Marketing
Hootsuite
Social media suite for publishing, inbox, listening and analytics, billed per user
What is Hootsuite?
Hootsuite is a social media management platform for scheduling posts, answering messages in one inbox, social listening and analytics across Instagram, Facebook, TikTok, X, LinkedIn, YouTube, Threads, Pinterest and Bluesky. Businesses use it to manage many accounts from one dashboard. Plans are billed per user seat; Standard covers 10 social accounts and higher plans allow unlimited accounts.
Good for
- Brands managing more than 10 social accounts (Professional and up)
- Teams combining publishing, a customer-care inbox and social listening in one tool
- Organisations that need approvals, message routing and SSO
Key features
- Networks: Instagram, Facebook, TikTok, YouTube, X, LinkedIn, Threads, Pinterest and Bluesky; WhatsApp in the inbox
- Planner calendar with bulk scheduling of up to 350 posts at once
- Unified inbox with saved replies; DM and reply automations from Professional
- Social listening with Quick Search, sentiment analysis and trend forecasting
- Analytics with report templates and competitor benchmarking
- Wisdom AI for captions, ideas and hashtags, with 100 AI credits a month on self-serve plans
- Public REST APIs for publishing, inbox and analytics, plus MCP servers (Perch, Nest, Parliament)
- Social ads publishing, post boosting and ads reporting
Limitations to know about
- Billed per user seat, from $99 per user a month on annual billing
- Standard plan is capped at 10 social accounts
- No free plan; trials allow 10-20 posts a day per organisation and no bulk scheduling
- Approval workflows and internal comments need Advanced; SSO needs Enterprise
Hootsuite pricing
Hootsuite has no free plan. It offers a 14-day free trial of Standard, Professional and Advanced, no credit card required. Paid plans start at $99 per user a month billed annually (Standard).
| Plan | Price | What you get |
|---|---|---|
| Standard | $99 per user/mo, billed annually | Up to 10 social accounts, unlimited scheduling, unified inbox, 7-day listening search, 5 competitors benchmarked, 100 AI credits/mo |
| Professional | $199 per user/mo, billed annually | Unlimited social accounts, DM and inbox automations, 30-day listening search, trend forecasting, custom reports, 20 competitors |
| Advanced | $399 per user/mo, billed annually | Post approval workflows, internal comments, message assignment and skill-based routing, team productivity reporting |
| Enterprise | Custom | SSO, compliance integrations, advanced listening (Lumen by Talkwalker), employee advocacy (Parliament), Salesforce integration |
What a team pays: For a team of five on Standard: $495 a month billed annually ($5,940 a year).
Hootsuite alternatives
The best Hootsuite alternatives, compared on price and features
Sprout Social
Social publishing, inbox, listening and reporting for teams, priced per seat
Agorapulse
Social media inbox, publishing and reporting, priced per user with 10 profiles
Sendible
Social media scheduling for agencies, priced by workspace with unlimited users
PostWharf
Schedules one post to every social account, priced per brand, not per channel
Buffer
Schedules social posts and handles comment replies, priced per connected channel
Later
Visual social media planner and scheduler, priced by social sets and users
Head to head: Hootsuite vs Buffer
Guides that use Hootsuite
Frequently asked questions
Is Hootsuite free?
No, Hootsuite does not have a free plan. It offers a 14-day free trial of Standard, Professional and Advanced, no credit card required. Paid plans start at $99/user/mo.
How much does Hootsuite cost?
Hootsuite's cheapest paid plan, Standard, costs $99 per user a month billed annually. Billed per user seat on annual billing; covers up to 10 social accounts; monthly billing is offered but its rate is not shown on the plans page. There is also an enterprise plan priced on request. Prices as published on Hootsuite's pricing page on 16 October 2026.
What is Hootsuite used for?
Hootsuite is a social media management platform for scheduling posts, answering messages in one inbox, social listening and analytics across Instagram, Facebook, TikTok, X, LinkedIn, YouTube, Threads, Pinterest and Bluesky. People use it for brands managing more than 10 social accounts (Professional and up), teams combining publishing, a customer-care inbox and social listening in one tool and organisations that need approvals, message routing and SSO.
What are the alternatives to Hootsuite?
Tools that do a similar job include Sprout Social, Agorapulse, Sendible, PostWharf and Buffer. Each has its own page here with its plans, limits and prices.
Who makes Hootsuite?
Hootsuite is made by Hootsuite Inc., based in Vancouver, British Columbia, Canada. The company was founded in 2008.
Sources
Every fact on this page comes from Hootsuite Inc.'s own pages, read on the dates shown.
- hootsuite.com/plans (plan prices per user (annual billing), social account limits, user seats, trial terms, feature comparison by plan, FAQ) read 16 October 2026
- hootsuite.com/plans/standard (Standard plan networks and who it suits) read 16 October 2026
- hootsuite.com/platform/integrations (supported social networks, WhatsApp inbox, Google My Business app, 100+ integrations claim) read 16 October 2026
- hootsuite.com/platform/publishing (bulk scheduling up to 350 posts, Perch in AI chat tools) read 16 October 2026
- developer.hootsuite.com/docs/the-hootsuite-platform (public REST APIs (Publishing, Inbox, Analytics, Amplify) with OAuth2) read 16 October 2026
- developer.hootsuite.com/docs/perch-mcp-server (MCP servers: Perch saves drafts and reads analytics but does not publish directly) read 16 October 2026
- hootsuite.com/about (founding year (2008)) read 16 October 2026
- hootsuite.com/about/contact-us (headquarters (Vancouver headquarters)) read 16 October 2026
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