Automate Basics

Salesloft vs Apollo.io

Pick up to 4 tools and see their free plans, entry prices, platforms and limits in one table. Every fact comes from each vendor's own pages, checked 21 October 2026.

Compared on
Salesloft

See pricing

Apollo.io

Free plan · from $49/seat/mo

What it isSales engagement platform built around Cadence sequences, AI agents and forecasting, sold by quoteSales prospecting database with email sequences, dialer and deal tracking
Free planNo900 credits per seat per year (granted monthly), 2 sequences, AI Assistant limited to 5 chats, record selection limit of 25
Cheapest paid planNot publishedSalesloft pricing$49/seat/mo billed annually (Basic)Apollo.io pricing
What it coversNot statedMonthly: 2,500 credits per seat per month; annual: 30,000 credits per seat per year, granted upfront.
Free trialNone stated14-day trial of Basic or Professional (trial includes 50 credits and 5 mobile credits)
PlatformsWebWeb, API
Integrations (vendor's figure)Not statedNot stated
Open sourceNoNo
Good for
  • Sales teams that want sequencing, calling and forecasting in one platform
  • Managers who want AI to prioritize each rep's daily tasks
  • Teams that already forecast with Clari
  • Finding contact details for prospects at target companies
  • Running automated email outreach sequences for a small sales team
  • Enriching CRM records with company and contact data
Watch out for
  • No published prices or plans; pricing comes from a sales conversation
  • No free trial is described on its pages
  • Its pages do not describe mailbox warmup or sending-account limits
  • Free plan: 900 credits per seat per year and 2 sequences
  • Organization requires at least 3 seats and annual billing
  • Record selection limit of 25 on Free and 1,000 on Basic
Made bySalesloft, Inc.Apollo.io

Entry prices are the cheapest paid plan, as each vendor publishes it; “What it covers” says what that price is per (a user, a channel, a brand, a number of contacts). The sources are listed on each tool's page.

Every tool in cold email and sales outreach tools and AI sales and CRM tools is on their category pages, with the written head-to-heads on Compare.