The 10 Best AI Visibility Tools in 2026

Key takeaways

• Cituna, Trakkr and AthenaHQ are the only three tools here that meet all five checks: engines, price, a trial, Search Console and writing the fixes for you. Cituna's entry plan is $39 a month; Trakkr's is $100; AthenaHQ's is $295.
• Entry prices published on 29 September 2026 run from $29 a month (Otterly.AI) to $295 a month (AthenaHQ); Profound has no published self-serve price at all.
• Five of the ten tools stop at reporting: they show you where you are missing and leave the fixing and the outreach to you.
• Google Search Console is named on only three of the ten tools' own pages: Cituna, AthenaHQ and Trakkr.
• Engine coverage varies widely, from AthenaHQ's 11 named engines down to Semrush's toolkit, which names only three.

If you want each gap an AI engine leaves for you turned into a written fix instead of another report to read, start a 3-day Cituna trial at cituna.com; a card is required.

This guide compares nine tools in the Automate Basics AI visibility directory plus Trakkr, all read on their own pricing and product pages on 29 September 2026. For a closer look at how deep each tool's tracking actually goes, read our honest reviews of AI visibility tracking tools; for a breakdown of what teams typically pay by size, see how much you should pay for AI visibility tools in 2026.

What does an AI visibility tool actually do?

An AI visibility tool asks ChatGPT, Perplexity, Gemini and the other big AI engines the questions your buyers type, then records which brands and which pages each answer names. Buyers hire one of these tools for three jobs: track whether you show up at all, understand why a rival gets named instead of you, and fix the gap once you have found it.

Most tools on this page do the first two jobs well. Only a few, covered below, do the third job for you instead of leaving it on your to-do list. If you are not yet sure a paid tool is worth it, our guide to checking this yourself for free walks through a manual check first.

How do the 10 AI visibility tools compare in 2026?

Prices checked 29 September 2026.

How this list works: we scored each tool's entry plan (its cheapest paid self-serve plan, or its free plan where there is no paid self-serve plan) on five checks: 7 or more named AI engines, a published price, a free trial or free plan, a stated Google Search Console connection, and whether the plan writes the fixes or content for you rather than only recommending them. Tools are ordered by how many checks they meet, ties broken by the lower published entry price and then alphabetically, using each vendor's own pages read on 29 September 2026.

Which AI visibility tools are worth paying for in 2026?

1. Cituna (best for teams that want the gaps fixed, not just reported)

Cituna checks seven AI engines every day: ChatGPT, Perplexity, Gemini, Claude, Grok, Google AI Overviews and Google AI Mode. It writes the fix for each gap it finds and publishes the articles for you.

Price: Starter is $39 a month, Pro is $119 and Max is $399 (checked 29 September 2026). Engines: 7 (ChatGPT, Perplexity, Gemini, Claude, Grok, Google AI Overviews, Google AI Mode); Cituna does not track Microsoft Copilot. Strength: It writes the fix for each gap it finds and publishes articles from the $39 entry plan, with Google Search Console and MCP included. Limit: The 3-day free trial needs a card, and Microsoft Copilot is not tracked. Pick it if: you want the gaps closed instead of only counted, and you are fine paying from day one. Start a 3-day Cituna trial at cituna.com; a card is required. Checks met: 5 of 5 (engines, price, trial, Search Console, fixes).

See Cituna in our directory.

2. Trakkr (best for a wide engine list that also writes and publishes articles)

Trakkr tracks one brand at 50 prompts a day and turns the visibility gaps it finds into drafted or live articles, not just a report.

Price: Growth is $100 a month, or $83.33 a month billed annually (checked 29 September 2026, Trakkr pricing). Engines: 8 on Growth (ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews, Grok, DeepSeek, Meta AI); Google AI Mode and Microsoft Copilot are not tracked on any plan. Strength: All 8 tracked engines come included on the entry plan with no engine-count gating, plus a dedicated Google Search Console integration and MCP access from Growth. Limit: Google AI Mode and Microsoft Copilot are not tracked on any plan, and the 14-day trial needs a card. Pick it if: you want a wide, ungated engine list and drafted articles for the gaps it finds. Trakkr is not yet in the Automate Basics directory, so check its own pricing page for the latest terms before you commit. Checks met: 5 of 5 (engines, price, trial, Search Console, writes content).

