Nutshell: pricing, features and alternatives
Small-business CRM with five tiers and AI outcome allowances
What is Nutshell?
Nutshell is a sales and marketing software company whose CRM has five per-user plans from Foundation to a top tier. All plans include unlimited contacts, email and calendar sync, forms and landing pages; higher plans add reports, pipelines, automation and more AI outcomes. Marketing, SMS and proposal tools are paid add-ons.
Good for
- Small businesses that want a mid-priced CRM with built-in forms
- Teams that want to add marketing tools later
Key features
- Unlimited contacts and storage on all plans
- Email and calendar sync
- Forms and landing pages
- Pipelines: 5 on Pro, 10 on Business, unlimited on the top tier
- Add-ons for marketing, SMS, engagement and proposals
Limitations to know about
- Foundation limits open leads to 100
- Marketing ($49/month), engagement ($16/user/month) and proposals ($79/month) are paid add-ons
- Annual per-user prices are unclear
Nutshell pricing
Nutshell has no free plan. It offers a 14-day free trial, no credit card required. Foundation, Growth, Pro, Business and Top tier (name not shown) cost $13 to $79 per user a month.
| Plan | Price | What you get |
|---|---|---|
| Foundation | $13/user/mo, monthly | Unlimited contacts, email and calendar sync, forms, 100 open leads limit, 10 AI outcomes |
| Growth | $25/user/mo, monthly | Activity reports, sales quotas, lead assignment rules, 20 AI outcomes |
| Pro | $42/user/mo, monthly | 5 pipelines, advanced reporting, sales automation, meeting scheduler, 40 AI outcomes |
| Business | $59/user/mo, monthly | 10 pipelines, audit log, teams and territories, 100 AI outcomes |
| Top tier (name not shown) | $79/user/mo, monthly | Unlimited pipelines and fields, SSO, SQL data access, phone support, 150 AI outcomes |
What a team pays: For a team of five on Foundation: $65 a month.
Nutshell alternatives
HubSpot
CRM platform with free tools plus paid marketing, sales and service hubs
Pipedrive
Pipeline-based sales CRM for tracking leads and deals
Attio
Customisable CRM with email sync, enrichment, workflows and AI agents
Salesforce Sales Cloud
Sales CRM with lead, opportunity and forecasting tools in five editions
Zoho CRM
CRM with a free plan for three users and four paid editions
Freshsales
Sales CRM from Freshworks with three paid plans and a 21-day trial
Frequently asked questions
Is Nutshell free?
No, Nutshell does not have a free plan. It offers a 14-day free trial, no credit card required. Paid plans start at $13/user/mo.
How much does Nutshell cost?
Foundation, Growth, Pro, Business and Top tier (name not shown) cost $13 to $79 per user a month. On Foundation: limited to 100 open leads; annual price not confirmed. Prices as published on Nutshell's pricing page on 7 November 2026.
What is Nutshell used for?
Nutshell is a sales and marketing software company whose CRM has five per-user plans from Foundation to a top tier. People use it for small businesses that want a mid-priced CRM with built-in forms and teams that want to add marketing tools later.
What are the alternatives to Nutshell?
Tools that do a similar job include HubSpot, Pipedrive, Attio, Salesforce Sales Cloud and Zoho CRM. Each has its own page here with its plans, limits and prices.
Who makes Nutshell?
Nutshell is made by Nutshell, Inc., based in Ann Arbor, Michigan, US. The company was founded in 2009.
Sources
Every fact on this page comes from Nutshell, Inc.'s own pages, read on the dates shown.
- nutshell.com/pricing (pricing: five plans (monthly), add-ons, AI outcome allowances, trial) read 7 November 2026
- nutshell.com/about (company founded year and address) read 7 November 2026
What changed in AI this week, and how to use it at work.
Plain English, no hype. One email a week, free. No account needed.
Get the newsletter