Otterly.AI
AI search monitoring for brand mentions and website citations
What is Otterly.AI?
Otterly.AI monitors how brands and websites appear in AI search. It runs your search prompts daily on ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot, with Google AI Mode, Gemini and Claude available as paid add-ons, and reports brand mentions, website citations and a brand visibility index. It also audits pages for generative engine optimisation and includes a prompt research tool.
Good for
- Tracking a handful of prompts for a small team
- Reporting AI search visibility for several clients from separate workspaces
- Checking which websites AI engines cite for your topics
Key features
- Daily prompt tracking on ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot
- Google AI Mode, Gemini and Claude as paid add-ons
- Brand Visibility Index, domain ranking and link citation analysis
- Generative Engine Optimization audits of your URLs
- AI prompt research tool and tracking in 50+ countries
- API and MCP access, Agent Analytics and a Looker Studio connector from the Standard plan
- ChatGPT Ads tracking on every plan
Limitations to know about
- No free plan; the cheapest plan tracks 15 prompts
- Google AI Mode, Gemini and Claude cost extra on every plan
- API, MCP and Agent Analytics start on Standard ($189/month billed monthly)
Otterly.AI pricing
| Plan | Price | What you get |
|---|---|---|
| Lite | $29/month billed monthly, or $25/month billed annually | 15 search prompts, 4 AI engines, daily tracking, unlimited team members, 1 workspace, 3 recommendations a week |
| Standard | $189/month billed monthly, or $160/month billed annually | 100 search prompts, API and MCP access, Agent Analytics, Looker Studio connector, unlimited workspaces |
| Premium | $489/month billed monthly, or $422/month billed annually | 400 search prompts, higher API, MCP and audit limits, personal onboarding |
| Enterprise | Custom | From 1,000 search prompts, customizable prompt tracking, single sign-on, dedicated customer success manager |
| Extra AI engines | Google AI Mode or Gemini from $9/month, Claude from $29/month (Lite prices) | Add-on prices rise with the plan; +100 prompts cost $99/month on Standard and Premium |
Otterly.AI alternatives
Cituna is made by the team behind Automate Basics.
Peec AI
AI search analytics that track brand visibility, position and sentiment in AI answers
Rankscale
Credit-based AI visibility tracking across more than 17 AI engines
SE Visible
SE Ranking's tool for tracking brand mentions, sentiment and sources in AI answers
Cituna
AI visibility tracker for seven AI engines, with a site's Search Console data alongside
Semrush AI Visibility Toolkit
Semrush's toolkit for measuring and tracking a brand's visibility in AI answers
Ahrefs Brand Radar
Ahrefs' tool for measuring and tracking brand mentions and citations in AI answers
Frequently asked questions
Is Otterly.AI free?
No, Otterly.AI does not have a free plan. It offers a Free trial for new users (length not stated on the pricing page). Paid plans start at $25/mo billed annually.
How much does Otterly.AI cost?
Otterly.AI's cheapest paid plan, Lite, costs $29 a month billed monthly and $25 a month billed annually. Covers 15 search prompts tracked daily on four AI engines. There is also an enterprise plan priced on request. Prices as published on Otterly.AI's pricing page on 24 September 2026.
What is Otterly.AI used for?
Otterly.AI monitors how brands and websites appear in AI search. People use it for tracking a handful of prompts for a small team, reporting AI search visibility for several clients from separate workspaces and checking which websites AI engines cite for your topics.
What are the alternatives to Otterly.AI?
Tools that do a similar job include Peec AI, Rankscale, SE Visible, Cituna and Semrush AI Visibility Toolkit. Each has its own page here with its plans, limits and prices.
Who makes Otterly.AI?
Otterly.AI is made by OtterlyAI GmbH, based in Persenbeug, Austria. The company was founded in 2024.
Sources
Every fact on this page comes from OtterlyAI GmbH's own pages, read on the dates shown.
- otterly.ai/pricing (plan prices (monthly and annual tabs), prompts, engines, add-on prices, plan features, free trial) read 24 September 2026
- otterly.ai/ (product description) read 24 September 2026
- otterly.ai/about (company: founding story (idea and first product in 2024), founders) read 24 September 2026
- otterly.ai/imprint (company: legal name and registered address (hq)) read 24 September 2026