HubSpot vs Pipedrive vs Attio vs Zendesk

Written head to head: HubSpot vs Pipedrive, with when to choose each side.

Compared on	HubSpot Free plan · from $7/seat/mo VisitRemove	Pipedrive Free trial · from $14/seat/mo VisitRemove	Attio Free plan · from $35/user/mo VisitRemove	Zendesk Free trial · from $19/agent/mo VisitRemove
What it is	CRM platform with free tools plus paid marketing, sales and service hubs	Pipeline-based sales CRM for tracking leads and deals	Customisable CRM with email sync, enrichment, workflows and AI agents	Customer service software with ticketing, messaging, voice and AI agents
Free plan	Up to 2 users, 1,000 contacts, 1 million records across other standard objects; no time limit; no credit card required	No	Up to 3 seats, 50,000 records, up to 3 objects, 100 seat credits per user/month, 250 workspace credits/month, 1 synced email account per user, 200 emails/month	No
Cheapest paid plan	$7/seat/mo (Starter Customer Platform)HubSpot pricing	$14/seat/mo billed annually (Lite)Pipedrive pricing	$35/user/mo billed annually (Plus)Attio pricing	$19/agent/mo billed annually (Support Team)Zendesk pricing
What it covers	'Starts at' price offered for a limited time to new customers, with the $20/mo/seat list price struck through (shown for both monthly and annual billing); includes 500 HubSpot Credits.	Annual option is one payment of US$168 per seat per year.	Up to 10 seats; 500 seat credits per user/month and 1,500 workspace credits/month.	Cheapest self-serve plan; email-based support. AI agent usage is billed per automated resolution.
Free trial	None stated	14-day free trial, no credit card required	14-day trial of the Pro plan	14-day free trial of Suite Professional (Copilot included in the trial)
Platforms	Web	Web, iOS, Android, Chrome extension, API	Web, API	Web
Integrations (vendor's figure)	Over 2,000 apps and web services	500+ integrations	Not stated	1,800+ apps, partners, and integrations
Open source	No	No	No	No
Good for	Keeping a free shared contact database for a very small team Running email marketing and lead capture for a small business Keeping sales, marketing and support records in one system	Tracking a small team's deals from first contact to close Automating follow-up emails and activity reminders Forecasting revenue from the sales pipeline	Managing a startup's sales pipeline with contacts synced from email Shaping the CRM with custom objects that match how a team works Automating follow-ups with workflows and email sequences	Handling customer emails as tracked tickets in a small support team Combining chat, messaging and phone support in one queue Resolving common questions with an AI agent that is billed only for requests it resolves without a human
Watch out for	Free tools are limited to 2 users and 1,000 contacts Professional and Enterprise need a one-time onboarding fee (Marketing Hub: $3,000 and $7,000) The $7/seat Starter price is a limited-time offer for new customers; the list price shown is $20/seat/month	No free plan; a 14-day free trial is offered Lite has no automations, sequences or two-way email sync Leads and deals are capped per seat (Lite: 2,500 per seat, up to 300,000 per company)	Free plan: up to 3 seats, 50,000 records, 3 objects and 200 emails a month Plus is capped at 10 seats Call intelligence, sequences, permission controls and advanced reporting require Pro	No free plan; the 14-day trial runs on Suite Professional Support Team is email-focused; messaging, live chat and telephony need a Suite plan Copilot costs extra ($50/agent/month paid yearly) except on Suite Enterprise + Copilot
Made by	HubSpot, Inc.	Pipedrive Inc.	Attio Ltd.	Zendesk

Entry prices are the cheapest paid plan, as each vendor publishes it; “What it covers” says what that price is per (a user, a channel, a brand, a number of contacts). The sources are listed on each tool's page.

Every tool in CRM tools and AI customer support tools is on their category pages, with the written head-to-heads on Compare.