PostWharf vs Metricool
PostWharf or Metricool? Here is how they compare on price, free plan, platforms and the jobs each does best, from each vendor's own pages.
| Compared on | Visit | Visit |
|---|---|---|
| What it is | Schedules one post to every social account, priced per brand, not per channel | Schedules posts and reports on social and ads, priced by number of brands |
| Free plan | No | Yes |
| Cheapest paid plan | $10/mo billed annually (Starter)PostWharf pricing | $20/mo billed annually (Starter)Metricool pricing |
| What it covers | 1 workspace (one brand) with unlimited channels and 200 scheduled posts a month; billed per workspace, with no per-channel fee. | Billed by number of brands, not seats: 5 brands $25/mo ($20/mo billed annually), 10 brands $45/mo ($36/mo annually); each brand holds one profile per network; X/Twitter is a $10/month add-on per connected account; prices exclude VAT. |
| Free trial | 7-day free trial of Starter; the card is charged when the trial ends | None stated |
| Platforms | Web, CLI | Web, iOS, Android |
| Integrations (vendor's figure) | Works with Claude, ChatGPT, Cursor, Codex, n8n, Zapier and Make | Not stated |
| Open source | No | No |
| Made by | Eternum Capital FZE LLC | Metricool Software, SL |
Choose PostWharf if…
- The job is running several brands without paying for each connected channel.
- The job is posting from Claude, ChatGPT or another AI assistant through MCP.
Choose Metricool if…
- You want a free plan: PostWharf does not have one.
- You want a mobile app (iOS and Android).
- The job is agencies and freelancers managing several client brands on one plan.
- The job is combining organic social and ad reporting in one dashboard.
Still weighing it up?
If neither is quite right, PostWharf and Metricool are also compared with their other rivals: PostWharf vs Buffer, PostWharf vs Hootsuite and PostWharf vs Later.
To see one of them doing real work, read How to Automate Social Media Posting (2026 Guide).
What PostWharf does
- Publishes to Instagram, TikTok, X, LinkedIn, YouTube, Facebook, Threads, Pinterest, Bluesky and Telegram
- One composer: write once, then change the wording for each network
- Separate workspace per brand, with its own channels, drafts, queue and history
- Delivery receipts: every post is re-checked after publishing, with one row per network
- Failed deliveries retry automatically and show the reason in a status feed
- REST API, webhooks, an MCP server for AI assistants and the wharf CLI on every plan
Watch out for
- No free plan: Starter has a 7-day free trial
- Scheduled posts are capped each month, from 200 on Starter to 2,500 on Pro
- Reddit, Discord, Snapchat and WordPress are available on request only and cannot be connected yet
What Metricool does
- Planner with auto publishing, best times, autolists, RSS feeds and a post library
- Networks: Facebook, Instagram, Threads, Bluesky, Pinterest, TikTok, YouTube, Twitch, LinkedIn, Google Business Profile and X (add-on)
- Analytics and PDF/PPT reports for organic posts and Facebook, Google and TikTok ads
- Inbox for Instagram, Facebook, X, Google Business Profile, TikTok, YouTube and LinkedIn messages
- Competitor analysis: 5 profiles on Free, up to 100 on paid plans
- Flows for comment-to-DM and keyword replies, plus Smartlinks link-in-bio
Watch out for
- Billed in brand tiers (5, 10, 15, 25, 50); each brand holds one profile per network and one Google Business Profile location
- X/Twitter is not included: $10 a month (or $120 a year) per connected account, Starter and above
- Free plan excludes LinkedIn and X, caps scheduling at 20 posts a month and keeps 30 days of analytics
Questions
Is PostWharf or Metricool cheaper?
They price different things, so neither is simply cheaper. PostWharf's entry price, $10/mo billed annually (Starter), is for the whole plan; Metricool's, $20/mo billed annually (Starter), is for a tier of brands. Price the number of people, channels or contacts you have on each.
Do PostWharf and Metricool have free plans?
Metricool does; PostWharf does not, though it offers a 7-day free trial of Starter; the card is charged when the trial ends.