Scrunch vs Profound vs AthenaHQ vs Peec AI

Written head to head: Profound vs Peec AI · Profound vs AthenaHQ, with when to choose each side.

Compared on	Scrunch Free trial · from $250/mo VisitRemove	Profound Contact sales VisitRemove	AthenaHQ Free plan · from $245/mo VisitRemove	Peec AI Free trial · from $80/mo VisitRemove
What it is	AI search monitoring plus a platform that serves AI agents an optimised version of your site	AI marketing platform that tracks brand visibility in AI answers and runs content agents	AEO and GEO platform that tracks AI search visibility and recommends content actions	AI search analytics that track brand visibility, position and sentiment in AI answers
Free plan	No	No	$25 of free credit (300 credits; 1 credit = 1 AI response) on ChatGPT, Perplexity, AI Overviews, Gemini and Copilot; the page does not say whether the credits renew	No
Cheapest paid plan	$250/mo (Core)Scrunch pricing	Not publishedProfound pricing	$245/mo billed annually (Starter)AthenaHQ pricing	$80/mo billed annually (Starter)Peec AI pricing
What it covers	Includes 125 prompts, 5 site audits a month, 1 brand workspace and 5 user licences.	Not stated	Includes 3,600 credits a month (1 credit = 1 AI response) across 11 AI models; API access and extra credits cost extra.	Covers 50 prompts tracked daily on 3 models of your choice, in 1 project.
Free trial	7-day free trial of the Core plan, which becomes a paid plan unless cancelled	7-day free trial: 50 prompts run daily on ChatGPT, Gemini and Google AI Overviews, with limited AI Marketer credits	None stated	Free trial offered (length not stated on the pricing page)
Platforms	Web, API	Web, API	Web, API	Web, API
Integrations (vendor's figure)	Not stated	Not stated	Not stated	Not stated
Open source	No	No	No	No
Good for	Tracking AI visibility across several teams in a mid-size or enterprise brand Controlling what AI agents read on a site without changing the pages people see Tracking AI visibility for agency clients	Running AI visibility tracking and content agents for a large brand in one platform Auditing AI visibility for agency prospects and clients Seeing which sources AI engines cite across a category	Trying AI visibility tracking on a free plan before paying Getting AI visibility tracking and content recommendations in one tool Tracking a wide set of AI models, including Grok, DeepSeek and Meta AI	Starting to track AI search visibility in an SEO or content team Finding the sources that AI answers cite when they name competitors but not you Sharing AI search data with a whole team, since every plan has unlimited users
Watch out for	No free plan; Core costs $250 a month after the 7-day trial Core covers four AI platforms, one country, one language and five competitors API, MCP and Looker Studio access, SAML SSO and AXP are Enterprise-only	No self-serve plan for brands: after the 7-day trial, Enterprise is priced by quote The trial uses a recommended prompt set that cannot be customised and covers three engines Agents run on credits, and more than the allotment needs an Enterprise package	The only paid self-serve plan costs $295 a month ($245 billed annually) API access and extra credits are paid add-ons on Starter, priced on request Tracking in multiple regions and languages is an Enterprise feature	No free plan; the cheapest plan tracks 50 prompts on 3 models Each extra model costs extra on every self-serve plan API access and SSO are Enterprise-only
Made by	Scrunch, a Sitecore company	Profound	AthenaHQ	Peec AI GmbH

Entry prices are the cheapest paid plan, as each vendor publishes it; “What it covers” says what that price is per (a user, a channel, a brand, a number of contacts). The sources are listed on each tool's page.

Every tool in AI search visibility tools is on its category page, with the written head-to-heads on Compare.