3. AthenaHQ (best for buying Profound-like breadth online)

AthenaHQ is the closest tool here in scope to an enterprise platform, sold on a plan you can buy without a sales call.

Price: Starter is $295 a month, or $245 billed annually (checked 29 September 2026, AthenaHQ plans); Essential is free with $25 of credit (300 AI responses). Engines: 11 on Starter (ChatGPT, Perplexity, Gemini, Claude, Grok, Google AI Overviews, Google AI Mode, Microsoft Copilot, DeepSeek, Meta AI, Mistral); Essential covers 5 of these for free. Strength: Starter includes a content optimisation agent and a stated Google Analytics and Search Console integration, the widest named engine list of the ten tools here. Limit: The jump from the free plan to $295 a month is steep, and API access plus extra credits are priced only on request. Pick it if: you want Profound-like engine breadth on a plan you can buy without a sales call. Checks met: 5 of 5 (engines, price, trial or free plan, Search Console, fixes).

See AthenaHQ in our directory or the Cituna vs AthenaHQ comparison.

4. Scrunch (best for site audits with room to grow)

Scrunch Core gives one brand workspace, five site audits a month and basic content generation across four AI platforms.

Price: Core is $250 a month; no annual price is shown on the pricing page (checked 29 September 2026, Scrunch pricing). Engines: 4 on Core (ChatGPT, Perplexity, Google AI Overviews, Microsoft Copilot); Claude, Gemini, Google AI Mode and Grok all sit on the custom-priced Enterprise plan. Strength: A 7-day free trial with instant signup, and Google single sign-on included from Core. Limit: Four platforms is the narrowest engine list of the tools that publish a price here, and the trial upgrades automatically to a paid plan if you do not cancel. Pick it if: you want site audits now and may grow into Scrunch's Enterprise Agent Experience Platform later. Checks met: 3 of 5 (price, trial, fixes).

See Scrunch in our directory or Cituna vs Scrunch.

5. Otterly.AI (best for a cheap monitor that includes Copilot)

Otterly Lite tracks a small set of prompts daily across four engines and includes unlimited team members on every plan.

Price: Lite is $29 a month, or $25 billed annually (checked 29 September 2026, Otterly pricing). Engines: 4 on Lite (ChatGPT, Google AI Overviews, Perplexity, Microsoft Copilot); Claude, Gemini and Google AI Mode are paid add-ons on every plan. Strength: The cheapest published entry price with unlimited seats, and Copilot tracked from the entry plan, which several rivals here do not offer at all. Limit: Claude, Gemini and Google AI Mode cost extra even on Lite, and Search Console is not named on its pages. Pick it if: you want a low-cost daily monitor and do not need Claude or Gemini yet. Checks met: 2 of 5 (price, trial).

See Otterly.AI in our directory or Cituna vs Otterly.AI.

6. Peec AI (best for clean dashboards with unlimited users)

Peec Starter lets you choose 3 of 6 AI models to track daily, with unlimited users on every brand plan.

Price: Starter is $95 a month, or $80 billed annually (checked 29 September 2026, Peec AI pricing). Engines: 3 of your choice from ChatGPT, Google AI Mode, Google AI Overviews, Microsoft Copilot, Gemini and Naver AI; extra models cost $30 to $140 a month depending on plan. Strength: Unlimited users on every brand plan, and a full separate agency pricing tier starting at $245 a month. Limit: Perplexity sits outside the base model pool entirely, available only as a paid add-on or on the custom Enterprise plan. Pick it if: you want a small, clean set of engines and do not need Perplexity on the entry plan. Checks met: 2 of 5 (price, trial).

See Peec AI in our directory.

7. SE Visible (best for prompt volume on the main five engines)

SE Visible collects AI answers through each platform's own interface and gives the most prompts for the money among tools that publish a price here.

Price: Basic is $99 a month, or $79 billed annually (checked 29 September 2026, SE Visible). Engines: 5 on Basic (ChatGPT, Gemini, Google AI Mode, Perplexity, Google AI Overviews); Claude is announced as coming soon. Strength: 200 prompts across three projects on the entry plan, refreshed daily, plus a 10-day free trial. Limit: No Claude yet, no stated Search Console connection, and no agency white-labelling. Pick it if: you need volume on the five main engines and can wait for Claude. Checks met: 2 of 5 (price, trial).

