Marketing
Metricool
Schedules posts and reports on social and ads, priced by number of brands
What is Metricool?
Metricool is a social media planning and analytics tool for Facebook, Instagram, Threads, Bluesky, Pinterest, TikTok, YouTube, Twitch, LinkedIn, Google Business Profile and X, with reporting on Meta, Google and TikTok ads. Pricing is tiered by the number of brands, each holding one profile per network, and X/Twitter costs $10 a month per connected account on top.
Good for
- Agencies and freelancers managing several client brands on one plan
- Combining organic social and ad reporting in one dashboard
- Connecting AI assistants such as Claude or ChatGPT to social data through MCP
- Small businesses starting on a free plan
Key features
- Planner with auto publishing, best times, autolists, RSS feeds and a post library
- Networks: Facebook, Instagram, Threads, Bluesky, Pinterest, TikTok, YouTube, Twitch, LinkedIn, Google Business Profile and X (add-on)
- Analytics and PDF/PPT reports for organic posts and Facebook, Google and TikTok ads
- Inbox for Instagram, Facebook, X, Google Business Profile, TikTok, YouTube and LinkedIn messages
- Competitor analysis: 5 profiles on Free, up to 100 on paid plans
- Flows for comment-to-DM and keyword replies, plus Smartlinks link-in-bio
- Metricool MCP server on every plan, including Free; REST API on Advanced and Custom
- AI assistant with monthly credits per brand: 5 on Free, 20 on Starter, 35 on Advanced
Limitations to know about
- Billed in brand tiers (5, 10, 15, 25, 50); each brand holds one profile per network and one Google Business Profile location
- X/Twitter is not included: $10 a month (or $120 a year) per connected account, Starter and above
- Free plan excludes LinkedIn and X, caps scheduling at 20 posts a month and keeps 30 days of analytics
- Approvals, team roles and API need Advanced; Advanced Analytics is an add-on from $12/month on Starter or $36/month on Advanced
Metricool pricing
Metricool has a free plan. Paid plans start at $20 a month billed annually (Starter).
| Plan | Price | What you get |
|---|---|---|
| Free | $0 | 1 brand, no LinkedIn or X, 20 scheduled posts per month, 5 competitors, 30 days of analytics, MCP |
| Starter | From $25/mo, or $20/mo billed annually | Up to 5 brands ($25, or $20 annual) or 10 brands ($45, or $36 annual), unlimited publishing under fair use, LinkedIn, 100 competitors, X add-on available |
| Advanced | From $67/mo, or $53/mo billed annually | 15 brands $67 ($53 annual), 25 brands $107 ($85), 50 brands $210 ($159); team and client management, post approvals, Data Studio connector, API |
| Custom | Contact sales | Custom number of brands, white label, dedicated account manager, custom AI assistant credits |
Free plan limits: 1 brand, all networks except LinkedIn and X/Twitter, 20 scheduled posts per month, 5 competitor profiles, 30 days of analytics, AI assistant, Metricool MCP
Metricool alternatives
The best Metricool alternatives, compared on price and features
Buffer
Schedules social posts and handles comment replies, priced per connected channel
Publer
Schedules social posts and threads, priced per social account and team member
SocialPilot
Schedules posts across 10 social networks, with plans priced by number of accounts
PostWharf
Schedules one post to every social account, priced per brand, not per channel
Hootsuite
Social media suite for publishing, inbox, listening and analytics, billed per user
Later
Visual social media planner and scheduler, priced by social sets and users
Guides that use Metricool
Frequently asked questions
Is Metricool free?
Metricool has a free plan. 1 brand, all networks except LinkedIn and X/Twitter, 20 scheduled posts per month, 5 competitor profiles, 30 days of analytics, AI assistant, Metricool MCP. Paid plans start at $20/mo billed annually.
How much does Metricool cost?
Metricool's cheapest paid plan, Starter, costs $25 a month billed monthly, or $20 billed annually. Billed by number of brands, not seats: 5 brands $25/mo ($20/mo billed annually), 10 brands $45/mo ($36/mo annually); each brand holds one profile per network; X/Twitter is a $10/month add-on per connected account; prices exclude VAT. There is also an enterprise plan priced on request. Prices as published on Metricool's pricing page on 16 October 2026.
What is Metricool used for?
Metricool is a social media planning and analytics tool for Facebook, Instagram, Threads, Bluesky, Pinterest, TikTok, YouTube, Twitch, LinkedIn, Google Business Profile and X, with reporting on Meta, Google and TikTok ads. People use it for agencies and freelancers managing several client brands on one plan, combining organic social and ad reporting in one dashboard, connecting AI assistants such as Claude or ChatGPT to social data through MCP and small businesses starting on a free plan.
What are the alternatives to Metricool?
Tools that do a similar job include Buffer, Publer, SocialPilot, PostWharf and Hootsuite. Each has its own page here with its plans, limits and prices.
Who makes Metricool?
Metricool is made by Metricool Software, SL, based in Madrid, Spain. The company was founded in 2015.
Sources
Every fact on this page comes from Metricool Software, SL's own pages, read on the dates shown.
- metricool.com/pricing/ (plan prices in USD (annual and monthly tabs), brand tiers, free plan limits, network connection table, X/Twitter add-on price, Advanced Analytics add-on, AI credits, MCP and API by plan, FAQ, iOS and Android app links) read 16 October 2026
- help.metricool.com/plans-add-ons-and-api-access-explained-xux1u (plan brand limits, X/Twitter add-on billed per connected account ($10/month or $120/year), API on Advanced and Custom, MCP on any plan) read 16 October 2026
- help.metricool.com/mcp-limits-and-plan-requirements-h72jg (MCP availability on all plans including Free, supported AI clients) read 16 October 2026
- metricool.com/about-us/ (company facts: started 2014 as Bloggerespacio, became Metricool in 2015, fully remote since 2020, joined team.blue in 2024) read 16 October 2026
- metricool.com/legal-notice/ (company facts: legal name Metricool Software, SL and registered office in Madrid) read 16 October 2026
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