Pipedrive vs HubSpot vs Apollo.io

Written head to head: HubSpot vs Pipedrive, with when to choose each side.

Compared on	Pipedrive Free trial · from $14/seat/mo VisitRemove	HubSpot Free plan · from $7/seat/mo VisitRemove	Apollo.io Free plan · from $49/seat/mo VisitRemove
What it is	Pipeline-based sales CRM for tracking leads and deals	CRM platform with free tools plus paid marketing, sales and service hubs	Sales prospecting database with email sequences, dialer and deal tracking
Free plan	No	Up to 2 users, 1,000 contacts, 1 million records across other standard objects; no time limit; no credit card required	900 credits per seat per year (granted monthly), 2 sequences, AI Assistant limited to 5 chats, record selection limit of 25
Cheapest paid plan	$14/seat/mo billed annually (Lite)Pipedrive pricing	$7/seat/mo (Starter Customer Platform)HubSpot pricing	$49/seat/mo billed annually (Basic)Apollo.io pricing
What it covers	Annual option is one payment of US$168 per seat per year.	'Starts at' price offered for a limited time to new customers, with the $20/mo/seat list price struck through (shown for both monthly and annual billing); includes 500 HubSpot Credits.	Monthly: 2,500 credits per seat per month; annual: 30,000 credits per seat per year, granted upfront.
Free trial	14-day free trial, no credit card required	None stated	14-day trial of Basic or Professional (trial includes 50 credits and 5 mobile credits)
Platforms	Web, iOS, Android, Chrome extension, API	Web	Web, API
Integrations (vendor's figure)	500+ integrations	Over 2,000 apps and web services	Not stated
Open source	No	No	No
Good for	Tracking a small team's deals from first contact to close Automating follow-up emails and activity reminders Forecasting revenue from the sales pipeline	Keeping a free shared contact database for a very small team Running email marketing and lead capture for a small business Keeping sales, marketing and support records in one system	Finding contact details for prospects at target companies Running automated email outreach sequences for a small sales team Enriching CRM records with company and contact data
Watch out for	No free plan; a 14-day free trial is offered Lite has no automations, sequences or two-way email sync Leads and deals are capped per seat (Lite: 2,500 per seat, up to 300,000 per company)	Free tools are limited to 2 users and 1,000 contacts Professional and Enterprise need a one-time onboarding fee (Marketing Hub: $3,000 and $7,000) The $7/seat Starter price is a limited-time offer for new customers; the list price shown is $20/seat/month	Free plan: 900 credits per seat per year and 2 sequences Organization requires at least 3 seats and annual billing Record selection limit of 25 on Free and 1,000 on Basic
Made by	Pipedrive Inc.	HubSpot, Inc.	Apollo.io

Entry prices are the cheapest paid plan, as each vendor publishes it; “What it covers” says what that price is per (a user, a channel, a brand, a number of contacts). The sources are listed on each tool's page.

Every tool in CRM tools and AI sales prospecting and lead data tools is on their category pages, with the written head-to-heads on Compare.