lemlist vs Instantly vs Reply.io vs Smartlead

Written head to head: Instantly vs Smartlead · Instantly vs lemlist · lemlist vs Reply.io, with when to choose each side.

Compared on	lemlist Free trial · from $55/mo VisitRemove	Instantly Free trial · from $37.60/mo VisitRemove	Reply.io Free trial · from $49/user/mo VisitRemove	Smartlead Free trial · from $32.50/mo VisitRemove
What it is	Multichannel outreach across email, LinkedIn, calls and WhatsApp, with an email-only plan priced by volume	Cold email platform with unlimited sending accounts and warmup, priced by emails sent and contacts uploaded	Multichannel sales outreach with unlimited mailboxes on volume plans and Jason, an AI SDR	Cold email platform with unlimited mailboxes and warmup, priced by sends and stored contacts, not seats
Free plan	No	No	No	No
Cheapest paid plan	$55/mo billed annually (Email)lemlist pricing	$37.60/mo billed annually (Growth)Instantly pricing	$49/user/mo billed annually (Email Volume)Reply.io pricing	$32.50/mo billed annually (Base)Smartlead pricing
What it covers	50,000 emails a month with unlimited users and email senders; $62 a month on quarterly billing. Higher volumes cost $89 (100,000), $159 (200,000), $359 (500,000) and $659 (1,000,000) a month on monthly billing.	Outreach plan: 5,000 emails a month, 1,000 uploaded contacts, unlimited email accounts and warmup. Lead data and AI agents need a separate Instantly Credits plan; the cheapest, Nano, is $9 a month for 150 credits.	1,000 active contacts a month, unlimited emails, mailboxes (fair usage policy) and warmup, 50 live data credits. Tiers up to 5,000 contacts are per user; from 10,000 contacts ($179 a month, or $159 billed yearly) the price is flat with unlimited users.	2,000 stored contacts, 6,000 email sends and 2,000 verified prospect emails a month, unlimited email accounts; $390 a year on annual billing. No CRM, API or webhooks on Base.
Free trial	14-day free trial with Multichannel features (except in-app calls) and 200 credits	14-day free trial, no card needed, with 250 uploaded contacts and 1,000 emails	14-day free trial with core features, including the B2B database, multichannel sequences, API and AI features	Free trial on every plan, no card needed; length not stated
Platforms	Web, Chrome extension, API, CLI	Web, API	Web, Chrome extension, API	Web, API
Integrations (vendor's figure)	58 integrations across 8 categories, including HubSpot, Salesforce, Pipedrive, Zapier, Make, n8n and Clay	Not stated	Native HubSpot, Salesforce, Pipedrive, Copper, Zendesk Sell and Close integrations, plus Zapier, Make and 100+ integrations	Native connections with Clay, HubSpot, Zapier, Slack, Salesforce and 18+ more
Open source	No	No	No	No
Good for	Running email and LinkedIn outreach in one sequence Teams that want unlimited users on an email-only plan Building campaigns from a written brief with an AI agent	Sending cold email from many mailboxes without per-inbox fees Agencies running high-volume campaigns for several clients Finding leads and writing sequences with AI in the same tool that sends them	Combining email, LinkedIn and calls in one sequence Teams that want a flat price with unlimited users at 10,000+ contacts a month Handing prospecting and first replies to an AI SDR	Agencies sending high volumes across many mailboxes Running client campaigns in separate whitelabel workspaces Scaling sends without per-seat or per-mailbox fees
Watch out for	LinkedIn, SMS, calling and the Gmail and LinkedIn extensions are only on the per-user Multichannel plan Lead finding and intent signals use credits sold as separate add-ons WhatsApp steps cost an extra $20 per user a month	Growth caps sending at 5,000 emails and 1,000 uploaded contacts a month; going over a plan's volume means upgrading, not paying overage Lead data and AI agents need a separate Instantly Credits subscription Webhooks and full in-app Unibox replies start on Hypergrowth	Email Volume tiers up to 5,000 active contacts are billed per user LinkedIn automation ($69 a month per account) and calls ($29 a month) cost extra on Email Volume Unlimited mailboxes are subject to a fair usage policy tied to active contacts	Base has no CRM, API or webhooks and caps stored contacts at 2,000 Verified prospect emails cost $59 a month extra on Base and Pro Dedicated servers and client workspaces are paid add-ons below Unlimited Prime
Made by	lempire SAS	Foo Monk, LLC	ReplyApp Inc.	521 Products Pty Ltd

Entry prices are the cheapest paid plan, as each vendor publishes it; “What it covers” says what that price is per (a user, a channel, a brand, a number of contacts). The sources are listed on each tool's page.

Every tool in cold email and sales outreach tools is on its category page, with the written head-to-heads on Compare.