Marketing
Later
Visual social media planner and scheduler, priced by social sets and users
What is Later?
Later is a social media scheduling tool built around a visual calendar, with auto-publishing to Instagram, Facebook, TikTok, Threads, YouTube, Pinterest, LinkedIn and Snapchat, plus Link in Bio and analytics. Brands and social media managers use it to plan content. Each plan includes a set number of social sets (one profile per network), users and posts per profile each month.
Good for
- Instagram- and TikTok-focused brands that plan content visually
- Creators and shops using a Link in Bio page to drive traffic and sales
- Small teams managing one or two brands across several networks
Key features
- Auto-publishing to Instagram, Facebook, TikTok, Threads, YouTube, Pinterest, LinkedIn and Snapchat
- Visual planner with drag-and-drop calendar and multi-profile scheduling
- Best times to post for Instagram, Facebook and TikTok
- Link in Bio page with linked posts, analytics and Mavely affiliate links
- Social inbox for Instagram, Facebook and TikTok comments and DMs (Growth and up)
- AI caption writer and ideas, metered in AI credits
- Approvals, including external comment links for stakeholders (Growth and up)
- Competitive benchmarking, brand mentions and Meta Ads analytics on Scale
Limitations to know about
- Priced by social set (one profile per network); Starter has 1 set and 1 user with no add-ons
- Monthly post limits per profile: 30 on Starter, 180 on Growth
- Supported networks do not include X, Bluesky or Google Business Profile
- No free plan, only a 14-day trial
Later pricing
Later has no free plan. It offers a 14-day free trial of Starter, Growth and Scale. Paid plans start at $18.75 a month billed annually (Starter).
| Plan | Price | What you get |
|---|---|---|
| Starter | $25/mo, or $18.75/mo billed yearly | 1 social set (8 profiles), 1 user, 30 posts per profile per month, 5 AI credits/mo, 3 months of analytics, no add-ons |
| Growth | $50/mo, or $37.50/mo billed yearly | 2 social sets (16 profiles), 2 users, 180 posts per profile per month, approvals, social inbox, 50 AI credits/mo; extra social set $15/mo, extra user $5/mo |
| Scale | $110/mo, or $82.50/mo billed yearly | 6 social sets (48 profiles), 4 users, unlimited posts, competitive benchmarking, Meta Ads analytics, brand mentions, 100 AI credits/mo |
Later alternatives
The best Later alternatives, compared on price and features
Buffer
Schedules social posts and handles comment replies, priced per connected channel
Metricool
Schedules posts and reports on social and ads, priced by number of brands
Publer
Schedules social posts and threads, priced per social account and team member
PostWharf
Schedules one post to every social account, priced per brand, not per channel
Hootsuite
Social media suite for publishing, inbox, listening and analytics, billed per user
Sprout Social
Social publishing, inbox, listening and reporting for teams, priced per seat
Guides that use Later
Frequently asked questions
Is Later free?
No, Later does not have a free plan. It offers a 14-day free trial of Starter, Growth and Scale. Paid plans start at $18.75/mo billed annually.
How much does Later cost?
Later's cheapest paid plan, Starter, costs $25 a month billed monthly, or $18.75 billed annually. Flat plan price, not per channel: 1 social set (8 profiles, one per network), 1 user, 30 posts per profile per month; annual billing saves 25%. Prices as published on Later's pricing page on 16 October 2026.
What is Later used for?
Later is a social media scheduling tool built around a visual calendar, with auto-publishing to Instagram, Facebook, TikTok, Threads, YouTube, Pinterest, LinkedIn and Snapchat, plus Link in Bio and analytics. People use it for instagram- and TikTok-focused brands that plan content visually, creators and shops using a Link in Bio page to drive traffic and sales and small teams managing one or two brands across several networks.
What are the alternatives to Later?
Tools that do a similar job include Buffer, Metricool, Publer, PostWharf and Hootsuite. Each has its own page here with its plans, limits and prices.
Who makes Later?
Later is made by Mavrck LLC. The company was founded in 2014.
Sources
Every fact on this page comes from Mavrck LLC's own pages, read on the dates shown.
- later.com/pricing/ (plan prices (monthly and yearly toggle), social sets, users, post limits, add-on prices, trial, supported platforms, feature comparison, FAQ) read 16 October 2026
- later.com/about/ (company history: Splashscore founded 2014, renamed Mavrck, acquired Later in 2022, united under the Later brand in 2024) read 16 October 2026
- later.com/terms/ (operating company (Mavrck LLC, part of the Later Group of Companies)) read 16 October 2026
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