Marketing
Sprout Social
Social publishing, inbox, listening and reporting for teams, priced per seat
What is Sprout Social?
Sprout Social is a social media management platform for publishing, a shared inbox, listening, review management and reporting. It connects X, Facebook, Instagram, LinkedIn, TikTok, Pinterest, YouTube, Threads, Bluesky and WhatsApp. Pricing is per seat (user) per month across four plans; Essentials and Standard include 5 social profiles, and Professional and Advanced include unlimited profiles.
Good for
- Social teams that need a shared inbox, approvals and case management
- Brands handling customer care and reviews across several networks
- Reporting on competitors, tags and paid social for stakeholders
Key features
- Publishing calendar, scheduler and Sprout Queue with optimal send times
- Networks: X, Facebook, Instagram, LinkedIn, TikTok, Pinterest, YouTube, Threads, Bluesky and WhatsApp
- Smart Inbox, keyword and location monitoring, and review management (Standard and up)
- Trellis AI agent with 100 credits per seat a month; Trellis Plus is $28 per user/month billed annually or $35 monthly
- Competitor, tag and paid social reports, bulk scheduling and approvals (Professional and up)
- Sprout API, chatbots and Salesforce, HubSpot and Zendesk integrations (Advanced)
- Remote MCP server for ChatGPT, limited to TikTok post insights
- iOS and Android apps on every plan
Limitations to know about
- Billed per seat: every user adds $79 to $399 a month on annual billing, depending on plan
- Essentials and Standard allow only 5 social profiles; unlimited profiles start at Professional
- No free plan; Essentials has no social inbox, brand keywords or review management
- Sprout API needs Advanced; the MCP server is supported only for ChatGPT and covers only TikTok data
Sprout Social pricing
Sprout Social has no free plan. It offers a 30-day free trial, no credit card required. Paid plans start at $79 per seat a month billed annually (Essentials).
| Plan | Price | What you get |
|---|---|---|
| Essentials | $99 per seat/mo, or $79 per seat/mo billed annually | 5 social profiles, publishing and scheduling, optimal send times, profile and post reporting, 100 Trellis AI credits per seat |
| Standard | $249 per seat/mo, or $199 per seat/mo billed annually | 5 social profiles, all-in-one social inbox, keyword and location monitoring, review management, 10 brand keywords per group |
| Professional | $399 per seat/mo, or $299 per seat/mo billed annually | Unlimited social profiles, message tagging, competitor, tag and paid reports, bulk scheduling, approval workflow |
| Advanced | $499 per seat/mo, or $399 per seat/mo billed annually | Sprout API, helpdesk and CRM integrations, sentiment, chatbots, message spike alerts, 20 brand keywords per group |
| Enterprise | Custom | Everything in Advanced plus white-glove onboarding, SSO setup service and priority support |
What a team pays: For a team of five on Essentials: $395 a month billed annually ($4,740 a year), or $495 billed monthly.
Sprout Social alternatives
Hootsuite
Social media suite for publishing, inbox, listening and analytics, billed per user
Agorapulse
Social media inbox, publishing and reporting, priced per user with 10 profiles
Sendible
Social media scheduling for agencies, priced by workspace with unlimited users
PostWharf
Schedules one post to every social account, priced per brand, not per channel
Buffer
Schedules social posts and handles comment replies, priced per connected channel
Later
Visual social media planner and scheduler, priced by social sets and users
Guides that use Sprout Social
Frequently asked questions
Is Sprout Social free?
No, Sprout Social does not have a free plan. It offers a 30-day free trial, no credit card required. Paid plans start at $79/seat/mo billed annually.
How much does Sprout Social cost?
Sprout Social's cheapest paid plan, Essentials, costs $99 per seat a month billed monthly, or $79 billed annually. Billed per seat (user), so each extra user pays the full plan price; Essentials includes 5 social profiles and 100 Trellis AI credits per seat a month. There is also an enterprise plan priced on request. Prices as published on Sprout Social's pricing page on 16 October 2026.
What is Sprout Social used for?
Sprout Social is a social media management platform for publishing, a shared inbox, listening, review management and reporting. People use it for social teams that need a shared inbox, approvals and case management, brands handling customer care and reviews across several networks and reporting on competitors, tags and paid social for stakeholders.
What are the alternatives to Sprout Social?
Tools that do a similar job include Hootsuite, Agorapulse, Sendible, PostWharf and Buffer. Each has its own page here with its plans, limits and prices.
Who makes Sprout Social?
Sprout Social is made by Sprout Social, Inc., based in Chicago, Illinois, USA. The company was founded in 2010.
Sources
Every fact on this page comes from Sprout Social, Inc.'s own pages, read on the dates shown.
- sproutsocial.com/pricing/ (plan prices per seat (annual on plan cards, monthly billing prices in the pricing FAQ), social profile limits, 30-day trial, Trellis Plus pricing, add-ons, plan comparison table, mobile apps, nonprofit pricing note, Chicago address in page structured data) read 16 October 2026
- sproutsocial.com/about/ (company facts: launched in 2010, Chicago office address) read 16 October 2026
- support.sproutsocial.com/hc/en-us/articles/115005707863-What-social-profiles-can-I-connect-to-Sprout (supported social networks and which profile types count against the plan profile limit) read 16 October 2026
- support.sproutsocial.com/hc/en-us/articles/41085761844365-ChatGPT-Integration-Overview-and-Setup (MCP server URL, ChatGPT-only support, TikTok-only data scope) read 16 October 2026
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