See SE Visible in our directory or Cituna vs SE Visible.

8. Semrush AI Visibility Toolkit (best for teams already in Semrush)

The toolkit tracks brand mentions in ChatGPT, Gemini and Google AI Mode and adds an AI crawler check to Semrush's Site Audit.

Price: The standalone toolkit is $99 a month; a new $0 a month Semrush plan with limited AI visibility features has also appeared (checked 29 September 2026, Semrush knowledge base). Engines: 3 named (ChatGPT, Gemini, Google AI Mode); Perplexity, Claude, Grok, Google AI Overviews and Copilot are not mentioned in its own documentation. Strength: It now sits on a genuinely free $0 plan and bundles into Semrush plans many teams already pay for. Limit: No free trial for the standalone toolkit itself, and its named engine list is the narrowest of the ten tools here. Pick it if: you already run Semrush and want AI data in the same account rather than a separate tool. Checks met: 2 of 5 (price, trial or free plan).

See Semrush AI Visibility Toolkit in our directory.

9. Profound (best for large teams buying on an enterprise contract)

Profound does not sell brands a self-serve plan. Its free 7-day trial runs 50 prompts a day on three engines, and Enterprise is priced by quote.

Price: Not published; the trial is free and Enterprise pricing is by quote (checked 29 September 2026, Profound pricing). Engines: 3 on the trial (ChatGPT, Gemini, Google AI Overviews); up to 9 on Enterprise, including Microsoft Copilot, DeepSeek and Claude. Strength: Enterprise tracks the widest named engine list of any tool on this page, with all-time history and exports. Limit: There is no priced way to keep using it after the 7-day trial without a sales conversation, and Search Console is not named on its pages. Pick it if: you need a large team, SSO and SOC 2, and are ready for an enterprise contract. Checks met: 2 of 5 (trial, fixes on the trial's AI Marketer credits).

See Profound in our directory or Profound vs AthenaHQ.

10. Ahrefs Brand Radar (best for Ahrefs customers wanting a market-wide lookup)

Brand Radar's Custom Prompts track your own questions, and its AI Visibility Index looks up any brand across Ahrefs' database without setting up prompts.

Price: Custom Prompts Basic is $50 a month for 2,500 checks; the AI Visibility Index starts at $199 a month (checked 29 September 2026, Ahrefs Brand Radar). Engines: 6 on Custom Prompts (ChatGPT, Perplexity, Gemini, Microsoft Copilot, Google AI Overviews, Google AI Mode); Claude sits on a separate, much higher tier and Grok is not tracked. Strength: Ahrefs also runs a free AI visibility checker with no signup, and 5 tracked AI prompts come bundled into the $129 a month Ahrefs Lite plan many SEO teams already buy. Limit: Ahrefs never runs a trial or discount on this product, and Search Console is not named on Brand Radar's own pages. Pick it if: you already pay for Ahrefs and want a market-wide lookup before you set up your own prompts. Checks met: 1 of 5 (price).

See Ahrefs Brand Radar in our directory or Cituna vs Ahrefs Brand Radar.

Which AI visibility tool should you choose?

If you want gaps fixed, not just listed, start with Cituna, Trakkr or AthenaHQ and pick by budget: Cituna writes the fix for each gap and publishes articles, Trakkr drafts and publishes articles from its $100 a month Growth plan, and AthenaHQ's Starter includes a content optimisation agent. Cituna's entry plan is $39 a month, checked 29 September 2026. AthenaHQ's entry plan costs $295 a month, checked the same day. If price matters most and content is not a requirement, Otterly.AI is the cheapest published entry point on this page.

If you already pay for Ahrefs or Semrush, their AI visibility add-ons are the least new work to set up. If you need an enterprise contract with SSO and up to nine engines, Profound remains the only option here built for that scale, and our Profound alternatives guide compares nine self-serve options against it in more depth.

Whichever tool you shortlist, write down the ten buyer questions you most want an AI answer to get right, and price them under each tool's own meter (prompts, credits or checks) before you commit. If you would rather see each gap turned into a written fix and a published article instead of another dashboard to check, see what a Cituna plan costs at cituna.com.