Automate Basics

Reply.io vs Apollo.io

Pick up to 4 tools and see their free plans, entry prices, platforms and limits in one table. Every fact comes from each vendor's own pages, checked 21 October 2026.

Compared on
Reply.io

Free trial · from $49/user/mo

Apollo.io

Free plan · from $49/seat/mo

What it isMultichannel sales outreach with unlimited mailboxes on volume plans and Jason, an AI SDRSales prospecting database with email sequences, dialer and deal tracking
Free planNo900 credits per seat per year (granted monthly), 2 sequences, AI Assistant limited to 5 chats, record selection limit of 25
Cheapest paid plan$49/user/mo billed annually (Email Volume)Reply.io pricing$49/seat/mo billed annually (Basic)Apollo.io pricing
What it covers1,000 active contacts a month, unlimited emails, mailboxes (fair usage policy) and warmup, 50 live data credits. Tiers up to 5,000 contacts are per user; from 10,000 contacts ($179 a month, or $159 billed yearly) the price is flat with unlimited users.Monthly: 2,500 credits per seat per month; annual: 30,000 credits per seat per year, granted upfront.
Free trial14-day free trial with core features, including the B2B database, multichannel sequences, API and AI features14-day trial of Basic or Professional (trial includes 50 credits and 5 mobile credits)
PlatformsWeb, Chrome extension, APIWeb, API
Integrations (vendor's figure)Native HubSpot, Salesforce, Pipedrive, Copper, Zendesk Sell and Close integrations, plus Zapier, Make and 100+ integrationsNot stated
Open sourceNoNo
Good for
  • Combining email, LinkedIn and calls in one sequence
  • Teams that want a flat price with unlimited users at 10,000+ contacts a month
  • Handing prospecting and first replies to an AI SDR
  • Finding contact details for prospects at target companies
  • Running automated email outreach sequences for a small sales team
  • Enriching CRM records with company and contact data
Watch out for
  • Email Volume tiers up to 5,000 active contacts are billed per user
  • LinkedIn automation ($69 a month per account) and calls ($29 a month) cost extra on Email Volume
  • Unlimited mailboxes are subject to a fair usage policy tied to active contacts
  • Free plan: 900 credits per seat per year and 2 sequences
  • Organization requires at least 3 seats and annual billing
  • Record selection limit of 25 on Free and 1,000 on Basic
Made byReplyApp Inc.Apollo.io

Entry prices are the cheapest paid plan, as each vendor publishes it; “What it covers” says what that price is per (a user, a channel, a brand, a number of contacts). The sources are listed on each tool's page.

Every tool in cold email and sales outreach tools and AI sales and CRM tools is on their category pages, with the written head-to-heads on Compare.