Typeform vs Fillout vs Google Forms

Written head to head: Typeform vs Google Forms · Fillout vs Typeform, with when to choose each side.

Compared on	Typeform Free plan · from $28/mo VisitRemove	Fillout Free plan · from $15/mo VisitRemove	Google Forms Free plan · from $7/user/mo VisitRemove
What it is	One-question-at-a-time forms and surveys with AI form creation, logic and monthly response allowances	Form builder with unlimited seats on every plan, AI form creation, payments and 1,000 free responses a month	Google's form and quiz builder, free with a Google Account, with responses that flow into Google Sheets
Free plan	10 responses a month across all forms; unlimited typeforms; logic, branching and calculations; embedding; integrations such as Google Sheets, Slack, HubSpot and Zapier; Typeform AI form creation	Unlimited forms and seats, 1,000 responses a month, conditional logic, payments, scheduling, PDF generation, unlimited file uploads (20 MB max file size), Fillout Workflows, most integrations, REST API; Fillout branding badge	Free with a personal Google Account. Google's pages read do not state a form or response limit; files count toward the 15 GB of storage free Google Drive users get. Gemini features need an eligible paid plan.
Cheapest paid plan	$28/mo billed annually (Basic)Typeform pricing	$15/mo billed annually (Starter)Fillout pricing	$7/user/mo billed annually (Business Starter)Google Forms pricing
What it covers	1 user and 100 responses a month included (up to 750 a month with add-ons); $468 billed yearly; 1 GB file uploads; payment questions through Stripe.	Flat fee with unlimited seats; 2,000 responses a month; $180 billed annually ($228 a year on monthly billing).	$8.40 per user a month on the Flexible Plan (no commitment) or $7 per user a month on the Annual Plan ($84 per user a year). Starter, Standard and Plus can be bought for up to 300 users.
Free trial	14-day free trial of Growth Flow, card required; paid features can also be tried on the Free plan in trial mode	None stated	14-day free trial of Google Workspace for new customers, for up to 10 users; billing details needed, charged only after the trial
Platforms	Web, API	Web, API	Web
Integrations (vendor's figure)	Integrations including Airtable, Google Sheets, HubSpot, Salesforce, Slack and Mailchimp, plus 500+ services through Zapier	50+ native integrations, including Airtable, Google Sheets, Notion, HubSpot, Mailchimp and webhooks	Not stated
Open source	No	No	No
Good for	Conversational lead-capture forms that send contacts to a CRM Customer and employee feedback surveys Quizzes and order forms with scores and price calculations	Teams that want many editors without per-seat fees Forms that send data to Airtable or Notion Order and booking forms that take payments and schedule meetings	Quick surveys, quizzes and sign-up forms at no cost Teams that already keep their data in Google Sheets and Google Workspace Classroom quizzes and internal feedback forms
Watch out for	The Free plan collects only 10 responses a month across all forms Every plan has a monthly response cap: 100 on Basic, 1,000 on Plus and 10,000 on Business, rising to at most 750, 2,500 and 50,000 with add-ons Removing Typeform branding needs Plus; custom domains, SSO, HIPAA and the EU data center are Enterprise only	The free plan allows 1,000 responses a month and shows a Fillout badge Custom domains, form analytics, drop-off rates and partial submissions need Business The Salesforce integration needs Team or Enterprise	Its pages do not describe collecting payments in a form Gemini form creation and response summaries need an eligible Google Workspace or Google AI plan Gemini summaries need 3 to 200 responses, skip quiz responses and are not saved
Made by	Typeform SL	Restly, Inc.	Google LLC

Entry prices are the cheapest paid plan, as each vendor publishes it; “What it covers” says what that price is per (a user, a channel, a brand, a number of contacts). The sources are listed on each tool's page.

Every tool in form builders and survey tools is on its category page, with the written head-to-heads on Compare.