lemlist vs Reply.io vs Mailshake

Written head to head: lemlist vs Reply.io, with when to choose each side.

Compared on	lemlist Free trial · from $55/mo VisitRemove	Reply.io Free trial · from $49/user/mo VisitRemove	Mailshake From $25/user/mo VisitRemove
What it is	Multichannel outreach across email, LinkedIn, calls and WhatsApp, with an email-only plan priced by volume	Multichannel sales outreach with unlimited mailboxes on volume plans and Jason, an AI SDR	Cold email and phone outreach with an AI email writer, billed per user with set sending addresses per plan
Free plan	No	No	No
Cheapest paid plan	$55/mo billed annually (Email)lemlist pricing	$49/user/mo billed annually (Email Volume)Reply.io pricing	$25/user/mo billed annually (Starter)Mailshake pricing
What it covers	50,000 emails a month with unlimited users and email senders; $62 a month on quarterly billing. Higher volumes cost $89 (100,000), $159 (200,000), $359 (500,000) and $659 (1,000,000) a month on monthly billing.	1,000 active contacts a month, unlimited emails, mailboxes (fair usage policy) and warmup, 50 live data credits. Tiers up to 5,000 contacts are per user; from 10,000 contacts ($179 a month, or $159 billed yearly) the price is flat with unlimited users.	1 sending email address, 1,500 email sends a month, unlimited uploaded contacts, unlimited warm-up and email verification, 50 data finder credits. No free trial.
Free trial	14-day free trial with Multichannel features (except in-app calls) and 200 credits	14-day free trial with core features, including the B2B database, multichannel sequences, API and AI features	None stated
Platforms	Web, Chrome extension, API, CLI	Web, Chrome extension, API	Web, Browser extension, API
Integrations (vendor's figure)	58 integrations across 8 categories, including HubSpot, Salesforce, Pipedrive, Zapier, Make, n8n and Clay	Native HubSpot, Salesforce, Pipedrive, Copper, Zendesk Sell and Close integrations, plus Zapier, Make and 100+ integrations	Salesforce, Pipedrive and HubSpot, plus 1,000+ integrations via Zapier
Open source	No	No	No
Good for	Running email and LinkedIn outreach in one sequence Teams that want unlimited users on an email-only plan Building campaigns from a written brief with an AI agent	Combining email, LinkedIn and calls in one sequence Teams that want a flat price with unlimited users at 10,000+ contacts a month Handing prospecting and first replies to an AI SDR	Small teams starting cold email at a low per-user price Reps who want email and phone calls in one sequence Writing cold email copy with AI
Watch out for	LinkedIn, SMS, calling and the Gmail and LinkedIn extensions are only on the per-user Multichannel plan Lead finding and intent signals use credits sold as separate add-ons WhatsApp steps cost an extra $20 per user a month	Email Volume tiers up to 5,000 active contacts are billed per user LinkedIn automation ($69 a month per account) and calls ($29 a month) cost extra on Email Volume Unlimited mailboxes are subject to a fair usage policy tied to active contacts	Starter allows 1 sending address and 1,500 email sends a month No free trial; payment is collected up front Email rotation, the unified inbox and CRM integrations start on Email Outreach
Made by	lempire SAS	ReplyApp Inc.	Mailshake, LLC

Entry prices are the cheapest paid plan, as each vendor publishes it; “What it covers” says what that price is per (a user, a channel, a brand, a number of contacts). The sources are listed on each tool's page.

Every tool in cold email and sales outreach tools is on its category page, with the written head-to-heads on Compare.