Automate Basics

Saleshandy vs Instantly vs Smartlead vs Woodpecker

Pick up to 4 tools and see their free plans, entry prices, platforms and limits in one table. Every fact comes from each vendor's own pages, checked 21 October 2026.

Written head to head: Instantly vs Smartlead, with when to choose each side.

Compared on
Saleshandy

Free trial · from $34/mo

Instantly

Free trial · from $37.60/mo

Smartlead

Free trial · from $32.50/mo

Woodpecker

Free trial · from $23.33/mo

What it isCold email with unlimited mailboxes and warm-up plus a lead database, at flat prices with users includedCold email platform with unlimited sending accounts and warmup, priced by emails sent and contacts uploadedCold email platform with unlimited mailboxes and warmup, priced by sends and stored contacts, not seatsCold email and LinkedIn outreach priced by prospects contacted, with unlimited mailboxes and team members
Free planNoNoNoNo
Cheapest paid plan$34/mo billed annually (Starter)Saleshandy pricing$37.60/mo billed annually (Growth)Instantly pricing$32.50/mo billed annually (Base)Smartlead pricing$23.33/mo billed annually (500 contacted prospects)Woodpecker pricing
What it covers1 user, 2,000 active prospects, 6,000 emails a month, 1,500 lead finder credits a month, unlimited email accounts and warm-up; $408 a year on annual billing. Prices exclude taxes.Outreach plan: 5,000 emails a month, 1,000 uploaded contacts, unlimited email accounts and warmup. Lead data and AI agents need a separate Instantly Credits plan; the cheapest, Nano, is $9 a month for 150 credits.2,000 stored contacts, 6,000 email sends and 2,000 verified prospect emails a month, unlimited email accounts; $390 a year on annual billing. No CRM, API or webhooks on Base.500 prospects contacted a month, 8,000 emails, 2,000 stored prospects, 2 free warm-ups, 100 Lead Finder credits, unlimited email accounts and team members; $280 a year on annual billing. Prices exclude VAT.
Free trial7-day free trial, no card needed; trial sending is capped at 100 emails14-day free trial, no card needed, with 250 uploaded contacts and 1,000 emailsFree trial on every plan, no card needed; length not stated14-day free trial or 100 cold emails, whichever comes first, with all features and no card needed
PlatformsWeb, iOS, Android, API, CLIWeb, APIWeb, APIWeb, API, CLI
Integrations (vendor's figure)Salesforce, HubSpot, Pipedrive, Zoho and Zapier, plus Make, n8n and Pabbly, an MCP server and a REST APINot statedNative connections with Clay, HubSpot, Zapier, Slack, Salesforce and 18+ moreNative Pipedrive and HubSpot two-way sync, Clay, Calendly, Zapier, Google Sheets and Claude, plus API, webhooks, MCP and CLI
Open sourceNoNoNoNo
Good for
  • Solo founders starting cold email on a small budget
  • Teams of up to ten that want users included in a flat price
  • Finding verified leads and emailing them from one account
  • Sending cold email from many mailboxes without per-inbox fees
  • Agencies running high-volume campaigns for several clients
  • Finding leads and writing sequences with AI in the same tool that sends them
  • Agencies sending high volumes across many mailboxes
  • Running client campaigns in separate whitelabel workspaces
  • Scaling sends without per-seat or per-mailbox fees
  • Small teams that want to pay only for the prospects they contact
  • Agencies managing client campaigns from one panel
  • Adding LinkedIn steps to cold email campaigns
Watch out for
  • Starter is a single user with 2,000 active prospects and 6,000 emails a month
  • CRM integrations and webhooks start on Pro
  • SSO and whitelabel are listed under the custom Enterprise tier
  • Growth caps sending at 5,000 emails and 1,000 uploaded contacts a month; going over a plan's volume means upgrading, not paying overage
  • Lead data and AI agents need a separate Instantly Credits subscription
  • Webhooks and full in-app Unibox replies start on Hypergrowth
  • Base has no CRM, API or webhooks and caps stored contacts at 2,000
  • Verified prospect emails cost $59 a month extra on Base and Pro
  • Dedicated servers and client workspaces are paid add-ons below Unlimited Prime
  • Integrations, API, webhooks and MCP are a $20 a month add-on
  • Once the contacted-prospects limit is reached, campaigns stop emailing new prospects until you upgrade or the limit renews
  • A prospect added to 5 campaigns counts as 5 contacted prospects
Made byIkigai InfotechFoo Monk, LLC521 Products Pty LtdWoodpecker AI sp. z o.o.

Entry prices are the cheapest paid plan, as each vendor publishes it; “What it covers” says what that price is per (a user, a channel, a brand, a number of contacts). The sources are listed on each tool's page.

Every tool in cold email and sales outreach tools is on its category page, with the written head-to-heads on Compare.