly.AI and Profound. Each has its own page here with its plans, limits and prices.
Who makes Semrush AI Visibility Toolkit?
Semrush AI Visibility Toolkit is made by Semrush, an Adobe company, based in Boston, Massachusetts, US. The company was founded in 2008. Adobe completed its acquisition of Semrush Holdings on April 28, 2026.
Sources
Every fact on this page comes from the pages below, read on the dates shown: Semrush, an Adobe company's own pages first, and a named public reference where they are silent.
- semrush.com/kb/1493-ai-visibility-toolkit (toolkit pricing ($99/month), included limits, add-on prices, no free trial, features, data refresh rates) read 24 September 2026
- semrush.com/pricing/seo-ai-search/ (Semrush One plan prices (monthly and annual), AI visibility limits per plan, Enterprise) read 24 September 2026
- semrush.com/features/ai-visibility/ (product description and features) read 24 September 2026
- en.wikipedia.org/wiki/Semrush (founding year, headquarters) read 24 September 2026
- news.adobe.com/news/2026/04/adobe-completes-semrush-acquisition (status: Adobe completed its acquisition of Semrush on April 28, 2026) read 24 September 2026
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