MailerLite vs Kit vs Brevo

Compared on	MailerLite Free plan · from $10.80/mo VisitRemove	Kit Free plan · from $32.50/mo VisitRemove	Brevo Free plan · from $8.08/mo VisitRemove
What it is	Email marketing with a free plan for 250 subscribers and paid plans priced by list size and sending	Email marketing for creators, formerly ConvertKit, with a free plan for up to 10,000 subscribers	Email, SMS and WhatsApp marketing, formerly Sendinblue, priced by email volume with a free 300-a-day plan
Free plan	Up to 250 subscribers and 2,500 emails a month; 3 active automations with up to 5 steps; 1 website and 1 landing page; 3 active forms; 1 digital product or booking; 2 user seats; MailerLite logo on emails; API and MCP access limited, with no sending through them; community support. Sending locks above 250 active subscribers.	Up to 10,000 subscribers; unlimited landing pages, forms and email broadcasts; tagging and segmentation; sell digital products and subscriptions (3.5% + 30c per sale); 1 user. No visual automations, email sequences, RSS campaigns or app integrations, and Kit branding stays on.	300 emails a day; up to 100,000 contacts; 1 user; automation limited to 2,000 contacts; Brevo branding on emails; AI content generator, forms, segmentation, transactional email and SMS campaigns (credits paid) included; email support. No credit card needed.
Cheapest paid plan	$10.80/mo billed annually (Comfort)MailerLite pricing	$32.50/mo billed annually (Creator)Kit pricing	$8.08/mo billed annually (Starter)Brevo pricing
What it covers	For up to 500 subscribers and 5,000 emails a month; $129.60 billed yearly (10% off); 3 user seats, 50 automations, 10 forms. The price rises with subscriber count, and the plan moves to the next tier automatically when the limit is passed.	For 1,000 subscribers (the smallest tier); $390 billed yearly, shown as $33/mo. 2 users. The price rises with subscriber count, for example $50/mo billed yearly at 3,000 subscribers.	5,000 emails a month and 500 contacts; 1 user; $97 billed yearly (10% off). Removing the Brevo logo costs $12 a month extra on Starter. The price rises with email volume, up to 100,000 emails a month on Starter.
Free trial	14-day trial of premium features on every new account, no credit card required	14-day free trial of Creator or Pro, no credit card required	None stated
Platforms	Web, iOS, API	Web, API	Web, API
Integrations (vendor's figure)	100+ integrations including Shopify, WooCommerce, Stripe, ChatGPT and Claude	100+ direct app integrations through the Kit App Store	150+ integrations including Shopify, WordPress, Stripe and Zapier
Open source	No	No	No
Good for	Small businesses sending regular newsletters on a tight budget Creators selling digital products, bookings or paid newsletters Teams that want the full feature set without moving to a higher tier	Creators growing a newsletter list to 10,000 subscribers without paying Selling digital products or paid newsletter subscriptions to an email list Setting up welcome sequences and launch funnels with visual automations	Businesses with large contact lists that send infrequently Combining marketing email with transactional email and SMS in one account Starting free with automation for a list under 2,000 contacts
Watch out for	The free plan stops at 250 subscribers and sending locks when the limit is passed Comfort caps sending at 5,000 emails a month at 500 subscribers and allows 50 automations and 10 forms Transactional email is a separate product, MailerSend	The free plan has no automations, sequences or app integrations Creator includes 2 users; unlimited users need Pro Digital product and subscription sales carry a 3.5% + 30c fee on every plan	The free plan is capped at 300 emails a day and keeps Brevo branding Free and Starter limit automation to 2,000 contacts; A/B testing and send time optimization start on Standard WhatsApp, pop-ups and mobile push need Professional, which starts at $499 a month
Made by	MailerLite Limited	Kit, Inc.	Brevo SAS (formerly Sendinblue)

Entry prices are the cheapest paid plan, as each vendor publishes it; “What it covers” says what that price is per (a user, a channel, a brand, a number of contacts). The sources are listed on each tool's page.

Every tool in email marketing tools is on its category page, with the written head-to-heads on Compare.